Category: Research

One in Three Brands Are Underfunding the Only Channel Thatโ€™s Growing

Article in Benchmarks

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Kroger Investor Day 2026: Key Takeaways for Consumer Brands

Article in Research

TL;DR: Kroger shared a credible, if not modest, plan at its Investor Day, including a 3% comp run rate by 2029, $5 billion of price investment funded by cost savings, private label penetration reaching 40% of sales, 110 new stores, and a 30% eCommerce penetration ambition. In addition, Kroger is shifting to simpler promotions favoring […]

Amazon Learnings Directly from Brands: One DC, On-Time Chargebacks, Shortages, and Catalog Cleanup

Article in Briefings

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2026-2030 U.S. Grocery Market Outlook and Forecasts

Article in Forecasts

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Podcast: What Brands Need to Know About Winning at Walmart in 2027

Article in Interviews

TL;DR: Stratably’s Russ Dieringer and Claire McBride join the Unpacking the Digital Shelf podcast to break down Walmart’s latest quarter, how eCommerce is now driving all of Walmart’s incremental growth, and what brands are doing about Walmart’s push for assortment parity and its AI agent, Sparky. eCommerce is the sole growth channel for Walmart, a […]

Kroger 2Q26 Results: Key Takeaways for Consumer Brands

Article in Forecasts

TL;DR: Kroger cut its sales outlook and held its profit target following 2Q26 results. Management signaled pushback on supplier price increases, Our Brands widened its lead over national brands, and Kroger Precision Marketing is earning more from every visit. eCommerce again supplied all of the growth. Brands should plan digital-first, prepare for tougher cost conversations, […]

Fostering Creator-Driven Demand on Amazon

Article in Interviews

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Fall 2026 State of Instacart: Growth, Ad Investment, and What Brands Are Telling Us

Article in Briefings

TL;DR: Instacart’s growth rate has stepped up in recent quarters, widening the gap versus the total grocery market and strengthening the case for brands to lean in on the platform.We recommend brands plan for Instacart Ads investment of ~3% of sales, with most dollars in lower-funnel search where returns are provable; co-branding campaigns and the […]