Tag: Organizational Research

Takeaways from our Live Session on Developing a Streamlined PDP Process

Article in Research

September 20, 2023   Stratably hosted Lauren Livak from The Digital Shelf Institute to share how brands can develop an effective PDP process that engages all aspects of the organization. Key topics: The importance of change management Linking PDP team structure to maturity Educating the broader organization Enable Commercial & IT teamwork   Watch The […]

Takeaways from our Live Session on Becoming a Better eCommerce Leader

Article in Building Blocks

September 13, 2023   Stratably hosted Raj Sapru from Netrush to share perspective and resources for becoming a better eCommerce leader, including a toolkit leaders can employ to focus the organization on digital initiatives that move the needle. Key topics included: Defining the “brandrunner” – the dynamic role born out of digital Key skills and […]

Benchmark results on what eCommerce leaders need for success

Article in Benchmarks

September 12, 2023   eCommerce leaders like you must be business-minded educators.   We benchmarked 100+ eCommerce practitioners inside large- to mid-sized consumer brands to understand what makes them effective…and what holds them back.   The results were both surprising and refreshingly straightforward.   To be effective, you need executive sponsors, knowledgeable colleagues, and most […]

Key Takeaways from CAGNY 2023

Article in Briefings

February 27, 2023 The annual CAGNY conference took place last week in Florida providing participating leadership teams across the largest CPG companies the opportunity to talk about their corporate strategy, changes underway in their organizations, and long-term growth and profitability goals. We reviewed the presentations and commentary to uncover common themes across organizations. Read on for our key […]

CAGNY Themes + Updates on Walmart, Target, & Home Depot

Article in Research

Topics Covered: February 27, 2023CPG digital themes from CAGNYWalmart 4Q analysisTarget invests $100mm in sort centersHome Depot predicts flat consumer demand in ‘23A new retail media option for CPGFTC won’t challenge Amazon’s x One MedicalDigital Takes Center Stage at CAGNY 2023The annual CAGNY conference took place last week in Florida providing participating leadership teams across […]

Retail Media is Not a Math Problem

Article in Building Blocks

February 20, 2023 Brands think retail media is simply a math problem. Something that can be solved and optimized with the right metric or software or agency. After all, it’s performance marketing. It’s measurable. It’s closed loop. It’s calculable. But people aren’t math problems.Retail media creates people problems. It blurs roles and responsibilities, creating fear, uncertainty and an underlying fight […]

Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

Article in Research

Topics Covered: January 30, 2023Benchmark results on Amazon ad shiftsTeams restructuring for retail mediaAd slowdown debateClean room adoptionJust Walk Out(performance)Getir expandingHow are brands shifting between Amazon ad types in ’23?We’ve recently published Amazon’s fast growth outlook compared to retail peers, it maintaining its dominance amongst retail media competitors, and the fact that a third of […]