Tag: Retail Media

Talking Amazon Data + Retail Media, Media Media

Article in Research

Topics Covered: October 24, 2022Talking Amazon data with Andrew HamadaCPG promo levels back to pre-CV-19Apple’s ad business7-Eleven launches Gulp Media NetworkDoorDash launches self-serve optionAD Retail Media moves in-house

Top of Mind for Brands on Amazon + Inno Partners + Connected Store

Article in Research

Topics Covered: September 26, 2022Part 1 (of 3) – Most interesting findings on AmazonAmazon Accelerate conference takeawaysWalmart partners with TikTok and Snap750k join General Mills loyalty programCoty sees digital as a way to reduce CapexInstacart launches “Connected Stores” initiative1 in 8 ad dollars going to retail media

Digital Vision Examples + Walmart, Amazon, Kroger Updates

Article in Research

Topics Covered: September 19, 2022Building a digital visionNegative sentiment amongst CPG brands continuesAmazon launches 3PL websiteInflation at highest rate in AugustWalmart extending ad options to sellersAmazon enables email marketingKroger adds video and CTV to PMPMarketing analytics investmentInflation is Monopolizing Consumer Brand Attention, but some Remain Focused on Winning eCommerceA digital vision goes beyond talking about […]

Analyzing What Brands Expect from their Retail Media Managers

Article in Building Blocks

September 7, 20227 minute read A few years ago, Amazon Advertising was essentially the only platform a brand had to focus on when it came to retail media. But the pandemic helped push digital innovation at every omnichannel retailer, including the launch and development of retail media offerings. Importantly, these retailers expect their big brand partners to […]

Channel Analysis + Amazon Amazon Amazon

Article in Research

Topics Covered: August 22, 2022Breaking down retail market growth by channelWalmart 2Q22 resultsTarget 2Q22 resultsAmazon gains new JWO customerAmazon re-organizes physical store orgAmazon creating TikTok feed?Gopuff aligns retail media with impulseGAP joins retail peers in LAAS