Category: Research

Brands are Losing Messaging Control to Amazon’s On-PDP AI

Article in Briefings

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What Brands Are Actually Doing with Alexa for Shopping

Article in Briefings

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Amazon Data Is Still an Untapped Competitive Edge for Brands

Article in Benchmarks

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What eCommerce Practitioners Told Us About Walmart.com

Article in Briefings

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Amazon DSP: What Brands are Actually Doing

Article in Benchmarks

TL;DR: Despite industry narratives around full-funnel activation, AI-driven optimization, and advanced measurement, most brands still run relatively immature Amazon DSP programs. Our research suggests optimization cadence is infrequent, AMC adoption remains shallow, and AI experimentation has yet to consistently prove value. We dive deep in our report to examine why and explore where competitive edge […]

How Brands Balance Profitability and Growth During Amazon Launches

Article in Benchmarks

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Product Launch Discipline Remains a Major Weakness for Brands on Amazon

Article in Benchmarks

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Walmart Calendar 1Q26 Results: Key Takeaways for Consumer Brands

Article in Forecasts

TL;DR: Walmart delivered another strong quarter despite mounting macro pressure, with eCommerce once again driving 100% of incremental growth. Advertising, marketplace, fulfillment, and membership continue scaling rapidly, all with clear implications for consumer brands across pricing, assortment, media, content, and brand control decisions. 8 minute read Walmart delivered another strong quarter, accelerating growth and continuing […]