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Amazon Research

Takeaways from our Live Session on Amazon Data Pipelines

May 24, 2023   Stratably hosted Andrew Hamada from Reason Automation to share his perspective on how to build an Amazon data pipeline.   Watch The Recording Here Amazon provides unprecedented access to a variety of data that can drive decision-making for brands selling on its platform.   But extracting, transforming, storing and presenting that […]

Takeaways from our Live Session on Amazon DSP & AMC

May 3, 2023   Stratably hosted Jessica Gordon from Flywheel to talk about the unique use cases for Amazon DSP and how Amazon Marketing Cloud can be used to measure the full funnel impact of this ad type.   Watch The Recording Here Amazon Marketing Cloud adoption is growing Amazon Marketing Cloud continues to attract […]

The Rise of Factory Brands on Amazon – Recap

April 5, 2023 Stratably hosted Kiri Masters & Julie Spear from Acadia to dive into the Amazon Factory Brand phenomenon and how incumbent brands can better compete with these unique rivals. Watch The Recording HereCompetition is different on Amazon (and increasingly Walmart)Stratably’s pre-event benchmarking revealed just how unique competing online can be. Nearly half of registrants describe their […]

Factory Brands, Rating & Reviews Changing, AI Plugins & More

Topics Covered: April 3, 2023Factory brands on AmazonAmazon outperforms in 1QValue of ratings and reviews changingChatGPT plugins change discovery and buyingMetaverse pullbackOriginal social commerce meaning Kroger slowing Ocado strategyFactory Brands on Amazon: Junk, Good Enough, or Can't TellSearch “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or […]

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The Rise of Rapid Grocery Delivery

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Omnichannel Research

Key Takeaways for Brands Following Walmart's 1Q Results

May 18, 2023   Walmart ($611B in annual sales) reported its first quarter results this morning, seeing strength in food and consumables, its pickup powered eCommerce model, and within its retail media business. This strength gave the company confidence to raise guidance for the full year, now expecting sales growth of 3.5% compared to 2-2.5% […]

Key Takeaways for Brands Following Target’s 1Q Results

May 17, 2023   Target reported its first quarter results this morning, producing flat comps, slight net sales growth, digital declines, and better than expected profitability.   Management expects comps to decline in the low-single digit range in 2Q as a result of progressive softening from February through April, although maintained its full year outlook […]

Management Teams Can’t Move Beyond Inflation Yet

May 11, 2023   Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings.   Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]

How's it going for consumer brands in 2023?

May 8, 2023   Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings.   Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]

Retail Media Research

Retail media is the platypus of marketing

May 22, 2023   While you’ve seen a lot written on retail media, no one has brought up the duck-billed platypus.   First, some insight on this incredible animal…   It’s one of five living monotremes (mammal species that lay eggs) It’s not a dupe… “The unusual appearance of this egg-laying, duck-billed, beaver-tailed, otter-footed mammal […]

How did Amazon Advertising stack up in 1Q23?

May 1, 2023   Amazon and its digital ad platform peers Google, Meta, Pinterest, Snap and Roku all reported earnings last week, providing data and color on the ad landscape.   Here’s what we found most interesting for retail leaders.   On average, Amazon’s peers grew their ad business by 1.7% compared to Amazon's 21% […]

Up to Speed on Retail Media – April 2023

April 24, 2023   We’ve organized our 2023 retail media research along with the highlights of what we saved offline into one, easy to digest thematic-based email.   It will get you up to speed quickly and will be particularly useful for those building a deck or other reports on retail media.   The format […]

Takeaways from Our Deep Dive on Retail Media Measurement

April 19, 2023 Stratably hosted Skye Frontier from Incremental to dive into the challenge of retail media measurement, including common pitfalls. Watch The Recording Here12 reasons why retail media measurement is challengingIf your organization struggles to measure retail media performance with conviction, you’re not alone. It is incredibly difficult to do this well because of many factors, […]

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