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TL;DR: Despite industry narratives around full-funnel activation, AI-driven optimization, and advanced measurement, most brands still run relatively immature Amazon DSP programs. Our research suggests optimization cadence is infrequent, AMC adoption remains shallow, and AI experimentation has yet to consistently prove value. We dive deep in our report to examine why and explore where competitive edge […]
TL;DR: Target’s 1Q26 results offer the most encouraging signal brands have seen in years: traffic up across the board, the “Busy Families” strategy gaining early traction, and a two-point raise to full-year guidance. But the real test arrives in Q2 as tougher comps land and the tax refund tailwind fades. Brands should update forecasts conservatively, […]
TL;DR: Every brand should be testing and learning around agentic commerce. Shopper adoption is real and accelerating, measurement tools are advancing, and the foundation work (content, structured data, reviews) is concrete enough to start. But the channel is still small, measurement methodologies are early, and the line from activation to sales, share, or profit remains […]
TL;DR: AI is changing Amazon DSP management by enabling continuous optimization workflows that were previously too manual to execute consistently, effectively raising the standard for what advertisers should expect from agencies and internal teams. As a result, advertisers should increasingly evaluate DSP management not just on outcomes like ROAS, but on whether campaigns are being […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Amazon product launches often fail from inadequate planning and poor cross-functional orchestration, with teams across brand, supply chain, media, and finance operating on different timelines and assumptions. The brands that win the first 90 days treat launches as cross-functional projects with a 12-week pre-launch runway, disciplined execution during launch, and a structured evaluation at […]