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3Q24 Walmart Omnichannel Quarterly Business Review
October 21, 2024 1 minute read Log in to download the full report linked at the bottom This Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. It’s designed to cut through industry noise and save you time by […]
3Q24 Retail Media Quarterly Business Review
September 30, 2024 1 minute read Log in to download the full report linked at the bottom Stratably benchmarking suggests increasing marketing spend is the #1 company-wide growth driver in 2H, with retail media an increasingly important part of the overall marketing strategy. A net 70% of brands are expanding their retail media budgets as […]
3Q24 Amazon Quarterly Business Review
September 9, 2024 1 minute read Log in to download the full report linked at the bottom Our 3Q24 Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. Driven by Stratably’s proprietary benchmarking and extensive qualitative research, it’s designed to […]
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Amazon Research
What Brands Need to Know About Amazon’s Asks for Low ASP Assortment
October 28, 2024 TL;DR: Amazon is focused on expanding low ASP assortment to drive trial, sales growth, and share gains in the grocery market. Brands are on the fence given mixed results and meaningful margin implications. 3 minute read Amazon is increasingly asking food and CPG brands for more of their low-ASP assortment – the […]
Why and How Brands Should Move Early on Amazon’s Streaming TV Advertising
October 16, 2024 TL;DR: Amazon’s streaming TV advertising is a competitive edge opportunity for brands, although adoption is expected to rapidly increase over the next year. We recommend brands test-and-learn sooner than later which requires cross-functional alignment and in-house and/or external analytics support that understands how to leverage Amazon’s unique targeting and reporting capabilities. 4 […]
Prime Big Deal Days: Insights to Drive Profitable Growth
August 26, 2024 TL;DR: Benchmarking suggests the promotional and advertising environments for Amazon’s upcoming Prime Big Deal Days will be more aggressive this year versus last. Aligning marketing strategies towards high-margin customers and products, driving off-site traffic to your deal pages, and developing a post-event retention plan are all under-utilized strategies to drive growth while […]
Upcoming Webinars
All Signal, No Noise Education for Retail Leaders
A New Era of Metrics: How Market Share and iROAS Can Bolster Brands’ Measurement Strategies
Nov 12, 202412:00 pm UTC
Amazon Assortment Strategies to Grow Sales and Protect Margins
Dec 4, 202411:00 am UTC
How to Navigate Increasing Promotional Intensity in 2025
Nov 7, 202412:00 pm UTC
Launching Products on Amazon: An Independent Review of What Moves the Needle
Jan 21, 20252:00 pm UTCOmnichannel Research
Key Advantages and Considerations of Walmart’s Self-Serve Display Offerings
October 25, 2024 TL;DR: No spend minimums, greater control, and enhanced visibility are the main draws to leverage Walmart’s self-serve platforms for Display test-and-learns. 4 minute read Walmart display ads are less widely adopted today compared to Amazon’s display offerings and paid search across retail media networks, in part due to limited budgets and the […]
Instacart’s Q2 2024: What CPG Brands Need to Know
August 7, 2024 8 minute read Instacart released its 2Q24 financial results, offering a detailed look into the current state of the grocery market and the effectiveness of its omni-enabler business model amidst a challenging macroeconomic environment. For CPG brand leaders, this report is crucial to: Assessing whether your outlook on Instacart and its role […]
eCatman Framework and Strategy
July 17, 2024 Category Management (Catman) has traditionally focused on in-store strategies, but the rise of eCommerce necessitates the addition of eCategory Management (eCatman). Our webinar, presented in collaboration with Lauren Livak, Executive Director of the Digital Shelf Institute, unpacked the transformative power of eCategory Management (eCatman). As eCommerce continues to rise in prominence, understanding […]
Retail Media Research
Key Themes and Announcements from Amazon unBoxed 2024
October 23, 2024 TL;DR: Amazon unBoxed unveiled several new ad features and tools that allow advertisers to enhance product discovery, drive better media performance, and unlock full-funnel visibility across the customer journey. 4 minute read Last week, we wrote why Amazon continues to soak up so much retail media market share despite (or perhaps because […]
Benchmarks and Insights on Amazon Ads vs. Retail Media Peers
October 14, 2024 TL;DR: Brands and agencies are growing Amazon’s share of their retail media budgets despite its existing 87% market share of the retail media market. This is due to its superiority in terms of scale and strategic importance, competitive intensity, performance, analytics capabilities, ad activations, and PDP quality. 5 minute read (Scroll to […]
Where Brands Stand Today with Retail Media Measurement
September 16, 2024 TL;DR: Retail media measurement is in its infancy, characterized by fragmentation and lack of performance metric standardization. Brands struggle with integrating retail media data with other marketing channels, making performance comparisons difficult. To improve, brands need cleaner data, standardized metrics, and better strategic and analytic integration across channels. 4 minute read 74% […]
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