Author: Russ Dieringer

Where eTailers Rank vs. the Market

Article in Forecasts

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Walmart Margin, Connect, and Luminate Asks are Challenging Brands’ P&Ls

Article in Briefings

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Advanced Amazon Marketing Cloud Usage Remains a Rarity

Article in Benchmarks

April 1, 2024 2 minute read The purpose of writing “Amazon Marketing Cloud (everything I’ve learned so far)” in April 2022 was to alert brands and agencies that Amazon Marketing Cloud was a new, under-adopted, powerful tool that they could use as a competitive edge against their competition. Few had heard of it and even […]

Amazon Monthly Pulse Benchmark: March 2024

Article in Benchmarks

March 27, 2024 2 minute read We consistently benchmark the brand community to understand how their Amazon business is performing relative to expectations. The latest results include insights into sales and advertising performance, along with promotional intensity. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the […]

Digital Themes from CAGNY 2024

Article in Briefings

March 11, 2024 Is eCommerce front and center when consumer brands present their strategy? We were able to test that hypothesis when thirty brands presented at the CAGNY conference, a long-running industry event primarily designed for investors to assess the short- and long-term strategies of some the largest companies in the industry. The event is […]

The Limits of MMM Applicability to Retail Media

Article in Research

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Takeaways from our Live Session on Walmart Luminate and Connect

Article in Research

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Takeaways from our Live Session Reviewing Amazon’s Buy with Prime Program

Article in Research

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]