Category: Briefings

How Leading Brands are Resetting the Amazon Chess Board Amidst Tariffs

Article in Briefings

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Why Brands Should Measure Digital Share of Growth (DSG) as Consumer Demand Shifts

Article in Briefings

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Kroger Analysis: Financials, Digital Trends, and KPM Updates

Article in Briefings

TL;DR: Our analysis highlights steady but modest growth through 1Q25, with forecasts pointing to limited volume upside and ongoing competitive pressures. Key developments include intensifying trade activity, ongoing private label expansion, evolving digital priorities under Kroger’s new eCommerce unit, and good-not-great performance and innovation within Kroger Precision Marketing (KPM). 8 minute read This report provides […]

Amazon AVS: What to Do When the Program Underperforms

Article in Briefings

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Amazon AVS: How to Set Up Your CSM for Success

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Analyzing Brands’ Promotional Plans for Extended Prime Day 2025

Article in Benchmarks

TL;DR: Despite tariff uncertainties, most brands plan to maintain or expand promotions for Prime Day 2025, reflecting continued consumer appetite for deals. 2 minute read In our latest benchmarking survey of 115 industry professionals across consumer brands, we assessed promotional strategies for Amazon Prime Day 2025, now extended from two to four days. Amazon’s extended […]

Benchmarking Tariffs’ Impact on Amazon Ad Budgets

Article in Benchmarks

TL;DR: Most brands are maintaining or slightly cutting their Amazon ad budgets in response to tariffs, the latter of which are more likely to have reduced their sales forecasts for the year. 2 minute read We benchmarked 142 individuals across consumer brands and agencies in June to understand precisely how they’re adjusting their Amazon strategy […]

Inventory Volatility on Amazon Amid Tariffs

Article in Benchmarks

TL;DR: Brands report mixed inventory experiences on Amazon due to tariffs, with significant correlation between inventory shifts and forecast adjustments. 1 minute read We benchmarked 115 individuals across consumer brands in June to understand what’s happening to their Amazon inventory levels compared to a year ago. The inventory picture has become volatile with Amazon (like […]