Research on doing business with Amazon and its rivals.
1P Implications from Amazon’s FBA CMS Initiative
January 23, 20233 minute read Amazon’s new FBA Capacity Management System (let’s call it FBA CMS!) was all over the ecosystem news last week. But what hasn’t been covered is what it tells us about capabilities and why it’s relevant for 1P brands. eCommerce leaders should read on to understand FBA CMS, why it isn’t that creative, the […]
How are brands adjusting their Amazon ad plans in ’23?
January 16, 20225 minute read eCommerce leaders face an increasingly complex decision set with Amazon Advertising in 2023. While Amazon continues to offer unprecedented scale, measurement, audience quality and inventory options compared to peers, its growth is slowing, ordering pattern volatility has increased, and there is more competition from other retail media options. This complexity is layered on […]
Despite slower growth ahead, Amazon’s outperformance persists in ‘23
January 9, 20225 minute read Amazon has historically been a growth machine, compounding its sales at an astonishing 24% each year over the last decade. 2023 is shaping up to be different. eCommerce leaders face the prospect of much slower growth in the year ahead driven by a combination of reduced consumer demand across retail, greater competition, and […]
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Amazon Research
One-Third of Brands Aren’t Using a Full Funnel Approach with Amazon Advertising
January 18, 20232 minute read All of us know Amazon is a great site to convert shoppers that are in-market searching for goods. This is the power of paid search on Amazon. However, we also know consumers use Amazon at different points in their shopping journey, and Amazon’s ad options stretch across the funnel.Large advertisers are already spending […]
Responding to Pushback on Amazon Analytical Tools
December 15, 20223 minute read Leaders that have been reading Stratably for the last 12 months know that Amazon Marketing Cloud, Attribution, and Stream rank highly as tools that are under-adopted. (Read more here/here/here/here/here) In short, these tools combine to form a much deeper understanding of the value of advertising, which in turn drives strategic and tactical […]
Benchmark Research on Amazon Marketing Cloud – Part 2
November 29, 20222 minute read In part two of Stratably’s Amazon analytical tool benchmark, we explore Amazon Marketing Cloud (AMC). As a reminder, AMC is “a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.” Put most simply, AMC provides […]
Interview: Andrew Hamada of Reason Automation on Amazon Data
October 24, 20227 minute read If the last three years have been all about the rise of retail media, the next three are going to be about measurement. Amazon, in particular, is advancing data and analytics tools for consumer brands at a rapid pace, driving us closer to real time business management, a key theme in Stratably’s […]
“Russ consistently brings the most thought out and well researched insights in the industry. He tells you what you need to know and how it will affect your various verticals.”
“There is no substitute: Russ Dieringer's analysis is very thorough and extremely insightful. Highly recommended."
“Stratably provides great insight about the eCommerce world in a consolidated format. With the growth in eCommerce and the rapid changes, Stratably keeps me informed on a broad spectrum of topics that I need to better manage the business.”
“I love Stratably! Russ is a trusted expert and he breaks down topics into digestible and actionable ways to drive strategy and focus. Amazon, eCommerce and the digital space is moving quicker than ever and Russ's topics are always front of mind and helpful to stay on top of trends and look to the future.”
“Stratably is a must read for anyone in the consumer brands digital commerce space. It has a unique POV that combines the best of financial research with practical observations and insights on industry innovation.”
“Stratably is a core resource for our Digital Commerce team at Ghirardelli. We love the insights that Russ provides around Amazon, retail media and economic conditions as it relates to digital. Stratably helps me be a more informed leader and gives our team the best tools to influence our organization internally. “
“Stratably provides direct, unbiased, and timely insight that sparks my week.”
“My essential source for eCommerce & retail media trends. Stratably cuts through the deluge of news in this space, actually connecting the dots for brands and advertisers. I love the ability to search past analysis when I'm looking to do a deep-dive on a topic.”
“Russ consistently brings the most thought out and well researched insights in the industry. He tells you what you need to know and how it will affect your various verticals.”
“There is no substitute: Russ Dieringer's analysis is very thorough and extremely insightful. Highly recommended."
“Stratably provides great insight about the eCommerce world in a consolidated format. With the growth in eCommerce and the rapid changes, Stratably keeps me informed on a broad spectrum of topics that I need to better manage the business.”
“I love Stratably! Russ is a trusted expert and he breaks down topics into digestible and actionable ways to drive strategy and focus. Amazon, eCommerce and the digital space is moving quicker than ever and Russ's topics are always front of mind and helpful to stay on top of trends and look to the future.”
“Stratably is a must read for anyone in the consumer brands digital commerce space. It has a unique POV that combines the best of financial research with practical observations and insights on industry innovation.”
“Stratably is a core resource for our Digital Commerce team at Ghirardelli. We love the insights that Russ provides around Amazon, retail media and economic conditions as it relates to digital. Stratably helps me be a more informed leader and gives our team the best tools to influence our organization internally. “
“Stratably provides direct, unbiased, and timely insight that sparks my week.”
“My essential source for eCommerce & retail media trends. Stratably cuts through the deluge of news in this space, actually connecting the dots for brands and advertisers. I love the ability to search past analysis when I'm looking to do a deep-dive on a topic.”
“Russ consistently brings the most thought out and well researched insights in the industry. He tells you what you need to know and how it will affect your various verticals.”
Elevating Your Organization's Digital IQ
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The Rise of Rapid Grocery Delivery
Millennials' Path to Purchase for Gifts
Understanding Amazon Aggregators
Emerging Channels & the Capabilities Needed to Thrive
Omnichannel Research
Improving Walmart Sponsored Products Campaigns Recap
January 24, 20232 minute read Stratably hosted Stu Clay from Tinuiti to dive deep into how brands can improve the performance of their spend on Walmart Sponsored Products.Watch the Session HereResearch heading into the sessionStratably’s research in advance of the session indicated a net 35% of brands are planning to increase the percentage of their sales […]
The Omni-Enabler Calculus (Part 3)
November 11, 20222 minute read Should there be urgency for consumer brands when it comes to winning on omni-enablers? Moving early means moving before something’s obvious. Once it’s obvious, your competitors will be there and you’re simply moving along with the market.The omni-enabler market and all the macroeconomic dynamics wrapped up in it makes for a non-obvious […]
The Omni-Enabler Calculus (Part 2)
November 9, 20224 minute read Brands express three common reasons why they’re hesitant to invest more into omni-enablers.Expectation 1: eCommerce growth was temporary This critique is born out of confusion from early in the pandemic when analysts observed eCommerce penetration jumped four years ahead. Flash forward to 2Q21-1Q22 and eCommerce growth rates decelerated rapidly, and digital penetration stagnated. But […]
The Omni-Enabler Calculus (Part 1)
November 7, 20222 minute read There’s a great deal of pessimism in the eGrocery industry. Investors went from risk-on to risk-off, challenging not just the growth potential but the survival of many firms that just a year or two earlier were darlings of the industry. Quick commerce firms shut down, IPOs were delayed, international markets were closed. But just […]
Retail Media Research
Analyzing What Brands Expect from their Retail Media Managers
September 7, 20227 minute read A few years ago, Amazon Advertising was essentially the only platform a brand had to focus on when it came to retail media. But the pandemic helped push digital innovation at every omnichannel retailer, including the launch and development of retail media offerings. Importantly, these retailers expect their big brand partners to […]
An Alternative Way to Measure Retail Media ROI
2 minute readWalmart Connect, like its omnichannel peers’ retail media businesses, consists of 1P and 3P brands spending to get placement on featured products, brand amplifiers, and display banners around the site. Walmart has recently started communicating that its programmatic offering powered by The Trade Desk (TTD) is available to all brands that use TTD (after […]
Talent & Capacity are the Limiting Factors in Retail Media Growth
1 minute readOne reason new retail media networks might not take off has nothing to do with scale, audience quality, attribution, or ROAS. It's the people. 👀 And more specifically, talent and capacity at brands (i.e. the advertisers).
8 Reasons Why Your Shopper Marketing Team Might be Stressed
We have a big problem: CPG brands have underinvested in shopper marketing teams. These teams are charged with understanding the consumer and getting them to convert. Available options were previously constrained within the four physical walls of a retailer - endcaps, coupons, signage, discounts, and so on were the tools of the trade for influencing market […]
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