Category: Research

Top of Mind for Brands on Amazon + Inno Partners + Connected Store

Article in Research

Topics Covered: September 26, 2022Part 1 (of 3) – Most interesting findings on AmazonAmazon Accelerate conference takeawaysWalmart partners with TikTok and Snap750k join General Mills loyalty programCoty sees digital as a way to reduce CapexInstacart launches “Connected Stores” initiative1 in 8 ad dollars going to retail media

Key Takeaways from Amazon Accelerate Conference

Article in Briefings

September 21, 20225 minute read At its Accelerate conference last week, Amazon signaled that it will not restrict itself to a transactional, inward-looking marketplace. Rather, it’s investing behind initiatives to help build brands and solve logistics challenges on and off Amazon. A quote that sums up its vision from one of its many press releases last week (emphasis […]

Digital Vision Examples + Walmart, Amazon, Kroger Updates

Article in Research

Topics Covered: September 19, 2022Building a digital visionNegative sentiment amongst CPG brands continuesAmazon launches 3PL websiteInflation at highest rate in AugustWalmart extending ad options to sellersAmazon enables email marketingKroger adds video and CTV to PMPMarketing analytics investmentInflation is Monopolizing Consumer Brand Attention, but some Remain Focused on Winning eCommerceA digital vision goes beyond talking about […]

3 case studies of brands building a digital vision despite near-term macro issues

Article in Building Blocks

September 19, 20225 minute read A digital vision goes beyond talking about the share of sales coming from eCommerce. It’s a compelling narrative that unifies the organization, recruits and retains top talent, and provides useful information to stakeholders. To help retail leaders like you develop that narrative, I analyzed commentary from 19 consumer brands at the recent Barclay’s […]

Negative Sentiment Amongst CPG Brands Continues into September

Article in Briefings

September 14, 20224 minute readLast week was a busy one for CPG companies as Barclay’s hosted its annual consumer staples conference, featuring over 20 different company presentations and interviews. I pulled out the most interesting takeaways from the conference to shed light on consumer behavior, elasticities, supply chain, and management outlooks for the balance of the […]