December 1, 20222 minute read In part four of Stratably’s Amazon analytical tool benchmark, we explore Amazon Stream. As a reminder,, Stream is “a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real time, through the Amazon Ads API.” Stream sheds light on how the value of an ad […]
November 30, 20222 minute read In part three of Stratably’s Amazon analytical tool benchmark, we explore Amazon Attribution (Attribution). As a reminder, Attribution is “an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon.” Since consumers are exposed to ads across many different mediums, brands can use Attribution to […]
November 29, 20222 minute read In part two of Stratably’s Amazon analytical tool benchmark, we explore Amazon Marketing Cloud (AMC). As a reminder, AMC is “a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.” Put most simply, AMC provides […]
November 28, 20225 minute read Stratably surveyed 40 consumer brands on their usage of Amazon’s analytical tools including Amazon Marketing Cloud, Amazon Attribution, and Amazon Stream. This is an important study because many brands are unfamiliar with these tools resulting in low adoption. This low adoption is resulting in a competitive edge opportunity that rarely exists on […]
Topics Covered: November 28, 2022Amazon analytical tool adoptionDeclining growth, same spend?eCommerce teams moving in right directionBest Buy insights on holidayDollar Tree growing in tough macroGopuff iterationsBenchmark Research on Amazon Analytical ToolsStratably surveyed 40 consumer brands on their usage of Amazon’s analytical tools including Amazon Marketing Cloud, Amazon Attribution, and Amazon Stream. This is an important study […]
November 23, 20222 minute read We all know Amazon’s 1P segment is slowing.Pre-pandemic, this segment delivered compound growth of 14.2%Over the next three years, investors forecast this growth to drop to 8.1%While this growth is faster than many omni-channel peers, the outperformance gap is shrinking.
Topics Covered: November 14, 2022Walmart results coming this weekSprouts’ digital sales outpacing management expectationsTikTok cuts ad forecast by $2B (wow, Amazon)Programmatic & CTV spend resilientAmazon cost-cuttingPreparing for Walmart’s 3Q ResultsWalmart is set to report its third-quarter results tomorrow. For those that pay close attention to the results, here’s what Stratably is thinking about before the call. WHAT’S […]
November 10, 20222 minute read It’s tough out there for Amazon Aggregators…LayoffsLawsuitsValuation cuts Pessimism has taken over….you might hear things like the model is “unworkable”, “stupid”, “dead”. But maybe not. Roll up models (i.e. “aggregators”) exist all over.Car washesPhysician officesEven cemeteries! It’s a common way PE firms go about their business. Another example – big CPG companies that are a combination […]