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There is no substitute: Russ Dieringer's analysis is very thorough and extremely insightful. Highly recommended.
Stratably provides great insight about the eCommerce world in a consolidated format. With the growth in eCommerce and the rapid changes, Stratably keeps me informed on a broad spectrum of topics that I need to better manage the business.
I love Stratably! Russ is a trusted expert and he breaks down topics into digestible and actionable ways to drive strategy and focus. Amazon, eCommerce and the digital space is moving quicker than ever and Russ's topics are always front of mind and helpful to stay on top of trends and look to the future.
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Stratably is a core resource for our Digital Commerce team at Ghirardelli. We love the insights that Russ provides around Amazon, retail media and economic conditions as it relates to digital. Stratably helps me be a more informed leader and gives our team the best tools to influence our organization internally.
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My essential source for eCommerce & retail media trends. Stratably cuts through the deluge of news in this space, actually connecting the dots for brands and advertisers. I love the ability to search past analysis when I'm looking to do a deep-dive on a topic.
Russ consistently brings the most thought out and well researched insights in the industry. He tells you what you need to know and how it will affect your various verticals.

Amazon Research

Prime Big Deal Days: Insights to Drive Profitable Growth

August 26, 2024 TL;DR: Benchmarking suggests the promotional and advertising environments for Amazon’s upcoming Prime Big Deal Days will be more aggressive this year versus last. Aligning marketing strategies towards high-margin customers and products, driving off-site traffic to your deal pages, and developing a post-event retention plan are all under-utilized strategies to drive growth while […]

Deep Dive: Amazon Vendor Services (AVS) Program

August 5, 2024 2 minute read Log in to download the full report linked at the bottom The Amazon Vendor Services (AVS) program (also known as Strategic Account Services or SAS) provides your brand with dedicated headcount inside Amazon called a customer success manager (CSM) to solve day-to-day issues and support a variety of operational […]

Q4 Amazon Prep: Insights from Prime Day

July 25, 2024 6 minute read In this article, we share key takeaways from Prime Day, including sales performance, promotional and advertising strategies, the role of Amazon's AI chatbot Rufus, and the impact of competing events. We focus on the implications for Prime Big Deal Days, the Q4 holiday period, and future Prime Day events. […]

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Omnichannel Research

Instacart’s Q2 2024: What CPG Brands Need to Know

August 7, 2024 8 minute read Instacart released its 2Q24 financial results, offering a detailed look into the current state of the grocery market and the effectiveness of its omni-enabler business model amidst a challenging macroeconomic environment. For CPG brand leaders, this report is crucial to: Assessing whether your outlook on Instacart and its role […]

eCatman Framework and Strategy

July 17, 2024 Category Management (Catman) has traditionally focused on in-store strategies, but the rise of eCommerce necessitates the addition of eCategory Management (eCatman). Our webinar, presented in collaboration with Lauren Livak, Executive Director of the Digital Shelf Institute, unpacked the transformative power of eCategory Management (eCatman). As eCommerce continues to rise in prominence, understanding […]

Tactical Insights on Walmart.com: Content Issues, 3P Marketplace, and Site Merchandising

June 13, 2024 5 minute read All digital leaders face the same challenge: so much to do, so little time (and budget, and resources)! With so many variables to manage – inventory, pricing, content, advertising, brand control, variations, brand stores, you name it! – one of the most important facets of the job is deciding […]

Retail Media Research

Benchmarks and Insights on Amazon Ads vs. Retail Media Peers

October 14, 2024 TL;DR: Brands and agencies are growing Amazon’s share of their retail media budgets despite its existing 87% market share of the retail media market. This is due to its superiority in terms of scale and strategic importance, competitive intensity, performance, analytics capabilities, ad activations, and PDP quality. 5 minute read (Scroll to […]

Where Brands Stand Today with Retail Media Measurement

September 16, 2024 TL;DR: Retail media measurement is in its infancy, characterized by fragmentation and lack of performance metric standardization. Brands struggle with integrating retail media data with other marketing channels, making performance comparisons difficult. To improve, brands need cleaner data, standardized metrics, and better strategic and analytic integration across channels. 4 minute read 74% […]

Retail Media is Getting All the Love

August 12, 2024 1 minute read Yesterday, I read 17 emails on new developments in retail media, and 0 on product detail page content. This isn’t a one off either. The digital ecosystem is obsessed with retail media. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on […]

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