Article
in Research
Topics Covered: December 12, 2022Testing eCommerce knowledge with ChatGPTHundreds of aisles, not an infinite shelfImproving PDPsAd forecast cutAmazon short form videoAmazon measurement initiativesAmazon tech expands in groceryTesting eCommerce Knowledge with ChatGPTThere’s been an explosion in interest around Generative AI with the release of ChatGPT. Headlines are stating it will replace Google Search, while others are quick to […]
Article
in Building Blocks
December 7, 20222 minute read You may have heard the term “infinite shelf”, which is meant to describe the unlimited number of items Amazon (and increasingly Walmart) sell. Searching for “ice cream scoop” returns 1,000+ options on Amazon compared to the 14 results at the local Target store. But “infinite shelf” misleads digital practitioners.99% of the 1,000+ options […]
Article
in Research
Topics Covered: December 5, 2022Retail Media Doesn’t Fit Neatly into Trade SpendKroger 3Q analysisDemographic differencesIncentivized reviewsData for data’s sakesBJ’s Media Edge launchesRetail Media Doesn’t Fit Neatly Into Trade SpendRetail media has a branding problem. It should drop “retail” from the name, leaving just media. This would help marketers evaluate the opportunity from a neutral starting place, rather […]
Article
in Benchmarks
December 2, 20222 minute read To wrap up the benchmark series on Amazon Analytical tools, we also asked respondents to shed light on their retail analytics teams today and planned hiring in the future. Analytics has been a top focus for eCommerce teams for the last several years. However, the total number of dedicated analytics staff is […]
Article
in Benchmarks
December 1, 20222 minute read In part four of Stratably’s Amazon analytical tool benchmark, we explore Amazon Stream. As a reminder,, Stream is “a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real time, through the Amazon Ads API.” Stream sheds light on how the value of an ad […]
Article
in Benchmarks
November 30, 20222 minute read In part three of Stratably’s Amazon analytical tool benchmark, we explore Amazon Attribution (Attribution). As a reminder, Attribution is “an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon.” Since consumers are exposed to ads across many different mediums, brands can use Attribution to […]
Article
in Benchmarks
November 29, 20222 minute read In part two of Stratably’s Amazon analytical tool benchmark, we explore Amazon Marketing Cloud (AMC). As a reminder, AMC is “a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.” Put most simply, AMC provides […]
Article
in Benchmarks
November 28, 20225 minute read Stratably surveyed 40 consumer brands on their usage of Amazon’s analytical tools including Amazon Marketing Cloud, Amazon Attribution, and Amazon Stream. This is an important study because many brands are unfamiliar with these tools resulting in low adoption. This low adoption is resulting in a competitive edge opportunity that rarely exists on […]
