Category: Benchmarks

3 Opportunities to Build a Competitive Edge with your PDP Content

Article in Benchmarks

September 25, 2023   We all know the importance of top-notch PDP content in driving search ranking and conversion, which is why it falls in the upper right of our competitive edge matrix – high impact for the business, and highly adopted by eCommerce practitioners.   Generally speaking, this means optimizing your PDPs is a […]

Benchmark results on what eCommerce leaders need for success

Article in Benchmarks

September 12, 2023   eCommerce leaders like you must be business-minded educators.   We benchmarked 100+ eCommerce practitioners inside large- to mid-sized consumer brands to understand what makes them effective…and what holds them back.   The results were both surprising and refreshingly straightforward.   To be effective, you need executive sponsors, knowledgeable colleagues, and most […]

How Brands "Do" Retail Media

Article in Benchmarks

    September 5, 2023   We know retail media is a critical component for brands looking to efficiently acquire customers and win on the digital shelf.   You’ve seen our work outlining the growth in retail media, best ad formats, and even how brands measure performance.   But have you ever wondered how successful […]

Why do consumer brands use Amazon DSP?

Article in Benchmarks

August 1, 2023   Amazon DSP is ranked as the second fastest growing area of Amazon ad dollars in 2023.   But it can be confusing for eCommerce and marketing leaders: What’s the purpose of it in our Amazon and/or marketing strategy? What metrics should we monitor? Can we compare it to others?   We’ve […]

Stratably’s eTailer Index Analysis – 2023

Article in Benchmarks

June 26, 2023   Given the boom in eCommerce during the pandemic and subsequent return to earth in 2022, retail leaders are finding it difficult to predict how much eCommerce will grow in the future and therefore what role it should play in their strategy.   Companies like Boxed that went public during the boom […]

Six Ways to Improve Profitability on Amazon

Article in Benchmarks

June 22, 2023   Amazon’s combination of size and growth opportunity is unprecedented.   It’s projected to grow more than twice as fast as the U.S. retail market this year on its way to surpassing Walmart as the largest domestic retailer.   But 43% of mid-to-large size brands Stratably recently benchmarked is seeing its profitability […]

Walmart Update: Performance, Luminate, & Other Findings

Article in Benchmarks

June 12, 2023   We recently checked in with different brands and agencies to learn what’s new and interesting as it pertains to Walmart.com.   This overview is designed for Walmart national account managers, eCommerce leaders, and those working in retail media. Few Surprises with Near Term Performance Walmart reported its results in mid-May, beating […]

5 Critical Amazon Benchmarking Datapoints to Know

Article in Benchmarks

June 5, 2023   We recently benchmarked the 1P consumer brand community on Amazon-related questions we collected from subscribers, including: The role Amazon plays in their portfolio May performance vs. expectations Competitive intensity vs. last year Prime Day promotional plans Ad performance vs. peers   The following report shares these results in a quick, easy […]