Author: Russ Dieringer

Brands Are Shifting Promos and Ad Spend to Higher Margin Items

Article in Benchmarks

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How Amazon’s Growth in ’25 Compares to Pre-Pandemic Levels

Article in Forecasts

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How to Manage “Mandatory” Trade Terms in Amazon AVNs

Article in Benchmarks

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Retail Media Leaders Invest More in Test & Learn

Article in Benchmarks

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Cutting Amazon Ad Spend? You’re in the Minority

Article in Benchmarks

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The Second Order Effect of Cutting Amazon Ad Spend

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How to Catch Amazon Suppressions, CRaP Flags, and Buyability Issues

Article in Briefings

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Ad Spend in AVNs: Does it Count or Not?

Article in Benchmarks

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