March 27, 2023 Launching a retail media network is the path towards riches. Put simply, retail margins are measured in the single digits compared to double digit media margins. Retailers have jumped on this opportunity as site traffic has grown two, three, four, even five times higher compared to pre-pandemic.Of course, it’s smacking them in the face. […]
Topics Covered: March 27, 2023Fraction of a fraction fallacy in retail mediaAI’s iPhone momentRanking data sharing by retail mediaNew Amazon DSP metrics researchToo much data, too little insightAmazon delivering from storesChewy expects continued discretionary weaknessWe just need a fraction of a fraction…Launching a retail media network is the path towards riches. Put simply, retail margins are […]
March 7, 2023 Stratably hosted Joe Shelerud from Ad Advance to explain what insights Amazon Marketing Stream (“Stream”) unlocks and how that drives hourly bidding opportunities on Amazon Sponsored Products and Sponsored Display. Watch the session hereSpending money on advertising is no longer enoughAmazon is a wildly competitive platform where brands and sellers scrape and claw their […]
February 28, 2023 Target ($109B in annual sales) reported its fourth quarter results this morning along with hosting an investor day. Management reiterated its long-term strategy, while highlighting some near-term positives and acknowledging the uncertainty around predicting consumer demand in ‘23. Both comps (0.7%) and operating margins (3.7%) in 4Q came in ahead of conservative expectations. In addition, […]
February 27, 2023 The annual CAGNY conference took place last week in Florida providing participating leadership teams across the largest CPG companies the opportunity to talk about their corporate strategy, changes underway in their organizations, and long-term growth and profitability goals. We reviewed the presentations and commentary to uncover common themes across organizations. Read on for our key […]
Topics Covered: February 27, 2023CPG digital themes from CAGNYWalmart 4Q analysisTarget invests $100mm in sort centersHome Depot predicts flat consumer demand in ‘23A new retail media option for CPGFTC won’t challenge Amazon’s x One MedicalDigital Takes Center Stage at CAGNY 2023The annual CAGNY conference took place last week in Florida providing participating leadership teams across […]
February 23, 2023 Stratably hosted Amanda Wolff from OneSpace, an Ascential Company, to walk through the modern approach towards measuring digital shelf effectiveness. Watch the session hereNearly half of brands are hiring staff dedicated to PDP contentPDP content is a fluid aspect of doing business with retailers. New components to PDP pages along with the growing importance […]
February 20, 2023 Brands think retail media is simply a math problem. Something that can be solved and optimized with the right metric or software or agency. After all, it’s performance marketing. It’s measurable. It’s closed loop. It’s calculable. But people aren’t math problems.Retail media creates people problems. It blurs roles and responsibilities, creating fear, uncertainty and an underlying fight […]