May 30, 2023 The following analysis compares the performance of Amazon, Walmart, and Target to each other and the overall market, provides a forecast for the balance of ‘23, and illustrates how eCommerce is contributing to overall growth. We created the Stratably Index to combine the results of these three retailers in order […]
May 17, 2023 Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences. Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]
May 15, 2023 Pinterest recently announced a partnership with Amazon Advertising whereby Amazon will be able to offer ads from its vast advertiser pool directly on Pinterest. CEO Bill Ready explained the rationale – “Pinterest was really solving digital window shopping but the actionability was low. So, it’s sort of like Pinterest digital […]
May 9, 2023 Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings. Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]
May 2, 2023 Long time Stratably readers know we see developing sophisticated measurement capabilities as key to having a competitive edge on Amazon, and retail media more broadly (see here / here / here / here / here / here /here). Pinterest has a clean room offering powered by LiveRamp and it made […]
April 27, 2023 Over the last 6 months, Amazon has instituted layoffs across the organization totaling 27,000+ staff, shuttered non-strategic businesses, paused expansion of its fulfillment network and transportation capacity, and retrenched on its physical store grocery business, all in response to a weakening macroeconomic backdrop and a desire to improve profitability. Investors […]
April 3, 2023 Search “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or even Amazon Basics. Instead, you’ll see Voova, Kroser, PACEARM, YXKIKI, Arae, Dachee, KPL, Mosiso, LOVEVOOK. Each of these are on the first page of Amazon’s search results even though you’d never find them inside a store […]
Topics Covered: March 27, 2023Fraction of a fraction fallacy in retail mediaAI’s iPhone momentRanking data sharing by retail mediaNew Amazon DSP metrics researchToo much data, too little insightAmazon delivering from storesChewy expects continued discretionary weaknessWe just need a fraction of a fraction…Launching a retail media network is the path towards riches. Put simply, retail margins are […]