October 24, 20227 minute read If the last three years have been all about the rise of retail media, the next three are going to be about measurement. Amazon, in particular, is advancing data and analytics tools for consumer brands at a rapid pace, driving us closer to real time business management, a key theme in Stratably’s […]
July 25, 20227 minute read TL;DRVideo is mostly siloed from commerce today and, as a result, under-leveragedScale is a core challenge as brands struggle to identify useful UGC content across multiple platforms Personalized, easily usable video that is integrated into commerce is the futureYouTube/Shopify partnership helps reach that future by shortening the journey from discovery to […]
June 2, 20223 minute readAllocating Retail Media Budgets There has been an explosion in the number of retail media networks that brands can, or in some cases must, advertise on. While excellence on Amazon Advertising was sufficient in the past, brands now need to be proficient on Walmart Connect, Target Roundel, Kroger Precision Media, Lowe’s One Roof […]
Building A Modern Media ApproachMost CPG companies are organized around a linear path to purchase.In this model, there are clearly defined segments of a shopper’s journey, moving from awareness to consideration to purchase and post-purchase.Brand teams focus on awareness, shopper teams focus on the lower funnel, and then eCommerce teams do, well, a little bit […]
March 22, 20223 minute readHow CPG Organizations are Evolving with Digital In the latest Stratably Discussions session, I talk with Todd Hassenfelt, eCommerce Director, Growth Strategy and Planning at Colgate-Palmolive. Todd and I discuss how digital mediums have fundamentally altered the consumer’s path to purchase, upending how consumer brands have traditionally organized and how they evaluate marketing […]
March 17, 20222 minute read Russ Dieringer of Stratably joined Kiri Masters of Bobsled Marketing on her eCommerce Braintrust podcast to discuss Walmart.com in a two part series. Consumer brands are rooting for Walmart to succeed as it offers a way to diversify their digital sales from Amazon at a scale few peers are able to offer. […]
February 16, 20222 minute readLet’s Talk Amazon AdvertisingStratably Discussions is the forum for powerful interviews of digital commerce practioners, visionaries and experts across a range of eCommerce topics. In this first interview of the series, Patrick Miller, Co-President of Digital Commerce at Ascential, shares his thoughts on the current state of Amazon advertising, key initiatives for […]