Tag: Amazon

Takeaways from our Live Session on Retail Media Incrementality

Article in Research

October 18, 2023   Stratably hosted Skye Frontier from Incremental to share three counterintuitive lessons from his research on retail media incrementality. Key topics: Why retail media is challenging to measure Different approaches to retail media measurement Counterintuitive findings Ad-attributed sales are uncorrelated with incremental sales Branded keywords drive incremental sales for brands/products with low […]

Takeaways from our Live Session on Amazon Competitive Analyses

Article in Research

September 27, 2023   Stratably hosted Kelsey Scarzello from Momentum Commerce to share why competitive analysis is important on Amazon and how it differs from what brands might be accustomed to in-store. Key topics: The importance of competitive analyses on Amazon Unique aspects inherent to Amazon Where to focus Case studies   Watch The Recording […]