February 2, 2023 This was one of the less volatile quarters in a while for Amazon as it delivered moderate results amidst a slowing economy, all of which was largely expected.1P sales decelerated, although did stay in positive territory after adjusting for foreign currency.Meanwhile, Amazon’s 3P segment grew 24% Y/Y, a slight acceleration from the 23% […]
January 30, 2023 Earlier this week, Stratably shared benchmark results on the maturity of Amazon’s core advertising levers available to 1P and 3P brands. Today’s short essay builds on that research by sharing adoption data of what many brands describe as tertiary marketing levers. As the chart below illustrates, adoption of these tools is significantly less than the […]
January 30, 2023 We’ve recently published Amazon’s fast growth outlook compared to retail peers, it maintaining its dominance amongst retail media competitors, and the fact that a third of brands don’t consider Amazon a full funnel advertising opportunity. We now need to examine how brands are planning to adjust their advertising spend inside of Amazon, meaning how […]
December 2, 2022 To wrap up the benchmark series on Amazon Analytical tools, we also asked respondents to shed light on their retail analytics teams today and planned hiring in the future. Analytics has been a top focus for eCommerce teams for the last several years. However, the total number of dedicated analytics staff is smaller than […]
December 1, 2022 In part four of Stratably’s Amazon analytical tool benchmark, we explore Amazon Stream. As a reminder,, Stream is “a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real time, through the Amazon Ads API.” Stream sheds light on how the value of an ad unit changes […]
November 30, 2022 In part three of Stratably’s Amazon analytical tool benchmark, we explore Amazon Attribution (Attribution). As a reminder, Attribution is “an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon.” Since consumers are exposed to ads across many different mediums, brands can use Attribution to measure the […]
November 29, 2022 In part two of Stratably’s Amazon analytical tool benchmark, we explore Amazon Marketing Cloud (AMC). As a reminder, AMC is “a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.” Put most simply, AMC provides users with […]
November 28, 20225 minute read Stratably surveyed 40 consumer brands on their usage of Amazon’s analytical tools including Amazon Marketing Cloud, Amazon Attribution, and Amazon Stream. This is an important study because many brands are unfamiliar with these tools resulting in low adoption. This low adoption is resulting in a competitive edge opportunity that rarely exists on […]