Category: Interviews

Fostering Creator-Driven Demand on Amazon

Article in Interviews

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Podcast: Cutting Through the Noise on Agentic Commerce

Article in Interviews

TL;DR: Stratablyโ€™s Russ Dieringer joins the Unpacking the Digital Shelf podcast to provide a data-backed view on agentic commerce, highlighting limited sales impact currently, trust gaps among consumers, and the practical steps brands should prioritize now. 1 minute read Agentic commerce has quickly become one of the most dynamic topics in digital. Stratablyโ€™s Founder, Russ […]

Podcast: What Brands Are Prioritizing on Amazon PDPs

Article in Benchmarks

TL;DR: In this 25-minute Commerce Collective podcast, Stratablyโ€™s Russ Dieringer breaks down survey results from 229 brands and agencies on their investments in advanced PDP content, such as videos and Premium A+ content, along with how brands are (or arenโ€™t) evolving their PDPs in response to Amazonโ€™s Rufus. 1 minute read Every brand knows product […]

1P Data-Collaboration, AMC, and Streaming โ€“ Interview Recap

Article in Interviews

TL;DR: Gigiโ€™s and Stacklineโ€™s new partnership highlights the potential of joining first-party datasets with Amazonโ€™s rich data via Amazon Marketing Cloud. 3 minute read First-party data collaboration, streaming TV advertising, multi-retailer measurement, and Amazon Marketing Cloud (AMC) are just a few of the areas where brands are exploring opportunities to outpace their peers. Yet, for […]

Interview: Andrew Hamada of Reason Automation on Amazon Data

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Linking Video to Commerce with Ajay Bam of Vyrill

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Interview with Kiri Masters on a New Model for Allocating Retail Media Budgets

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CPG Case Study: Newly Created Role Aims to Drive Unified Marketing Strategy (Interview with Adam Fish)

Article in Interviews

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]