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TL;DR: Despite tariff uncertainties, most brands plan to maintain or expand promotions for Prime Day 2025, reflecting continued consumer appetite for deals. 2 minute read In our latest benchmarking survey of 115 industry professionals across consumer brands, we assessed promotional strategies for Amazon Prime Day 2025, now extended from two to four days. Amazon’s extended […]
TL;DR: Most Amazon PDPs meet basic requirements but fall short of compelling execution. This analysis of five best-in-class PDPs from Revlon, Dude Wipes, Huggies, Carbe Diem! and Finish reveals what differentiates high-performing pages, including structured storytelling, mobile-first design, basket-building content, and AI optimization. Log in for access to the replay and presentation slides 2 minute […]
TL;DR: Most brands are maintaining or slightly cutting their Amazon ad budgets in response to tariffs, the latter of which are more likely to have reduced their sales forecasts for the year. 2 minute read We benchmarked 142 individuals across consumer brands and agencies in June to understand precisely how they’re adjusting their Amazon strategy […]
TL;DR: Brands report mixed inventory experiences on Amazon due to tariffs, with significant correlation between inventory shifts and forecast adjustments. 1 minute read We benchmarked 115 individuals across consumer brands in June to understand what’s happening to their Amazon inventory levels compared to a year ago. The inventory picture has become volatile with Amazon (like […]
TL;DR: Most brands are cautiously maintaining or slightly lowering their Amazon sales forecasts in response to tariffs, balancing risk with resilience. 1 minute read We benchmarked 142 individuals across consumer brands and agencies in June to understand precisely how they’re adjusting their Amazon strategy and planning in response to tariffs. Rather than speculating, this data […]
TL;DR: Apply Stratably’s Rufus-related benchmarking to your business through a structured workshop process with key internal stakeholders. Once complete, your team will have actionable insights into Rufus optimization strategies, tangible test results, and a clear path for continued learning and future optimization. 4 minute read All this week we’ve explored the degree to which brands […]
TL;DR: Brands often dilute their Amazon growth potential by spreading resources too thin. Effective assortment prioritization using data-driven tiering and clear execution standards can significantly boost profitable growth. Log in for access to the replay and presentation slides 2 minute read Consumer brands struggle to maximize Amazon performance due to misplaced resources and overly broad […]