Tag: Organizational Research

Digital Vision Examples + Walmart, Amazon, Kroger Updates

Article in Research

Topics Covered: September 19, 2022Building a digital visionNegative sentiment amongst CPG brands continuesAmazon launches 3PL websiteInflation at highest rate in AugustWalmart extending ad options to sellersAmazon enables email marketingKroger adds video and CTV to PMPMarketing analytics investmentInflation is Monopolizing Consumer Brand Attention, but some Remain Focused on Winning eCommerceA digital vision goes beyond talking about […]

3 case studies of brands building a digital vision despite near-term macro issues

Article in Building Blocks

September 19, 20225 minute read A digital vision goes beyond talking about the share of sales coming from eCommerce. It’s a compelling narrative that unifies the organization, recruits and retains top talent, and provides useful information to stakeholders. To help retail leaders like you develop that narrative, I analyzed commentary from 19 consumer brands at the recent Barclay’s […]

3 Reasons Why eCommerce is Important

Article in Building Blocks

8 minute readEvery eCommerce leader has had to answer the question, “Why should we invest behind digital commerce?” When COVID-19 hit, the answer became obvious – “See, the whole world is buying online…forever!”. Well, that isn’t exactly how it played out. We’re in an eCommerce Winter where B&M stores have outpaced digital in each of the last […]

Amazon v. the Market; Gopuff Cuts; Reaction Speed

Article in Research

Topics Covered: July 18, 2022Prime Day growth in contextTalking eCommerce with Patrick at AscentialReal-time Prime Day ObservationsGopuff retrenchmentAmazon store innovationFaster planning/reactionPepsi + ConAgra datapointsOwning supply chain

Interview with Kiri Masters on a New Model for Allocating Retail Media Budgets

Article in Interviews

June 2, 20223 minute readAllocating Retail Media Budgets There has been an explosion in the number of retail media networks that brands can, or in some cases must, advertise on. While excellence on Amazon Advertising was sufficient in the past, brands now need to be proficient on Walmart Connect, Target Roundel, Kroger Precision Media, Lowe’s One Roof […]

Surviving the eCommerce Winter

Article in Building Blocks

5 minute readBundle UpIt’s a busy week ahead with Walmart, Target, Home Depot and Lowe’s all reporting, along with quarterly eCommerce data coming from the Census Bureau. The results will help complete what has become a bleak picture for near term digital performance as eCommerce has entered a “winter” period. I first heard the term “winter” […]