TL;DR: Danone’s Become a Home’rista program ran as one multi-brand platform across influencer, retail media, the digital shelf, and in-store at multiple retailers. Erin Anderson of Danone and Elaine Bragg of Flywheel explained the internal changes behind it: a Connected Commerce organization that combines omni-activation, eCommerce, and media; funding and approval that sit above the […]
TL;DR: Stratably’s Russ Dieringer and Claire McBride join the Unpacking the Digital Shelf podcast to break down Walmart’s latest quarter, how eCommerce is now driving all of Walmart’s incremental growth, and what brands are doing about Walmart’s push for assortment parity and its AI agent, Sparky. eCommerce is the sole growth channel for Walmart, a […]
Score your Amazon PDPs in three minutes against our benchmark of hundreds of brands, then get personalized, research-backed recommendations for closing your biggest gaps. Product detail pages (PDPs) are having a moment again, driven by the extreme attention being placed on agentic commerce. There is a newfound appetite in investments into internal people resources, new […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Most brands are asking the wrong question about agentic commerce. Measurement gaps are real, but the bigger issue is organizational: 35% of enterprise brands have no one responsible for it. Leaders aren’t waiting for perfect data. They’ve named an owner and are actively testing. Pro Tip: Read the article first and then get tailored […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Too often, eCommerce leaders find themselves explaining eCommerce fundamentals to their leadership team in the middle of high-stakes moments. Our comprehensive guide outlines how to make eCommerce education for senior leaders a year-round strategic priority and competitive advantage. 1 minute read (Click the button below to download the full report) A core responsibility […]