Tag: Organizational Research

Brands Can’t Optimize Retail Media Budgets Fast Enough

Article in Benchmarks

June 6, 2024 3 minute read It’s easy to put more money into retail media. Brands are doing it hand over fist. As a percentage of their sales, our benchmarking suggests: 74% of brands are increasing their retail media budgets this year1 Amazon budgets are growing 50-100 basis points annually 33% are increasing their Walmart […]

The Future of Omni Category Captaincy

Article in Research

June 5, 2024 High performing brands have a unique opportunity to become a leader with their omnichannel retailers, offering collaboration, category insight, and novel consumer data. Chris Perry and Amanda Wolff from Firstmovr shared their seven-step framework for brands interested in capitalizing on the shift to omnichannel mindsets inside retailers: Everyday Excellence Ways of Working […]

AVN Success Helped by Prep Time and Senior Leader Buy-In

Article in Benchmarks

March 14, 2024 4 minute read Amazon annual vendor negotiations (AVNs) are tough. That’s why we’ve had hundreds of brands leverage our webinar, whitepaper, and 5-step framework this year, which provide quantitative data and expert advice to support this critical aspect of their Amazon business. These brands also weighed in on why AVNs are so […]

How to Shatter 4 Silos Negatively Impacting Retail Media Performance

Article in Briefings

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

How to Educate Senior Leaders on eCommerce

Article in Building Blocks

January 15, 2024   A core responsibility for digital leaders is to educate their organization on how the retail market is changing.   It’s especially important to educate senior leaders because they control the corporate vision, incentives, and resources that are needed to power omnichannel excellence.   But this is easier said than done.   […]

Stratably Live 2023: All Webinar Recaps & Replays

Article in Building Blocks

Jan 2, 2024   To kick off 2024, we’re sharing the recaps and replays of 33 webinars we hosted last year spanning eCommerce topics like Amazon, retail media, product content, and more.   If you’re tasked with educating your organization on eCommerce this year – or simply eager to sharpen your own axe – this […]

5 Ways to Drive Greater Internal Alignment Inside Brand Organizations

Article in Briefings

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

Takeaways from our Live Session on Center of Excellence Teams for Data and Content

Article in Research

October 25, 2023   Stratably hosted Jonathan Maier from Salsify to share why a Center of Excellence (CoE) team can help scale your digital data operations effectively and efficiently – and how to actually set up the CoE for success. Key topics: Why it’s important to scale digital data operations Key organizational components for digital […]