Tag: Organizational Research

Testing eCommerce Knowledge with ChatGPT

Article in Briefings

December 12, 20223 minute read There’s been an explosion in interest around Generative AI with the release of ChatGPT. Headlines are stating it will replace Google Search, while others are quick to point out ChatGPT’s inaccuracies. In my experiments, the outputs are generally right, but not perfect. That inspired a challenge for today. How well do you know what factors […]

Retail Media Doesn’t Fit Neatly into Trade Spend

Article in Briefings

December 5, 20223 minute read Retail media has a branding problem. It should drop “retail” from the name, leaving just media. This would help marketers evaluate the opportunity from a neutral starting place, rather than the common approach of coming at it from a retail-first position.Many CPG brands classify ANY retail media spend as trade spend.  According to […]

Are eCommerce Sales Incremental?

Article in Briefings

December 1, 202212 minute read Is it incremental?That’s a challenging question many digital leaders have been asked when they look to expand or invest larger amounts into certain channels.If you expand from 7-Eleven to Gopuff, is the Gopuff sale incremental?Is expanding to Walmart stores incremental if you only do DTC today?What about launching products on Walmart’s […]

Benchmark Research on Amazon Analytical Tools + Holiday Insight

Article in Research

Topics Covered: November 28, 2022Amazon analytical tool adoptionDeclining growth, same spend?eCommerce teams moving in right directionBest Buy insights on holidayDollar Tree growing in tough macroGopuff iterationsBenchmark Research on Amazon Analytical ToolsStratably surveyed 40 consumer brands on their usage of Amazon’s analytical tools including Amazon Marketing Cloud, Amazon Attribution, and Amazon Stream. This is an important study […]

Digital Expertise on Boards Slowly Improving

Article in Building Blocks

November 21, 20222 minute read In January 2022, Stratably analyzed the digital experience of board members across 30 CPG companies finding that, on average, there was only one director per board that had digital experience. Stratably recommended consumer brands add digital expertise to their boards to help develop and execute a digital vision to maximize firm value. The […]

Boards a Touch More Digital + Mass Retail Earnings

Article in Research

Topics Covered: November 21, 2022Digital experience on CPG boards ticks upQCommerce adds hot mealsWalmart 3Q resultsTarget 3Q resultsHome Depot 3Q resultsLowe’s 3Q resultsDigital Expertise on Boards Slowly ImprovingIn January 2022, Stratably analyzed the digital experience of board members across 30 CPG companies finding that, on average, there was only one director per board that had […]

The Omni-Enabler Analogy to Amazon + Expanding role for CDOs

Article in Research

Topics Covered: November 7, 2022The omni-enabler calculus (part 1)The expanding role for CDOsAmazon as a service providerCompany commentary from last weekAmazon freezes ads segmentAmazon v. Walmart studyLike Amazon in 2015, omni-enablers don’t offer a choice to consumer brandsThere’s a great deal of pessimism in the eGrocery industry. Investors went from risk-on to risk-off, challenging not just […]

Incrementality X-Factors (Part 4)

Article in Building Blocks

October 8, 20222 minute read We went on an incrementality journey this week… Talking about why it’s a complicated question to askDeveloping a framework to answer it with rigorApplying it to real-world case studiesThe framework considered incremental SALES as the focal point. That largely makes sense, but it’s not necessarily the FULL picture.   There are other incremental […]