Tag: Retail Media
Topics Covered: October 17, 2022Feedback on Amazon’s Prime Early Access SaleKroger & Albertsons to create giantWalmart Luminate free tierGorillas building capacitySponsored Brand Video at top of searchTikTok wants to own a supply chain?
Topics Covered: October 10, 20223 brands on inflation, consumers, supply chainIncrementality seriesAmazon PO trends=Correl(organic, paid)Fines as limiters to retail mediaFaster deliveryDigital partnerships to reduce CACSocial commerce should work, but isn’t
Topics Covered: September 26, 2022Part 1 (of 3) – Most interesting findings on AmazonAmazon Accelerate conference takeawaysWalmart partners with TikTok and Snap750k join General Mills loyalty programCoty sees digital as a way to reduce CapexInstacart launches “Connected Stores” initiative1 in 8 ad dollars going to retail media
Topics Covered: September 19, 2022Building a digital visionNegative sentiment amongst CPG brands continuesAmazon launches 3PL websiteInflation at highest rate in AugustWalmart extending ad options to sellersAmazon enables email marketingKroger adds video and CTV to PMPMarketing analytics investmentInflation is Monopolizing Consumer Brand Attention, but some Remain Focused on Winning eCommerceA digital vision goes beyond talking about […]
Topics Covered: September 12, 2022Kroger breakdownPodcast episode discussing high impact, low adoption opportunitiesWhat do we mean by eCommerce?Analyzing what brands expect from retail media managersAmazon CPCs downBear case on programmatic retail mediaInstacart acquires RosieSocial commerce set back again
September 7, 20227 minute read A few years ago, Amazon Advertising was essentially the only platform a brand had to focus on when it came to retail media. But the pandemic helped push digital innovation at every omnichannel retailer, including the launch and development of retail media offerings. Importantly, these retailers expect their big brand partners to […]
Topics Covered: August 22, 2022Breaking down retail market growth by channelWalmart 2Q22 resultsTarget 2Q22 resultsAmazon gains new JWO customerAmazon re-organizes physical store orgAmazon creating TikTok feed?Gopuff aligns retail media with impulseGAP joins retail peers in LAAS