The Instant Grocery Debate

The market for online grocery dominance is increasingly seeing “Instant” or “On-Demand” eCommerce models enter the market, most of which were started in Europe. 
Companies like Gorillas, Jokr, and Flink are pushing the limits on delivery speed.  These companies are mostly testing the model in NYC, the densest city and therefore the ideal situation to be able to pick, pack and deliver a relatively limited assortment of items via bicycle in 15 minutes or less


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