July 26, 2023 Stratably hosted Joe Shelerud from Ad Advance to share insights on how to best use Amazon DSP off-site, an under-tapped option for marketers. Key topics included: Amazon DSP advantages Tent pole strategies with DSP Case study on Tru Niagen Watch The Recording Here Here’s what we found most interesting: […]
June 21, 2023 Stratably hosted Brock Gettemeier from Sellozo, a Netrush Company, to share three tactical opportunities on Amazon Advertising. How to best influence organic rank via paid search placement multipliers More efficient alternatives to large Prime Day discounts Changes to the Sponsored Brand Video Ads Watch The Recording Here Here’s what we […]
May 22, 2023 While you’ve seen a lot written on retail media, no one has brought up the duck-billed platypus. First, some insight on this incredible animal… It’s one of five living monotremes (mammal species that lay eggs) It’s not a dupe… “The unusual appearance of this egg-laying, duck-billed, beaver-tailed, otter-footed mammal […]
May 17, 2023 Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences. Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]
May 15, 2023 Pinterest recently announced a partnership with Amazon Advertising whereby Amazon will be able to offer ads from its vast advertiser pool directly on Pinterest. CEO Bill Ready explained the rationale – “Pinterest was really solving digital window shopping but the actionability was low. So, it’s sort of like Pinterest digital […]
May 9, 2023 Stratably reviews a sampling of consumer brands each quarter to understand how demand is trending, what management teams are most focused on, what we can expect moving forward, and any counter-intuitive findings. Over the last two weeks we reviewed results from 13 companies including P&G, Coca-Cola, Kimberly-Clark, 3M, Pepsi, Newell, […]
May 3, 2023 Stratably hosted Jessica Gordon from Flywheel to talk about the unique use cases for Amazon DSP and how Amazon Marketing Cloud can be used to measure the full funnel impact of this ad type. Watch The Recording Here Amazon Marketing Cloud adoption is growing Amazon Marketing Cloud continues to attract […]
May 2, 2023 Long time Stratably readers know we see developing sophisticated measurement capabilities as key to having a competitive edge on Amazon, and retail media more broadly (see here / here / here / here / here / here /here). Pinterest has a clean room offering powered by LiveRamp and it made […]