Tag: Snap

Analyzing $100 Billion of Digital Advertising Spend

Article in Research

Facebook, Snap, Twitter, Amazon, and Google all reported their third-quarter results last week, providing insight into over $100 billion of digital advertising spend.  This special edition of The Spark highlights the most interesting commentary through the lens of consumer brands.   Topics Covered: Quantifying market performance Insights on near term consumer behavior Appleā€™s ATT initiative […]

Social Listening Case Study, Snap’s Relevance, Retail Media Doubling

Article in Research

Topics Covered: Shein setting new benchmark in social listening The growing relevance of Snap shopping Retail media doubling in five years Retailer margin pressure rising in 2H21 due to increasing product and labor costs Google Shopping – mostly iterations   Case Study on Social Listening & Speed Shein represents the best modern case study on turning social listening into product […]