TL;DR: Every brand should be testing and learning around agentic commerce. Shopper adoption is real and accelerating, measurement tools are advancing, and the foundation work (content, structured data, reviews) is concrete enough to start. But the channel is still small, measurement methodologies are early, and the line from activation to sales, share, or profit remains […]
TL;DR: AI is changing Amazon DSP management by enabling continuous optimization workflows that were previously too manual to execute consistently, effectively raising the standard for what advertisers should expect from agencies and internal teams. As a result, advertisers should increasingly evaluate DSP management not just on outcomes like ROAS, but on whether campaigns are being […]
TL;DR: Amazon product launches often fail from inadequate planning and poor cross-functional orchestration, with teams across brand, supply chain, media, and finance operating on different timelines and assumptions. The brands that win the first 90 days treat launches as cross-functional projects with a 12-week pre-launch runway, disciplined execution during launch, and a structured evaluation at […]
TL;DR: Viral Amazon products rarely justify second-mover investment, and most brands are chasing the wrong signals, benchmarking against category leaders that are defending declining share and applying flat RoAS targets across their portfolio. The path forward is a disciplined framework for separating durable demand from short-term noise, oriented around attribute-level themes rather than the hero […]
TL;DR: Missed Russ Dieringer’s opening keynote at Syndigo Connect 2026? Watch the full presentation and download the slides to learn how leading brands are separating signal from noise and building more intelligent commerce strategies. 1 minute read (Presentation recording and slide deck linked below) Stratably’s Russ Dieringer presented the opening keynote at Syndigo Connect 2026, […]
TL;DR: Algorithmic price matching has evolved far beyond same SKU comparisons. Retailers now monitor and match competitive pricing in real time at the per-ounce level, across loyalty program offers, and across multiple channels simultaneously, creating a downward spiral that erodes margin and strains channel relationships. The good news: most brands haven’t come close to exhausting […]
TL;DR: Most brands have invested heavily in dashboards, reporting tools, and data warehouses. Yet diagnostic speed remains slow, automation minimal, and AI underutilized. Rather than more data, brands need a redesigned analytics stack that enables proactive anomaly detection, connected cross-channel insights, and automated recommendations embedded directly into workflows. 2 minute read Our benchmarking across 103 […]
TL;DR: Organic rank on Amazon increasingly reflects algorithmic trust rather than just keyword coverage. This session breaks down what brands can do to actively build relevance through better content, conversion, and momentum to win visibility and make retail media work harder as AI becomes more influential in what products consumers see and buy. 3 minute […]