June 17, 2024 2 minute read Log in to download the full report linked at the bottom Consumer brands built around brick & mortar (B&M) have found launching products on Amazon to be very challenging because: Amazon orders small initial qualities Amazon does not take responsibility for driving traffic to new items Brands must jumpstart […]
June 10, 2024 3 minute read We shared benchmarking earlier this year suggesting paid search (and specifically, Sponsored Products) accounts for the majority of brands’ retail media spend. For instance, the growth in Amazon’s advertising business is driven primarily by Sponsored Products, despite it being the most mature ad type. Newer developments like Streaming TV […]
June 6, 2024 3 minute read It’s easy to put more money into retail media. Brands are doing it hand over fist. As a percentage of their sales, our benchmarking suggests: 74% of brands are increasing their retail media budgets this year1 Amazon budgets are growing 50-100 basis points annually 33% are increasing their Walmart […]
May 20, 2024 1 minute read Amazon annual vendor negotiations (AVNs) are a good thing. What are you talking about??? Let’s get into it. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live […]
May 15, 2024 Brands are relying on new product innovation to support their growth plans, and Amazon is becoming an increasingly important platform for launching products. In fact, over 1-in-4 brands are now launching their new products on Amazon first before expanding to other accounts. Yet, over 1-in-3 don’t have a great strategy or process […]
May 13, 2024 Our Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. It’s driven by Stratably’s proprietary benchmarking and qualitative research with leading brands and the top solution providers in the digital space. It’s designed to cut through industry […]
May 6, 2024 5 minute read It’s time to gear up for this year’s summer Prime Day, expected to take place in early- to mid-July. For many brands, the event is critical to hitting its full-year growth goals, and success is reliant on several factors: Will we strike the right mix of promotional breadth and […]
May 1, 2024 Stratably went live today to delve deep into Amazon’s 4th Quarter 2023 earnings report, helping retail leaders understand the implications for Amazon, the broader retail market, and the eCommerce industry as a whole. This session complemented our written recap published yesterday evening after Amazon reported its results. Amazon continues to meaningfully outperform […]