Category: Interviews

CPG Case Study: Newly Created Role Aims to Drive Unified Marketing Strategy (Interview with Adam Fish)

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Building A Modern Media ApproachMost CPG companies are organized around a linear path to purchase.In this model, there are clearly defined segments of a shopper’s journey, moving from awareness to consideration to purchase and post-purchase.Brand teams focus on awareness, shopper teams focus on the lower funnel, and then eCommerce teams do, well, a little bit […]

Stratably Interviews Todd Hassenfelt, eCommerce Director at Colgate-Palmolive

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March 22, 20223 minute readHow CPG Organizations are Evolving with Digital In the latest Stratably Discussions session, I talk with Todd Hassenfelt, eCommerce Director, Growth Strategy and Planning at Colgate-Palmolive. Todd and I discuss how digital mediums have fundamentally altered the consumer’s path to purchase, upending how consumer brands have traditionally organized and how they evaluate marketing […]

Assessing the Digital Opportunity with Walmart

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March 17, 20222 minute read Russ Dieringer of Stratably joined Kiri Masters of Bobsled Marketing on her eCommerce Braintrust podcast to discuss Walmart.com in a two part series. Consumer brands are rooting for Walmart to succeed as it offers a way to diversify their digital sales from Amazon at a scale few peers are able to offer. […]

Stratably Interviews Patrick Miller on Amazon Advertising

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February 16, 20222 minute readLet’s Talk Amazon AdvertisingStratably Discussions is the forum for powerful interviews of digital commerce practioners, visionaries and experts across a range of eCommerce topics.   In this first interview of the series, Patrick Miller, Co-President of Digital Commerce at Ascential, shares his thoughts on the current state of Amazon advertising, key initiatives for […]