April 24, 2024 1 minute read Digital penetration is a measure brands often employ to share how they’re doing from an eCommerce perspective. The thinking goes, the higher the better, usually. We’ve written multiple times about the limits of digital penetration, including it divides rather than unifies, doesn’t indicate much about the strategy, and doesn’t […]
April 22, 2024 1 minute read A common mistake made in benchmarking Amazon’s performance is what to compare it to. The FTC, most analysts, and often retail leaders like to compare Amazon to the eCommerce channel. They limit the comparison of Amazon’s growth rate to just the digital portion of omnichannel retailers’ growth rate. At […]
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April 15, 2024 3 minute read Stratably’s eTailer Index comprises 13 of the largest eCommerce platforms in the U.S. market that account for $820 billion in annual global gross merchandise value (GMV). Analyzing the Index sheds light on a subset of eCommerce, and it illuminates performance differences for pure eCommerce models compared to their omnichannel […]
April 9, 2024 3 minute read Today we answer four common questions on Luminate, Walmart’s analytics offering that: Is gaining adoption among merchants and brands Is expected to replace Decision Support System (DSS) this year Offers the most sophisticated and data-driven brands a competitive edge on Walmart Let’s dive in. This is a Gated Article […]
This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]
April 1, 2024 2 minute read The purpose of writing “Amazon Marketing Cloud (everything I’ve learned so far)” in April 2022 was to alert brands and agencies that Amazon Marketing Cloud was a new, under-adopted, powerful tool that they could use as a competitive edge against their competition. Few had heard of it and even […]
March 27, 2024 2 minute read We consistently benchmark the brand community to understand how their Amazon business is performing relative to expectations. The latest results include insights into sales and advertising performance, along with promotional intensity. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the […]