February 9, 2024 Annual Vendor Negotiations (AVNs) are a critical part of the Amazon business for 1P consumer brands, as they have important financial implications and set the stage for the year ahead. One component of Stratably’s 5-Step Framework for Navigating AVNs is to understand your business metrics and performance, ideally in the broader context […]
February 8, 2024 Stratably teamed up with Martin Heubel of Consulterce to present the findings of our 2024 Amazon Profitability & AVN Benchmark. Key Topics: How Amazon’s profitability trends are impacting brands Amazon’s growth trajectory relative to other retail accounts Benchmarking data and expert advice for navigating Amazon’s cost price decrease requests and brands’ price […]
February 6, 2024 In part 1 of our AVN series yesterday, we learned that Amazon tends to be more profitable than conventional wisdom suggests. Putting price increases through has been an important lever to make that happen over the last several years. For instance, of the 32% of brands that grew their Amazon margins over […]
February 5, 2024 We all know how the economics work on Amazon: “You can’t make money shipping products on Amazon” “They’ll just keep asking for more money every year” “It’s a drain on our resources” “Amazon is a money pit” … Right? These narratives get especially loud during AVN season when Amazon typically is asking […]
Stratably went live today to delve deep into Amazon’s 4th Quarter 2023 earnings report, helping retail leaders understand the implications for Amazon, the broader retail market, and the eCommerce industry as a whole. This session complemented our written recap (linked below) published yesterday evening after Amazon reported its results. Key topics from the session: How […]
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This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]
January 10, 2024 Stratably’s Amazon Competitive Edge Diagram maps out a variety of levers, program, and options brands have to grow their business on Amazon. By breaking these levers down by adoption (x axis) and impact (y axis), you can see which ones are: Table stakes, like Sponsored Products (top-right quadrant, high […]