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Stratably's free weekly guide transforms news into insight

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Stratably+ means disruption is opportunity

Consumer brands are faced with a new reality - competition is accelerating, retailers are advertisers, social channels are shops, and the consumer wants MORE! Stratably+ members have a competitive advantage leading their organization through this disruptive environment with access to exclusive research and events focused on this new reality.

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Stratably Analyzes the New Retail Value Chain

Technology is disrupting retail, transforming what a brand means, what retailers are focused on, and fundamentally changing the competitive landscape. Stratably exists to help you, the Modern Retail Professional, capitalize on these changes by providing perspective on Amazon, Walmart, Instacart, commerce marketing, social commerce, direct-to-consumer and more, all for less than 0.3% of a starting salary in retail.

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Recent Research

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Ultrafast Grocery Market Update

      Online Grocery December 7, 2021         4 Minute Read   There has been a tremendous amount of development in the last week around ultrafast grocery, with both expansions and contractions. Topics Covered: GoGrocer focuses on profitability Getir focuses on growth JOKR raises Series B at a $1.2 billion valuation 1520

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Buy vs. Build DTC, Kroger 3Q, eCom Supply Chain Limits [unlocked]

      The Spark December 6, 2021         Topics Covered: Should CPG buy or build DTC? Kroger sees steady digital demand Watch highlights from Stratably’s path to purchase study Gopuff deep dive available Will digital supply chain capacity free up in ’22? DTC inventory growth example Amazon outpaced the market during

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Millennials' Path to Purchase for Gifts

Consumer Insights November 30, 20215 Minute Read   Watch the Highlights: Loom Video Highlights   TL/DR In analyzing Millennials’ path to purchase for gifts, the results suggest a multi-channel mix contributing to discovery, with social platforms, retail websites, and physical stores all contributing. Beyond discovery, social media is becoming more important further down the path

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Omicron Impact, Black Friday, Livestreaming, Inflation, Supply Chain [unlocked]

      The Spark November 29, 2021         Topics Covered: Omicron variant’s impact on shopping during Cyber 5 Early performance estimates for Black Friday Walmart livestreaming continues with new platform Inflationary trends online by category Prime, Walmart+ Adoption by TikTokers GAP crushed by supply chain issues Leveraging assortment with Amazon Supply