Article
in Briefings
TL;DR: Successfully launching a product means winning across inter-linked elements at once: keywords, personalized results, Alexa and Sparky, off-retailer agents, and paid media. Amanda Wolff of ProductWind shared the importance of understanding where a product fits in its category, writing for shoppers and AI simultaneously, using creators in efficient ways, and timing advertising onsite and […]
Article
in Benchmarks
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Article
in Research
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
Article
in Benchmarks
TL;DR: We estimate sales grew 8.9-9.5% year-over-year, inline with Amazon’s underlying growth rate heading in. No demand surprises, no meaningful share leakage to competing events, and another quarter of CPG outrunning the company average. Of course, results varied by individual company based on the degree of their promotional breadth and depth, and how they leveraged […]
Article
in Briefings
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
Article
in Briefings
TL;DR: Even the best Amazon PDPs are leaving conversion on the table somewhere, whether in how they order the product story, how clearly they name their audience, or whether their images and video are built for mobile. Winning the page is a system rather than a single fix, and as Alexa makes discovery less predictable, […]
Article
in Briefings
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
Article
in Briefings
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]