Tag: Organizational Research

Are eCommerce Sales Incremental?

Article in Briefings

December 1, 202212 minute read Is it incremental?That’s a challenging question many digital leaders have been asked when they look to expand or invest larger amounts into certain channels.If you expand from 7-Eleven to Gopuff, is the Gopuff sale incremental?Is expanding to Walmart stores incremental if you only do DTC today?What about launching products on Walmart’s […]

Benchmark Research on Amazon Analytical Tools + Holiday Insight

Article in Research

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Digital Expertise on Boards Slowly Improving

Article in Building Blocks

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Boards a Touch More Digital + Mass Retail Earnings

Article in Research

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The Omni-Enabler Analogy to Amazon + Expanding role for CDOs

Article in Research

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Incrementality X-Factors (Part 4)

Article in Building Blocks

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Applying the New Incrementality Framework (Part 3)

Article in Building Blocks

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A New Incrementality Framework (Part 2)

Article in Building Blocks

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