April 25, 2023 Stratably hosted Lauren Livak from The Digital Shelf Institute to dive into different PDP content strategies for consumer brands struggling to maintain their portfolio of SKUs across many retail customers. Watch The Recording Here Challenges are multi-faceted when it comes to PDP content Large consumer brands must manage broad portfolios […]
April 24, 2023 We’ve organized our 2023 retail media research along with the highlights of what we saved offline into one, easy to digest thematic-based email. It will get you up to speed quickly and will be particularly useful for those building a deck or other reports on retail media. The format […]
April 19, 2023 Stratably hosted Skye Frontier from Incremental to dive into the challenge of retail media measurement, including common pitfalls. Watch The Recording Here12 reasons why retail media measurement is challengingIf your organization struggles to measure retail media performance with conviction, you’re not alone. It is incredibly difficult to do this well because of many factors, […]
April 18, 2023 The Commerce Department released its monthly sales figure highlighting decelerating retail sales growth in total and accelerating online sales (what it calls non-store retailers). We’ve been following these macro datapoints closely to understand how consumer demand is trending amidst persistent but decelerating inflation, along with other economic volatility like layoffs […]
April 10, 2023 Walmart hosted its annual investor meeting last week, crystalizing the importance eCommerce plays in its future growth AND profitability strategy. This slide captures what Walmart’s done over the last three years (red emphasis ours). You would have been laughed (thrown?) out of the room if you told the average CPG CEO that 18 of 25 […]
Topics Covered: April 10, 2023Walmart lays out its digital visionNew product innovation downIncreasing dwell timeEarly days with Buy with PrimeLosing money on sponsored productsChatGPT incorporated into shoppingWalmart is becoming a faster growth retailer because of eCommerceWalmart hosted its annual investor meeting last week, crystalizing the importance eCommerce plays in its future growth AND profitability strategy. This […]
April 5, 2023 Stratably hosted Kiri Masters & Julie Spear from Acadia to dive into the Amazon Factory Brand phenomenon and how incumbent brands can better compete with these unique rivals. Watch The Recording HereCompetition is different on Amazon (and increasingly Walmart)Stratably’s pre-event benchmarking revealed just how unique competing online can be. Nearly half of registrants describe their […]
April 3, 2023 Search “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or even Amazon Basics. Instead, you’ll see Voova, Kroser, PACEARM, YXKIKI, Arae, Dachee, KPL, Mosiso, LOVEVOOK. Each of these are on the first page of Amazon’s search results even though you’d never find them inside a store […]