June 5, 2024

High performing brands have a unique opportunity to become a leader with their omnichannel retailers, offering collaboration, category insight, and novel consumer data.

Chris Perry and Amanda Wolff from Firstmovr shared their seven-step framework for brands interested in capitalizing on the shift to omnichannel mindsets inside retailers:

  1. Everyday Excellence
  2. Ways of Working
  3. Thought Leadership
  4. Incremental Growth
  5. Category Navigation
  6. Shopper Experience
  7. Traffic + Demand Generation

The webinar challenged brands to ask themselves:

  1. How might we accelerate the growth of our retailers’ category, profitability, and/or loyalty?
  2. How might we get more credit for the growth we’re driving for our retailer?
  3. What can I personally do to contribute to our processes, activations, or partnerships to create value and credibility?
This is a Gated Article Just for Premium Members

Join the Stratably community

Access independent research on the omnichannel market
Premium membership unlocks:
  • Bite-sized market updates
  • Industry benchmarks
  • Invites to live events
  • Deep dive analyses
  • Retailer forecasts
  • And More!

Premium Membership unlocks our full insights that you can use to drive alignment across your organization, improve your forecasting, and invest in the right capabilities.

Simply put, it makes you smarter and more effective in your organization!

And most subscribers get reimbursed by their organizations.

Join Today