(Original * Early + Prolific)^Practical
Why does Stratably have double the open rates compared to the industry?
Led by a founder with a reputation for developing recommendations that are months to years ahead of the field
Deep understanding of eCommerce teams’ challenges and key questions
Rigorous research process that combines multiple sources, both qualitative and quantitative
Research provides context rather than “more data”
Easily digestible research, delivered consistently
Large breadth of coverage capturing all major forces impacting digital commerce
Practical research designed to be applied
Stratably’s research methodology is multi-faceted, combining both qualitative and quantitative insights to formulate a vision of the marketplace as it exists today and where it is heading in the future. Stratably’s thorough research process includes a time-intensive process for uncovering the most important market developments each week, proprietary data-driven studies of the consumer and manufacturers, insights from thought leaders in the industry, and public company data.
Weekly Market Developments
Russ has developed a rigorous process to uncover the most impactful market developments each week.
He then applies a sharp editor’s knife to only include the most important highlights, recognizing his readers have minutes, rather than hours to read. This means there is a deep trust between Russ and his readers, as they are rely on him to not just surface what matters, but cut the rest.
Stratably taps into different consumer panels to help answer near-term questions around consumer behavior.
For instance, how are consumers changing their behavior as COVID-19 cases ebb and flow? What social platforms are best used to target Prime members or Walmart+ members? How is Amazon’s role on the path to purchase evolving?
Stratably regularly engages with subscribers to discuss key pain points, strategies, investments and best practices, incorporating this data into future areas of research.
This is a two-way street, helping industry practioners better understand Russ’ perspective, while helping point Russ in the right direction for future research.
Public Company Data
Stratably analyzes large retailers and large consumer brands earnings results, including conference calls.
Key themes are distilled each quarter for Amazon, Walmart, Target, large CPG brands, DoorDash, and others.
The research process leads to insights that are original, early, prolific and practical.
Counter-intuitive ideas and contrarian perspectives are often highlighted to help challenge commonly held ideas. This is all about maintaining intellectual curiosity and an openness to new ideas.
Stratably does not have a monopoly on good ideas or research. That’s why we curate and add context to outside insights to complement Stratably’s own proprietary work. There are so many impactful studies, unique perspectives, and helpful inputs to digital excellence, it would be irresponsible to those in our regular updates.
What Does Stratably Cover?
Stratably covers the big, needle moving areas of digital commerce in addition to exploring emerging areas, the breadth of coverage a function of what eCommerce teams inside consumer brands need to understand.
Insights on big accounts and topics that matter like Amazon, Instacart, Walmart, retail media, and supply chain.
Analysis on topics like social commerce, livestreaming, and new business models raising venture funding.
Identify great examples of retailers and brands trying new things.