Category: Research

Key Takeaways for Brands Following Target’s 4Q Results & Investor Update

Article in Briefings

February 28, 2023 Target ($109B in annual sales) reported its fourth quarter results this morning along with hosting an investor day. Management reiterated its long-term strategy, while highlighting some near-term positives and acknowledging the uncertainty around predicting consumer demand in ‘23. Both comps (0.7%) and operating margins (3.7%) in 4Q came in ahead of conservative expectations. In addition, […]

Key Takeaways from CAGNY 2023

Article in Briefings

February 27, 2023 The annual CAGNY conference took place last week in Florida providing participating leadership teams across the largest CPG companies the opportunity to talk about their corporate strategy, changes underway in their organizations, and long-term growth and profitability goals. We reviewed the presentations and commentary to uncover common themes across organizations. Read on for our key […]

CAGNY Themes + Updates on Walmart, Target, & Home Depot

Article in Research

Topics Covered: February 27, 2023CPG digital themes from CAGNYWalmart 4Q analysisTarget invests $100mm in sort centersHome Depot predicts flat consumer demand in ‘23A new retail media option for CPGFTC won’t challenge Amazon’s x One MedicalDigital Takes Center Stage at CAGNY 2023The annual CAGNY conference took place last week in Florida providing participating leadership teams across […]

How to Use Media Data to Measure Digital Shelf Effectiveness – Recap

Article in Research

February 23, 2023 Stratably hosted Amanda Wolff from OneSpace, an Ascential Company, to walk through the modern approach towards measuring digital shelf effectiveness. Watch the session hereNearly half of brands are hiring staff dedicated to PDP contentPDP content is a fluid aspect of doing business with retailers. New components to PDP pages along with the growing importance […]

What Brands Can Expect Following Walmart’s 4Q Results

Article in Briefings

February 21, 2023 Walmart ($611B in annual sales) reported its fourth quarter results this morning, emphasizing once again its strength in the grocery category along with a focus on digital initiatives. The company’s guidance for FY24 was more muted, with sales projected to grow just 2-2.5% in the U.S. (vs. 6.9% in FY23). Management indicated it was […]

Retail Media is Not a Math Problem

Article in Building Blocks

February 20, 2023 Brands think retail media is simply a math problem. Something that can be solved and optimized with the right metric or software or agency. After all, it’s performance marketing. It’s measurable. It’s closed loop. It’s calculable. But people aren’t math problems.Retail media creates people problems. It blurs roles and responsibilities, creating fear, uncertainty and an underlying fight […]

Insights on eCommerce, Consumer, Amazon and ATT from Shopify’s 4Q22 Results

Article in Briefings

February 16, 2023 Shopify will power more than $200B in gross merchandise volume on its site this year, making it the largest and most direct read we have on the health of the direct-to-consumer market.We analyzed its 4Q22 results from last night to see what we could learn about…eCommerce healthConsumer demand and outlookShopify’s response to Buy […]