Category: Briefings

1P Implications from Amazon’s FBA CMS Initiative

Article in Briefings

January 23, 20233 minute read Amazon’s new FBA Capacity Management System (let’s call it FBA CMS!) was all over the ecosystem news last week. But what hasn’t been covered is what it tells us about capabilities and why it’s relevant for 1P brands. eCommerce leaders should read on to understand FBA CMS, why it isn’t that creative, the […]

One-Third of Brands Aren’t Using a Full Funnel Approach with Amazon Advertising

Article in Briefings

January 18, 20232 minute read All of us know Amazon is a great site to convert shoppers that are in-market searching for goods. This is the power of paid search on Amazon. However, we also know consumers use Amazon at different points in their shopping journey, and Amazon’s ad options stretch across the funnel.Large advertisers are already spending […]

How are brands adjusting their Amazon ad plans in ’23?

Article in Briefings

January 16, 20225 minute read eCommerce leaders face an increasingly complex decision set with Amazon Advertising in 2023. While Amazon continues to offer unprecedented scale, measurement, audience quality and inventory options compared to peers, its growth is slowing, ordering pattern volatility has increased, and there is more competition from other retail media options. This complexity is layered on […]

Despite slower growth ahead, Amazon’s outperformance persists in ‘23

Article in Briefings

January 9, 20225 minute read Amazon has historically been a growth machine, compounding its sales at an astonishing 24% each year over the last decade. 2023 is shaping up to be different. eCommerce leaders face the prospect of much slower growth in the year ahead driven by a combination of reduced consumer demand across retail, greater competition, and […]

Responding to Pushback on Amazon Analytical Tools

Article in Briefings

December 15, 20223 minute read Leaders that have been reading Stratably for the last 12 months know that Amazon Marketing Cloud, Attribution, and Stream rank highly as tools that are under-adopted. (Read more here/here/here/here/here) In short, these tools combine to form a much deeper understanding of the value of advertising, which in turn drives strategic and tactical […]

Testing eCommerce Knowledge with ChatGPT

Article in Briefings

December 12, 20223 minute read There’s been an explosion in interest around Generative AI with the release of ChatGPT. Headlines are stating it will replace Google Search, while others are quick to point out ChatGPT’s inaccuracies. In my experiments, the outputs are generally right, but not perfect. That inspired a challenge for today. How well do you know what factors […]

Retail Media Doesn’t Fit Neatly into Trade Spend

Article in Briefings

December 5, 20223 minute read Retail media has a branding problem. It should drop “retail” from the name, leaving just media. This would help marketers evaluate the opportunity from a neutral starting place, rather than the common approach of coming at it from a retail-first position.Many CPG brands classify ANY retail media spend as trade spend.  According to […]

Summary of Kroger’s 3Q Results with Special Look at Digital Trends

Article in Briefings

December 1, 20223 minute read Kroger reported its October quarter results this morning, providing insight into the grocery market and consumer behavior.SummaryKroger’s comps (+6.9%) and digital sales (+10%) accelerated during the October quarter, with management citing consumers are engaging more in digital rewards as they seek out deals amidst an inflationary environment. The company raised its […]