Research on doing business with Amazon and its rivals.
Updated 2023 Forecasts: Amazon, Walmart, Target & Market Performance
May 30, 2023 The following analysis compares the performance of Amazon, Walmart, and Target to each other and the overall market, provides a forecast for the balance of ‘23, and illustrates how eCommerce is contributing to overall growth. We created the Stratably Index to combine the results of these three retailers in order […]
Takeaways from our Live Session on Amazon Marketing Cloud Use Cases
May 17, 2023 Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences. Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]
Amazon/Pinterest: 5 Questions Every CMO Should Be Asking About their Organization
May 15, 2023 Pinterest recently announced a partnership with Amazon Advertising whereby Amazon will be able to offer ads from its vast advertiser pool directly on Pinterest. CEO Bill Ready explained the rationale - “Pinterest was really solving digital window shopping but the actionability was low. So, it's sort of like Pinterest digital […]
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Amazon Research
Takeaways from our Live Session on Amazon Data Pipelines
May 24, 2023 Stratably hosted Andrew Hamada from Reason Automation to share his perspective on how to build an Amazon data pipeline. Watch The Recording Here Amazon provides unprecedented access to a variety of data that can drive decision-making for brands selling on its platform. But extracting, transforming, storing and presenting that […]
Takeaways from our Live Session on Amazon DSP & AMC
May 3, 2023 Stratably hosted Jessica Gordon from Flywheel to talk about the unique use cases for Amazon DSP and how Amazon Marketing Cloud can be used to measure the full funnel impact of this ad type. Watch The Recording Here Amazon Marketing Cloud adoption is growing Amazon Marketing Cloud continues to attract […]
The Rise of Factory Brands on Amazon – Recap
April 5, 2023 Stratably hosted Kiri Masters & Julie Spear from Acadia to dive into the Amazon Factory Brand phenomenon and how incumbent brands can better compete with these unique rivals. Watch The Recording HereCompetition is different on Amazon (and increasingly Walmart)Stratably’s pre-event benchmarking revealed just how unique competing online can be. Nearly half of registrants describe their […]
Factory Brands, Rating & Reviews Changing, AI Plugins & More
Topics Covered: April 3, 2023Factory brands on AmazonAmazon outperforms in 1QValue of ratings and reviews changingChatGPT plugins change discovery and buyingMetaverse pullbackOriginal social commerce meaning Kroger slowing Ocado strategyFactory Brands on Amazon: Junk, Good Enough, or Can't TellSearch “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or […]
“Russ consistently brings the most thought out and well researched insights in the industry. He tells you what you need to know and how it will affect your various verticals.”
“There is no substitute: Russ Dieringer's analysis is very thorough and extremely insightful. Highly recommended."
“Stratably provides great insight about the eCommerce world in a consolidated format. With the growth in eCommerce and the rapid changes, Stratably keeps me informed on a broad spectrum of topics that I need to better manage the business.”
“I love Stratably! Russ is a trusted expert and he breaks down topics into digestible and actionable ways to drive strategy and focus. Amazon, eCommerce and the digital space is moving quicker than ever and Russ's topics are always front of mind and helpful to stay on top of trends and look to the future.”
“Stratably is a must read for anyone in the consumer brands digital commerce space. It has a unique POV that combines the best of financial research with practical observations and insights on industry innovation.”
“Stratably is a core resource for our Digital Commerce team at Ghirardelli. We love the insights that Russ provides around Amazon, retail media and economic conditions as it relates to digital. Stratably helps me be a more informed leader and gives our team the best tools to influence our organization internally. “
“Stratably provides direct, unbiased, and timely insight that sparks my week.”
“My essential source for eCommerce & retail media trends. Stratably cuts through the deluge of news in this space, actually connecting the dots for brands and advertisers. I love the ability to search past analysis when I'm looking to do a deep-dive on a topic.”
“Russ consistently brings the most thought out and well researched insights in the industry. He tells you what you need to know and how it will affect your various verticals.”
“There is no substitute: Russ Dieringer's analysis is very thorough and extremely insightful. Highly recommended."
“Stratably provides great insight about the eCommerce world in a consolidated format. With the growth in eCommerce and the rapid changes, Stratably keeps me informed on a broad spectrum of topics that I need to better manage the business.”
“I love Stratably! Russ is a trusted expert and he breaks down topics into digestible and actionable ways to drive strategy and focus. Amazon, eCommerce and the digital space is moving quicker than ever and Russ's topics are always front of mind and helpful to stay on top of trends and look to the future.”
“Stratably is a must read for anyone in the consumer brands digital commerce space. It has a unique POV that combines the best of financial research with practical observations and insights on industry innovation.”
“Stratably is a core resource for our Digital Commerce team at Ghirardelli. We love the insights that Russ provides around Amazon, retail media and economic conditions as it relates to digital. Stratably helps me be a more informed leader and gives our team the best tools to influence our organization internally. “
“Stratably provides direct, unbiased, and timely insight that sparks my week.”
“My essential source for eCommerce & retail media trends. Stratably cuts through the deluge of news in this space, actually connecting the dots for brands and advertisers. I love the ability to search past analysis when I'm looking to do a deep-dive on a topic.”
“Russ consistently brings the most thought out and well researched insights in the industry. He tells you what you need to know and how it will affect your various verticals.”
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The Rise of Rapid Grocery Delivery
Millennials' Path to Purchase for Gifts
Understanding Amazon Aggregators
Emerging Channels & the Capabilities Needed to Thrive
Omnichannel Research
Key Takeaways for Brands Following Walmart's 1Q Results
May 18, 2023 Walmart ($611B in annual sales) reported its first quarter results this morning, seeing strength in food and consumables, its pickup powered eCommerce model, and within its retail media business. This strength gave the company confidence to raise guidance for the full year, now expecting sales growth of 3.5% compared to 2-2.5% […]
Key Takeaways for Brands Following Target’s 1Q Results
May 17, 2023 Target reported its first quarter results this morning, producing flat comps, slight net sales growth, digital declines, and better than expected profitability. Management expects comps to decline in the low-single digit range in 2Q as a result of progressive softening from February through April, although maintained its full year outlook […]
Management Teams Can’t Move Beyond Inflation Yet
May 11, 2023 Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings. Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]
How's it going for consumer brands in 2023?
May 8, 2023 Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings. Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]
Retail Media Research
Retail media is the platypus of marketing
May 22, 2023 While you’ve seen a lot written on retail media, no one has brought up the duck-billed platypus. First, some insight on this incredible animal… It’s one of five living monotremes (mammal species that lay eggs) It’s not a dupe… “The unusual appearance of this egg-laying, duck-billed, beaver-tailed, otter-footed mammal […]
How did Amazon Advertising stack up in 1Q23?
May 1, 2023 Amazon and its digital ad platform peers Google, Meta, Pinterest, Snap and Roku all reported earnings last week, providing data and color on the ad landscape. Here’s what we found most interesting for retail leaders. On average, Amazon’s peers grew their ad business by 1.7% compared to Amazon's 21% […]
Up to Speed on Retail Media – April 2023
April 24, 2023 We’ve organized our 2023 retail media research along with the highlights of what we saved offline into one, easy to digest thematic-based email. It will get you up to speed quickly and will be particularly useful for those building a deck or other reports on retail media. The format […]
Takeaways from Our Deep Dive on Retail Media Measurement
April 19, 2023 Stratably hosted Skye Frontier from Incremental to dive into the challenge of retail media measurement, including common pitfalls. Watch The Recording Here12 reasons why retail media measurement is challengingIf your organization struggles to measure retail media performance with conviction, you’re not alone. It is incredibly difficult to do this well because of many factors, […]
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