Category: Webinars

eCatman Framework and Strategy

Article in Briefings

July 17, 2024 Category Management (Catman) has traditionally focused on in-store strategies, but the rise of eCommerce necessitates the addition of eCategory Management (eCatman). Our webinar, presented in collaboration with Lauren Livak, Executive Director of the Digital Shelf Institute, unpacked the transformative power of eCategory Management (eCatman). As eCommerce continues to rise in prominence, understanding […]

Quantifying Brands’ AVN Outcomes and Plans to Grow Profitably in 2024

Article in Benchmarks

June 25, 2024 Now that the 2024 AVN season has concluded, brands are eager to understand how their experience compared to their peers and how they can set themselves up for success in the year ahead and for 2025 negotiations. That’s why we partnered with Martin Heubel of Consulterce on a benchmark study of 252 […]

Measuring Retail Media Incrementality

Article in Research

June 19, 2024 Measuring retail media incrementality is rare, confrontational, and has the potential to radically change media allocation. To learn more about this topic, we were joined by Meghan Corroon and Amanda Milling of Clerdata, a data science firm specializing in neutral incrementality measurement. They define incrementality in a precise way. Rather than sales […]

Retail Media Allocation Framework

Article in Research

June 12, 2024 Retail media options have grown significantly since 2021, introducing a number of challenges related to differences in capabilities, reporting standards, and scale opportunities among retailers. During today’s live session, we heard from Ross Walker and Damiano Ciarrocchi on how they navigate brands through these complexities. The session provided insights for leaders inside […]

The Future of Omni Category Captaincy

Article in Research

June 5, 2024 High performing brands have a unique opportunity to become a leader with their omnichannel retailers, offering collaboration, category insight, and novel consumer data. Chris Perry and Amanda Wolff from Firstmovr shared their seven-step framework for brands interested in capitalizing on the shift to omnichannel mindsets inside retailers: Everyday Excellence Ways of Working […]

Strategies and Tactics for Launching Products on Amazon

Article in Research

May 15, 2024 Brands are relying on new product innovation to support their growth plans, and Amazon is becoming an increasingly important platform for launching products. In fact, over 1-in-4 brands are now launching their new products on Amazon first before expanding to other accounts. Yet, over 1-in-3 don’t have a great strategy or process […]

Takeaways from our Live Session on Amazon’s 1Q24 Results for Retail Leaders

Article in Forecasts

May 1, 2024 Stratably went live today to delve deep into Amazon’s 4th Quarter 2023 earnings report, helping retail leaders understand the implications for Amazon, the broader retail market, and the eCommerce industry as a whole. This session complemented our written recap published yesterday evening after Amazon reported its results. Amazon continues to meaningfully outperform […]

Advanced AMC Usage: AMC Audiences

Article in Research

April 30, 2024 While general adoption of AMC has more than doubled in the past year, less than one in ten brands self-report using the tool in an advanced way. This means brands and agencies that can employ sophisticated AMC strategies will have a competitive advantage in terms of reaching customers more efficiently. Amazon continues […]