April 19, 2023 Stratably hosted Skye Frontier from Incremental to dive into the challenge of retail media measurement, including common pitfalls. Watch The Recording Here12 reasons why retail media measurement is challengingIf your organization struggles to measure retail media performance with conviction, you’re not alone. It is incredibly difficult to do this well because of many factors, […]
April 18, 2023 The Commerce Department released its monthly sales figure highlighting decelerating retail sales growth in total and accelerating online sales (what it calls non-store retailers). We’ve been following these macro datapoints closely to understand how consumer demand is trending amidst persistent but decelerating inflation, along with other economic volatility like layoffs […]
Topics Covered: April 10, 2023Walmart lays out its digital visionNew product innovation downIncreasing dwell timeEarly days with Buy with PrimeLosing money on sponsored productsChatGPT incorporated into shoppingWalmart is becoming a faster growth retailer because of eCommerceWalmart hosted its annual investor meeting last week, crystalizing the importance eCommerce plays in its future growth AND profitability strategy. This […]
April 5, 2023 Stratably hosted Kiri Masters & Julie Spear from Acadia to dive into the Amazon Factory Brand phenomenon and how incumbent brands can better compete with these unique rivals. Watch The Recording HereCompetition is different on Amazon (and increasingly Walmart)Stratably’s pre-event benchmarking revealed just how unique competing online can be. Nearly half of registrants describe their […]
April 3, 2023 Search “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or even Amazon Basics. Instead, you’ll see Voova, Kroser, PACEARM, YXKIKI, Arae, Dachee, KPL, Mosiso, LOVEVOOK. Each of these are on the first page of Amazon’s search results even though you’d never find them inside a store […]
Topics Covered: April 3, 2023Factory brands on AmazonAmazon outperforms in 1QValue of ratings and reviews changingChatGPT plugins change discovery and buyingMetaverse pullbackOriginal social commerce meaning Kroger slowing Ocado strategyFactory Brands on Amazon: Junk, Good Enough, or Can’t TellSearch “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or […]
March 29, 2023 Stratably hosted John Shea from Momentum Commerce to explain the concept of “Durable Dominance” and what actions brands can take to not only win, but maintain, best seller rankings across their products. Watch The Recording HereIt’s not getting any easier on AmazonAmazon’s double the size it was pre-pandemic and despite the layoffs and click-bait […]
March 28, 2023 You’ve heard about Amazon’s second round of layoffs, but what’s underlying this and what does it mean for your business? We dove in to illustrate the dual challenges Amazon is confronting in terms of growth and profitability compared to pre-pandemic, arming you with necessary context to understand “the why” behind these cuts and what […]