September 20, 2023 Stratably hosted Lauren Livak from The Digital Shelf Institute to share how brands can develop an effective PDP process that engages all aspects of the organization. Key topics: The importance of change management Linking PDP team structure to maturity Educating the broader organization Enable Commercial & IT teamwork Watch The […]
September 13, 2023 Stratably hosted Raj Sapru from Netrush to share perspective and resources for becoming a better eCommerce leader, including a toolkit leaders can employ to focus the organization on digital initiatives that move the needle. Key topics included: Defining the “brandrunner” – the dynamic role born out of digital Key skills and […]
September 12, 2023 eCommerce leaders like you must be business-minded educators. We benchmarked 100+ eCommerce practitioners inside large- to mid-sized consumer brands to understand what makes them effective…and what holds them back. The results were both surprising and refreshingly straightforward. To be effective, you need executive sponsors, knowledgeable colleagues, and most […]
February 27, 2023 The annual CAGNY conference took place last week in Florida providing participating leadership teams across the largest CPG companies the opportunity to talk about their corporate strategy, changes underway in their organizations, and long-term growth and profitability goals. We reviewed the presentations and commentary to uncover common themes across organizations. Read on for our key […]
Topics Covered: February 27, 2023CPG digital themes from CAGNYWalmart 4Q analysisTarget invests $100mm in sort centersHome Depot predicts flat consumer demand in ‘23A new retail media option for CPGFTC won’t challenge Amazon’s x One MedicalDigital Takes Center Stage at CAGNY 2023The annual CAGNY conference took place last week in Florida providing participating leadership teams across […]
February 20, 2023 Brands think retail media is simply a math problem. Something that can be solved and optimized with the right metric or software or agency. After all, it’s performance marketing. It’s measurable. It’s closed loop. It’s calculable. But people aren’t math problems.Retail media creates people problems. It blurs roles and responsibilities, creating fear, uncertainty and an underlying fight […]
Topics Covered: February 20, 2023Retail media is not a math problemLight orders at AmazonRetail CEO & digital experienceShopify on Buy with PrimeRegional grocer cuts InstacartDirect 1P relationships in EUDoorDash up 5x vs. ’19Retail Media is Not a Math ProblemBrands think retail media is simply a math problem. Something that can be solved and optimized with the […]
Topics Covered: January 30, 2023Benchmark results on Amazon ad shiftsTeams restructuring for retail mediaAd slowdown debateClean room adoptionJust Walk Out(performance)Getir expandingHow are brands shifting between Amazon ad types in ’23?We’ve recently published Amazon’s fast growth outlook compared to retail peers, it maintaining its dominance amongst retail media competitors, and the fact that a third of […]