Topics Covered: August 15, 2022August CPG ThemesInsights on Walmart LuminateWalmart streamingRetailer or Supply Chain TechDigital vs. physical shelfNo more DTCLatest media option
Topics Covered: August 8, 2022Gravitational pull of Amazon AdsAmazon enables omnieCommerce Winter: Wayfair & eBayWalmart cuts staffLong live QCommerceMeta shutters livestreamingAmazon acquires iRobot
August 8, 20224 minute read Growth is strong with many (but not all) consumer brands actively building stronger retail media capabilities that support retailers across their business.Criteo, one of the pioneers in the space powering dozens of retailers’ search ad offerings reported retail media growth of 42% in 2Q22, anticipating 45% growth for the full year.When […]
Topics Covered: August 1, 2022Digital Ad market in 6 chartsAmazon counters return to stores narrativeShopify bends itself to realityWalmart & Best Buy see worsening trendsGoogle delays cookie-less futureTarget adds digital capacity
August 1, 20224 minute read Five years ago, heads of eCommerce were largely concerned with “retail” things like assortment, product detail page content, and negotiating co-op with a determined vendor manager. Those things all still really matter. But there’s more now. The explosion in retail media has made digital advertising an important component to driving visibility AND […]
Topics Covered: July 5, 2022Alternative retail media ROASQ-Commerce from hereAmazon store analyticsDeliveroo retail media launchOnline grocer rankings studyRH cuts outlook (bad for affluent consumers)Pinterest aims for commerceShein insights
2 minute readWalmart Connect, like its omnichannel peers’ retail media businesses, consists of 1P and 3P brands spending to get placement on featured products, brand amplifiers, and display banners around the site. Walmart has recently started communicating that its programmatic offering powered by The Trade Desk (TTD) is available to all brands that use TTD (after […]
Topics Covered: June 27, 2022The state of retail mediaAmazon Marketing StreamDTC to wholesaleNew Q-Commerce testsPhysical-Digital analoguesThe State of Retail MediaWe all know the number of retail media platforms has grown. But it becomes crystal clear when you put it down on paper. 🤯 🤯 🤯 I’m sure I didn’t capture them all, but there’s 29 listed […]