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3Q24 Retail Media Quarterly Business Review
September 30, 2024 1 minute read Log in to download the full report linked at the bottom Stratably benchmarking suggests increasing marketing spend is the #1 company-wide growth driver in 2H, with retail media an increasingly important part of the overall marketing strategy. A net 70% of brands are expanding their retail media budgets as […]
3Q24 Amazon Quarterly Business Review
September 9, 2024 1 minute read Log in to download the full report linked at the bottom Our 3Q24 Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. Driven by Stratably’s proprietary benchmarking and extensive qualitative research, it’s designed to […]
2024 Performance Review of Amazon, Walmart, and Target
August 28, 2024 TL;DR: Amazon, Walmart, and Target outpaced the market in 2Q24, driven by digital growth. Amazon leads with 8.7% sales growth, Walmart's digital surge contributed 76% of its dollar growth, and retail media is critical for profitability. Brands must double down on digital investments, lean into the value concious consumer, and reassess assortment […]
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Amazon Research
Why and How Brands Should Move Early on Amazon’s Streaming TV Advertising
October 16, 2024 TL;DR: Amazon’s streaming TV advertising is a competitive edge opportunity for brands, although adoption is expected to rapidly increase over the next year. We recommend brands test-and-learn sooner than later which requires cross-functional alignment and in-house and/or external analytics support that understands how to leverage Amazon’s unique targeting and reporting capabilities. 4 […]
Prime Big Deal Days: Insights to Drive Profitable Growth
August 26, 2024 TL;DR: Benchmarking suggests the promotional and advertising environments for Amazon’s upcoming Prime Big Deal Days will be more aggressive this year versus last. Aligning marketing strategies towards high-margin customers and products, driving off-site traffic to your deal pages, and developing a post-event retention plan are all under-utilized strategies to drive growth while […]
Deep Dive: Amazon Vendor Services (AVS) Program
August 5, 2024 2 minute read Log in to download the full report linked at the bottom The Amazon Vendor Services (AVS) program (also known as Strategic Account Services or SAS) provides your brand with dedicated headcount inside Amazon called a customer success manager (CSM) to solve day-to-day issues and support a variety of operational […]
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Instacart’s Q2 2024: What CPG Brands Need to Know
August 7, 2024 8 minute read Instacart released its 2Q24 financial results, offering a detailed look into the current state of the grocery market and the effectiveness of its omni-enabler business model amidst a challenging macroeconomic environment. For CPG brand leaders, this report is crucial to: Assessing whether your outlook on Instacart and its role […]
eCatman Framework and Strategy
July 17, 2024 Category Management (Catman) has traditionally focused on in-store strategies, but the rise of eCommerce necessitates the addition of eCategory Management (eCatman). Our webinar, presented in collaboration with Lauren Livak, Executive Director of the Digital Shelf Institute, unpacked the transformative power of eCategory Management (eCatman). As eCommerce continues to rise in prominence, understanding […]
Tactical Insights on Walmart.com: Content Issues, 3P Marketplace, and Site Merchandising
June 13, 2024 5 minute read All digital leaders face the same challenge: so much to do, so little time (and budget, and resources)! With so many variables to manage – inventory, pricing, content, advertising, brand control, variations, brand stores, you name it! – one of the most important facets of the job is deciding […]
Retail Media Research
Benchmarks and Insights on Amazon Ads vs. Retail Media Peers
October 14, 2024 TL;DR: Brands and agencies are growing Amazon’s share of their retail media budgets despite its existing 87% market share of the retail media market. This is due to its superiority in terms of scale and strategic importance, competitive intensity, performance, analytics capabilities, ad activations, and PDP quality. 5 minute read (Scroll to […]
Where Brands Stand Today with Retail Media Measurement
September 16, 2024 TL;DR: Retail media measurement is in its infancy, characterized by fragmentation and lack of performance metric standardization. Brands struggle with integrating retail media data with other marketing channels, making performance comparisons difficult. To improve, brands need cleaner data, standardized metrics, and better strategic and analytic integration across channels. 4 minute read 74% […]
Retail Media is Getting All the Love
August 12, 2024 1 minute read Yesterday, I read 17 emails on new developments in retail media, and 0 on product detail page content. This isn’t a one off either. The digital ecosystem is obsessed with retail media. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on […]
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