September 25, 2023 We all know the importance of top-notch PDP content in driving search ranking and conversion, which is why it falls in the upper right of our competitive edge matrix – high impact for the business, and highly adopted by eCommerce practitioners. Generally speaking, this means optimizing your PDPs is a […]
September 12, 2023 eCommerce leaders like you must be business-minded educators. We benchmarked 100+ eCommerce practitioners inside large- to mid-sized consumer brands to understand what makes them effective…and what holds them back. The results were both surprising and refreshingly straightforward. To be effective, you need executive sponsors, knowledgeable colleagues, and most […]
September 5, 2023 We know retail media is a critical component for brands looking to efficiently acquire customers and win on the digital shelf. You’ve seen our work outlining the growth in retail media, best ad formats, and even how brands measure performance. But have you ever wondered how successful […]
August 1, 2023 Amazon DSP is ranked as the second fastest growing area of Amazon ad dollars in 2023. But it can be confusing for eCommerce and marketing leaders: What’s the purpose of it in our Amazon and/or marketing strategy? What metrics should we monitor? Can we compare it to others? We’ve […]
June 26, 2023 Given the boom in eCommerce during the pandemic and subsequent return to earth in 2022, retail leaders are finding it difficult to predict how much eCommerce will grow in the future and therefore what role it should play in their strategy. Companies like Boxed that went public during the boom […]
June 22, 2023 Amazon’s combination of size and growth opportunity is unprecedented. It’s projected to grow more than twice as fast as the U.S. retail market this year on its way to surpassing Walmart as the largest domestic retailer. But 43% of mid-to-large size brands Stratably recently benchmarked is seeing its profitability […]
June 12, 2023 We recently checked in with different brands and agencies to learn what’s new and interesting as it pertains to Walmart.com. This overview is designed for Walmart national account managers, eCommerce leaders, and those working in retail media. Few Surprises with Near Term Performance Walmart reported its results in mid-May, beating […]
June 5, 2023 We recently benchmarked the 1P consumer brand community on Amazon-related questions we collected from subscribers, including: The role Amazon plays in their portfolio May performance vs. expectations Competitive intensity vs. last year Prime Day promotional plans Ad performance vs. peers The following report shares these results in a quick, easy […]