Category: Research

Improving Walmart Sponsored Products Campaigns Recap

Article in Research

January 24, 20232 minute read Stratably hosted Stu Clay from Tinuiti to dive deep into how brands can improve the performance of their spend on Walmart Sponsored Products.Watch the Session HereResearch heading into the sessionStratably’s research in advance of the session indicated a net 35% of brands are planning to increase the percentage of their sales […]

1P Implications from Amazon’s FBA CMS Initiative

Article in Briefings

January 23, 20233 minute read Amazon’s new FBA Capacity Management System (let’s call it FBA CMS!) was all over the ecosystem news last week. But what hasn’t been covered is what it tells us about capabilities and why it’s relevant for 1P brands. eCommerce leaders should read on to understand FBA CMS, why it isn’t that creative, the […]

FBA CMS Impact on 1P, December retail sales, ROAS compares + more

Article in Research

Topics Covered: January 23, 20231P implications of Amazon’s new FBA capacity initiativeOne-third of brands not using Amazon for full funnelRetail sales accelerate in Dec., especially onlineRetail media ROAS positive in 4QSocial contagion and layoffsAMC expands ad signalsPerformance vs. brandAmazon’s new FBA capacity initiative has 1P implicationsAmazon’s new FBA Capacity Management System (let’s call it FBA […]

One-Third of Brands Aren’t Using a Full Funnel Approach with Amazon Advertising

Article in Briefings

January 18, 20232 minute read All of us know Amazon is a great site to convert shoppers that are in-market searching for goods. This is the power of paid search on Amazon. However, we also know consumers use Amazon at different points in their shopping journey, and Amazon’s ad options stretch across the funnel.Large advertisers are already spending […]

How are brands adjusting their Amazon ad plans in ’23?

Article in Briefings

January 16, 20225 minute read eCommerce leaders face an increasingly complex decision set with Amazon Advertising in 2023. While Amazon continues to offer unprecedented scale, measurement, audience quality and inventory options compared to peers, its growth is slowing, ordering pattern volatility has increased, and there is more competition from other retail media options. This complexity is layered on […]

Amazon Ads, AI Impact, Social Commerce Dead & More

Article in Research

Topics Covered: January 16, 2023Brands spending more ad budgets with AmazonBrands accelerating growth on AmazonGenerative AI on retailCase Study: How 3P sellers get exclusive productInstagram kills shopping tabTwitch ad innovationNo boundaries in eGroceryHow are brands adjusting their Amazon ad plans in ’23?eCommerce leaders face an increasingly complex decision set with Amazon Advertising in 2023. While Amazon […]

Despite slower growth ahead, Amazon’s outperformance persists in ‘23

Article in Briefings

January 9, 20225 minute read Amazon has historically been a growth machine, compounding its sales at an astonishing 24% each year over the last decade. 2023 is shaping up to be different. eCommerce leaders face the prospect of much slower growth in the year ahead driven by a combination of reduced consumer demand across retail, greater competition, and […]

Brand thoughts on Amazon in 4Q + Upper Funnel Importance & eGrocery

Article in Research

Topics Covered: January 9, 2023Diving a layer deeper into Amazon’s growthFeeling behind? Top vs. Bottom of FunneleGrocery UpdatesA Layer Deeper: Analyzing Amazon’s projected growth in 4Q & 2023Amazon has historically been a growth machine, compounding its sales at an astonishing 24% each year over the last decade. 2023 is shaping up to be different. eCommerce leaders face the […]