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Digital Themes from CAGNY 2024
March 11, 2024 Is eCommerce front and center when consumer brands present their strategy? We were able to test that hypothesis when thirty brands presented at the CAGNY conference, a long-running industry event primarily designed for investors to assess the short- and long-term strategies of some the largest companies in the industry. The event is […]
The Limits of MMM Applicability to Retail Media
This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]
2024 Amazon Profitability & AVN Study
February 9, 2024 Annual Vendor Negotiations (AVNs) are a critical part of the Amazon business for 1P consumer brands, as they have important financial implications and set the stage for the year ahead. One component of Stratably’s 5-Step Framework for Navigating AVNs is to understand your business metrics and performance, ideally in the broader context […]
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Amazon Research
AVN Success Helped by Prep Time and Senior Leader Buy-In
March 14, 2024 4 minute read Amazon annual vendor negotiations (AVNs) are tough. That’s why we’ve had hundreds of brands leverage our webinar, whitepaper, and 5-step framework this year, which provide quantitative data and expert advice to support this critical aspect of their Amazon business. These brands also weighed in on why AVNs are so […]
Takeaways from our Live Session on Advanced Amazon Marketing Cloud
March 13, 2024 Amazon Marketing Cloud (AMC) remains one of the most powerful tools for the modern Amazon practitioner, allowing you to answer a range of questions around how your consumers are finding and buying your products, with common use cases centered around optimizing Amazon ad spend across the funnel and identifying and then targeting […]
Takeaways from our Live Session Reviewing Amazon’s Buy with Prime Program
This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]
Upcoming Webinars
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Amazon AVS Program: How to Evaluate the Investment and Get the Most Out of the Program
Mar 21, 20242:00 pm UTCRedefining Walmart Economics: Merging EDLP with Luminate and Walmart Connect Investments
Feb 27, 20242:00 pm UTCAdvanced Amazon Marketing Cloud: Harnessing Custom Data and Future Developments
Mar 13, 20242:00 pm UTCAmazon Annual Vendor Negotiations: Global Benchmarking Insights from 100+ Consumer Brands
Feb 8, 202411:00 am UTCOmnichannel Research
Analyzing Results from Costco’s Feb-24 Quarter
March 8, 2024 Yesterday, Costco shared results from its fiscal quarter ending Feb-24, including solid performance in both the in-store and digital businesses. Total company same store sales grew 4.8% in the U.S., driven more by traffic than ticket as inflation wanes, with management seeing Y/Y lower prices in some cases. Its strong in-store growth […]
Analyzing Kroger’s 4Q23 Results
March 7, 2024 Kroger’s 4Q and full year 2023 results published this morning were a continuation of trends seen during the last several quarters. Decelerating top line growth (adjusted comps +0.1%) was driven by moderating inflation and a challenging consumer backdrop, although Kroger is seeing more positive performance with its mainstream and upscale customer cohorts. […]
Analyzing Target’s 4Q23 Results
March 5, 2024 Target reported its fourth quarter and full year 2023 results this morning and hosted an investor meeting highlighting its focus areas for the future. In the quarter, Target saw another decline in comparable sales of -4.4%, although this represents an improvement for the second quarter in a row given moderating pressures in […]
Retail Media Research
The Role of Product Detail Pages in Retail Media Budget Decisions
March 18, 2024 Retail media is having a moment, and it’s an exciting time for digital leaders. As retail media networks (RMNs) continue to proliferate, this means more levers to access shoppers and drive sales. But excitement meets overwhelm when the resources and budgets to support retail media are still limited. Are we investing in […]
Benchmarking Data on Brands’ Retail Media Investments
February 26, 2024 4 minute read Digital leaders know retail media is an important investment to: Stay competitive on the digital shelf Support the relationship with your key retail customers Connect with the consumer at critical points in their shopping journey But what’s the right level of investment? And where are brands putting their dollars? […]
Analyzing Instacart’s 4Q23 Results
February 14, 2024 Instacart posted positive results in 4Q23, following quarters of more muted performance and therefore skepticism from brands (and retailers and investors). Growth in the quarter came from strong orders more so than inflation, and the company expects accelerating trends to continue into 1Q. The scale and healthy returns of its advertising offering […]
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