Author: Russ Dieringer

What Retail Media Leaders Do Differently – Webinar Recap

Article in Research

TL;DR: Stratably and The Digital Shelf Institute reveal the top insights and action items from their benchmark study on how brands do retail media. 2 minute read Retail media is rapidly transforming how consumer brands engage with consumers and retailers, with nearly half of brands reporting retail media is a top priority within their overall marketing […]

How (Leading) Brands ”Do” Retail Media

Article in Benchmarks

A benchmark analysis of 92 large-to-mid-sized consumer brands, uncovering what separates Leaders from Laggards TL;DR: Retail media leaders outperform their peers by investing in larger, dedicated teams, fostering cross-department collaboration, centralizing leadership, activating more networks strategically, and adopting advanced KPIs that balance short-term sales with long-term growth. 1 minute read Retail media has become a […]

Amazon 4Q24 Recap: Key Takeaways for Consumer Brands

Article in Briefings

TL;DR: Amazon’s unit growth, promotional intensity, and advertising gains fueled its outperformance of the broader retail market in 4Q, while fulfillment and cost efficiencies are poised to drive sustained growth and profitability improvements in 2025. 3 minute read Amazon remains the fastest-growing platform at-scale for brands, outperforming the broader retail market by 3.6x in the […]

1P Data-Collaboration, AMC, and Streaming – Interview Recap

Article in Interviews

TL;DR: Gigi’s and Stackline’s new partnership highlights the potential of joining first-party datasets with Amazon’s rich data via Amazon Marketing Cloud. 3 minute read First-party data collaboration, streaming TV advertising, multi-retailer measurement, and Amazon Marketing Cloud (AMC) are just a few of the areas where brands are exploring opportunities to outpace their peers. Yet, for […]

Launching Products on Amazon – Webinar Recap

Article in Research

TL;DR: Launching products on Amazon requires pulling several levers at the same time, including inventory, product content, and advertising, among others, while simultaneously working across the organization to get a product set up for success. 2 minute read Below is a summary of the key points from our Launching Products on Amazon webinar, starting with […]

The Retail Media Wake Up Call

Article in Benchmarks

10 minute read (it’s worth it!) TL;DR: Most retailers ‘operate’ retail media networks devoid of robust spend and the related profits that come with it. As a result, these retailers can’t sustainably offer eCommerce at the very same time consumers are increasingly shopping online. Making money as a retailer is tough. Doing so in eCommerce […]

Adoption and Prioritization of Amazon Exclusives

Article in Benchmarks

TL;DR: 43% of brands currently offer some degree of exclusive selection to Amazon, and 69% plan to at least test exclusives in 2025, if not make this tactic a top priority. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market […]

CPG Plans for Low ASP on Amazon in 2025

Article in Briefings

TL;DR: Two-thirds of brands are testing, if not prioritizing, launching low ASP items next year, placing it in the middle of other assortment-related initiatives they intend to pursue in ’25. 2 minute read Summary Amazon is pushing brands for low ASP assortment Two-thirds are at least testing, if not prioritizing, launching low ASP next year […]