Research on doing business with Amazon and its rivals.
September 13, 2023 Stratably hosted Raj Sapru from Netrush to share perspective and resources for becoming a better eCommerce leader, including a toolkit leaders can employ to focus the organization on digital initiatives that move the needle. Key topics included: Defining the “brandrunner” – the dynamic role born out of digital Key skills and […]
September 12, 2023 eCommerce leaders like you must be business-minded educators. We benchmarked 100+ eCommerce practitioners inside large- to mid-sized consumer brands to understand what makes them effective…and what holds them back. The results were both surprising and refreshingly straightforward. To be effective, you need executive sponsors, knowledgeable colleagues, and most […]
August 28, 2023 We know eCommerce matters but can we articulate it? Too often the conversation starts and stops with digital penetration. Maybe you’re in a category where digital is 5% or one where it’s 40%. But regardless, that’s just one piece of the puzzle. We developed the following outline […]
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September 27, 2023 Stratably hosted Kelsey Scarzello from Momentum Commerce to share why competitive analysis is important on Amazon and how it differs from what brands might be accustomed to in-store. Key topics: The importance of competitive analyses on Amazon Unique aspects inherent to Amazon Where to focus Case studies Watch The Recording […]
September 25, 2023 We all know the importance of top-notch PDP content in driving search ranking and conversion, which is why it falls in the upper right of our competitive edge matrix – high impact for the business, and highly adopted by eCommerce practitioners. Generally speaking, this means optimizing your PDPs is a […]
August 3, 2023 Stratably hosted Ryan Walker from Momentum Commerce to share examples of how pricing tests on Amazon can be used strategically to fuel profitable growth, including shifting the demand curve of a product. Key topics included: Defining demand elasticity How to approach challenges to measuring it Best seller badge conquesting via pricing […]
Elevating Your Organization's Digital IQ
Stratably makes educating your organization easy, with consistent research that is concise and provides a clear picture of what good looks like in digital commerce and what’s coming in the market.
The Rise of Rapid Grocery Delivery
Millennials' Path to Purchase for Gifts
Understanding Amazon Aggregators
Emerging Channels & the Capabilities Needed to Thrive
September 28, 2023 We’re breaking down Costco’s digital performance this past quarter following the release of its results. As we’ve written before, Costco, along with Amazon, is an exception to the Omnichannel Rule. But its digital business is on a sizable $23 billion annual run rate, and eCommerce remains a meaningful growth driver […]
September 20, 2023 Stratably hosted Lauren Livak from The Digital Shelf Institute to share how brands can develop an effective PDP process that engages all aspects of the organization. Key topics: The importance of change management Linking PDP team structure to maturity Educating the broader organization Enable Commercial & IT teamwork Watch The […]
September 18, 2023 Instacart’s plan to go public means there is a great deal of valuable new information available on its size, performance, and strategy that was previously unavailable. Unfortunately, this information is sprinkled throughout a 399-page S-1 document filed with the SEC! To spare you from having to wade through that […]
Retail Media Research
September 19, 2023 In Part 1, we compared Instacart’s growth to its eTail peers, and today we’ll be doing the same exercise for its advertising business. Key takeaways: Advertising has grown from 20% of its business in 2020 to 29% currently Relatively small digital ad player at $740mm, but has grown faster (+24%) […]
September 5, 2023 We know retail media is a critical component for brands looking to efficiently acquire customers and win on the digital shelf. You've seen our work outlining the growth in retail media, best ad formats, and even how brands measure performance. But have you ever wondered how successful […]
August 9, 2023 In follow-up to our analysis of the digital advertising market last week, we’re looking at Amazon’s performance relative to its digital advertising peers. This provides a quantitative understanding of macro-level flows in the digital advertising market and how Amazon’s growth compares to alternative platforms consumer brands have at their disposal. […]
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