July 18, 2024 6 minute read Around every AVN season, there’s a corner of the 1P vendor community buzzing with curiosity about 3P selling – either switching completely or, more commonly and realistically, deploying a hybrid selling strategy that leverages both Vendor and Seller Central. It’s understandable: AVNs were at least somewhat challenging for 72% […]
July 18, 2024 3 minute read Four years on from the pandemic and brands continue to waffle on the “importance” of digital as a sales channel (let alone digital marketing). Recent data on digital sales penetration reveals contradictions to the narrative of eCommerce stagnation post-pandemic. This analysis leverages internal benchmark data alongside the U.S. Census […]
June 25, 2024 Now that the 2024 AVN season has concluded, brands are eager to understand how their experience compared to their peers and how they can set themselves up for success in the year ahead and for 2025 negotiations. That’s why we partnered with Martin Heubel of Consulterce on a benchmark study of 252 […]
June 24, 2024 3 minute read Amazon provides brands with an unprecedented number of tactics, tools, and programs (“levers”) to grow and manage their business. This challenges brands as it is difficult to parse the signal from the noise, especially if Amazon is pushing certain levers aggressively and / or media publications tout the latest […]
June 17, 2024 2 minute read Log in to download the full report linked at the bottom Consumer brands built around brick & mortar (B&M) have found launching products on Amazon to be very challenging because: Amazon orders small initial qualities Amazon does not take responsibility for driving traffic to new items Brands must jumpstart […]
May 28, 2024 This Walmart Omnichannel Quarterly Business Review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. Insights that help answer key questions like: Where is Walmart’s growth coming from? How much should I spend on Walmart Connect? Am I missing out on […]
May 13, 2024 Our Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. It’s driven by Stratably’s proprietary benchmarking and qualitative research with leading brands and the top solution providers in the digital space. It’s designed to cut through industry […]
May 6, 2024 5 minute read It’s time to gear up for this year’s summer Prime Day, expected to take place in early- to mid-July. For many brands, the event is critical to hitting its full-year growth goals, and success is reliant on several factors: Will we strike the right mix of promotional breadth and […]