Tag: Organizational Research

Agentic Commerce: Start with Organizational Questions

Article in Benchmarks

TL;DR: Most brands are asking the wrong question about agentic commerce. Measurement gaps are real, but the bigger issue is organizational: 35% of enterprise brands have no one responsible for it. Leaders aren’t waiting for perfect data. They’ve named an owner and are actively testing. Pro Tip: Read the article first and then get tailored […]

The Integration of Digital Shelf Content and Retail Media Roles

Article in Research

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How to Educate Senior Leaders on eCommerce

Article in Research

TL;DR: Too often, eCommerce leaders find themselves explaining eCommerce fundamentals to their leadership team in the middle of high-stakes moments. Our comprehensive guide outlines how to make eCommerce education for senior leaders a year-round strategic priority and competitive advantage. 1 minute read   (Click the button below to download the full report)   A core responsibility […]

Retail Media Should Feel Cross-Functional

Article in Benchmarks

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Retail Media Leaders Search Out More than ROAS

Article in Benchmarks

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Retail Media Works Better When Marketing is at the Table

Article in Briefings

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Retail Media Leaders Invest More in Test & Learn

Article in Benchmarks

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The Second Order Effect of Cutting Amazon Ad Spend

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]