TL;DR: Brands report mixed inventory experiences on Amazon due to tariffs, with significant correlation between inventory shifts and forecast adjustments.
1 minute read
We benchmarked 115 individuals across consumer brands in June to understand what’s happening to their Amazon inventory levels compared to a year ago.
The inventory picture has become volatile with Amazon (like its retail peers) proactively adjusting orders in response to tariffs, including pulling some forward to pre-empt tariffs and canceling others.
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