Tag: Featured

Updated 2023 Forecasts: Amazon, Walmart, Target & Market Performance

Article in Briefings

May 30, 2023   The following analysis compares the performance of Amazon, Walmart, and Target to each other and the overall market, provides a forecast for the balance of ‘23, and illustrates how eCommerce is contributing to overall growth.   We created the Stratably Index to combine the results of these three retailers in order […]

Takeaways from our Live Session on Amazon Marketing Cloud Use Cases

Article in Research

May 17, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences.   Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]

Amazon/Pinterest: 5 Questions Every CMO Should Be Asking About their Organization

Article in Briefings

May 15, 2023   Pinterest recently announced a partnership with Amazon Advertising whereby Amazon will be able to offer ads from its vast advertiser pool directly on Pinterest.   CEO Bill Ready explained the rationale – “Pinterest was really solving digital window shopping but the actionability was low. So, it’s sort of like Pinterest digital […]

Media spend is as healthy as ever for consumer brands

Article in Briefings

May 9, 2023   Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings.   Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]

Clean Rooms will be as Common as Retail Media Networks

Article in Briefings

May 2, 2023   Long time Stratably readers know we see developing sophisticated measurement capabilities as key to having a competitive edge on Amazon, and retail media more broadly (see here / here / here / here / here / here /here).   Pinterest has a clean room offering powered by LiveRamp and it made […]

What to Know Following Amazon’s 1Q23 Results

Article in Research

April 27, 2023   Over the last 6 months, Amazon has instituted layoffs across the organization totaling 27,000+ staff, shuttered non-strategic businesses, paused expansion of its fulfillment network and transportation capacity, and retrenched on its physical store grocery business, all in response to a weakening macroeconomic backdrop and a desire to improve profitability.   Investors […]

Factory Brands on Amazon: Junk, Good Enough, or Can’t Tell

Article in Briefings

April 3, 2023 Search “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or even Amazon Basics. Instead, you’ll see Voova, Kroser, PACEARM, YXKIKI, Arae, Dachee, KPL, Mosiso, LOVEVOOK. Each of these are on the first page of Amazon’s search results even though you’d never find them inside a store […]

Retail Media Challenge + AI’s iPhone Moment, Amazon & Data

Article in Research

Topics Covered: March 27, 2023Fraction of a fraction fallacy in retail mediaAI’s iPhone momentRanking data sharing by retail mediaNew Amazon DSP metrics researchToo much data, too little insightAmazon delivering from storesChewy expects continued discretionary weaknessWe just need a fraction of a fraction…Launching a retail media network is the path towards riches. Put simply, retail margins are […]