TL;DR: Kroger is evolving into a complicated retail partner. Its business is rapidly shifting towards eCommerce, now profitable for the first time and accounting for effectively all of its growth in recent quarters. Its new CEO is demanding every SKU earn its place on the shelf. And the rise of its private label items makes […]
TL;DR: Even the best Amazon PDPs are leaving conversion on the table somewhere, whether in how they order the product story, how clearly they name their audience, or whether their images and video are built for mobile. Winning the page is a system rather than a single fix, and as Alexa makes discovery less predictable, […]
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This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Despite industry narratives around full-funnel activation, AI-driven optimization, and advanced measurement, most brands still run relatively immature Amazon DSP programs. Our research suggests optimization cadence is infrequent, AMC adoption remains shallow, and AI experimentation has yet to consistently prove value. We dive deep in our report to examine why and explore where competitive edge […]
TL;DR: Target’s 1Q26 results offer the most encouraging signal brands have seen in years: traffic up across the board, the “Busy Families” strategy gaining early traction, and a two-point raise to full-year guidance. But the real test arrives in Q2 as tougher comps land and the tax refund tailwind fades. Brands should update forecasts conservatively, […]
TL;DR: Every brand should be testing and learning around agentic commerce. Shopper adoption is real and accelerating, measurement tools are advancing, and the foundation work (content, structured data, reviews) is concrete enough to start. But the channel is still small, measurement methodologies are early, and the line from activation to sales, share, or profit remains […]