TL;DR: The main hurdles preventing brands from optimizing PDPs for Rufus include unclear impact, lack of Amazon guidance, and limited resources. 1 minute read The Insight After learning from 286 brands and agencies that few have embraced PDP optimizations as a response to Amazon’s Rufus, we dug deeper into what’s holding brands back. This is […]
TL;DR: While nearly all brands believe optimizing PDPs for Rufus is important, only a small minority have taken action. 2 minute read Amazon’s introduction of Rufus has created a great deal of angst inside consumers brands. Instead of optimizing product detail pages (PDPs) based on keywords, and ensuring they have enough ad budget to secure […]
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Stratably’s May 2025 in-depth analysis of Walmart spanning growth forecasts, Walmart Connect, Scintilla, and more. 1 minute read Log in to download the full report linked at the bottom Our May 2025 Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]