Category: Building Blocks

Surviving the eCommerce Winter

Article in Building Blocks

5 minute readBundle UpIt’s a busy week ahead with Walmart, Target, Home Depot and Lowe’s all reporting, along with quarterly eCommerce data coming from the Census Bureau. The results will help complete what has become a bleak picture for near term digital performance as eCommerce has entered a “winter” period. 

3-Step Framework for Retail Media Growth Planning

Article in Building Blocks

I had a healthy debate with an agency friend this past week about the growth potential of omnichannel retail media networks. He asked: “Should we be investing meaningfully in retail media outside of Amazon considering the small size of its peers? Right now, a lot of brands are spending sub-50 basis points into retail ads outside […]

8 Reasons Why Your Shopper Marketing Team Might be Stressed

Article in Building Blocks

We have a big problem: CPG brands have underinvested in shopper marketing teams. These teams are charged with understanding the consumer and getting them to convert. Available options were previously constrained within the four physical walls of a retailer – endcaps, coupons, signage, discounts, and so on were the tools of the trade for influencing market […]

Advertising is the New Algorithm

Article in Building Blocks

March 16, 20222 minute read Organic results are dying a slow death on Amazon. And if it’s happening on Amazon, you can bet it will happen at each of its rivals that have launched a retail media network.Ads are typically characterized as misleading and annoying.Of course the user doesn’t want TikTok to just show them branded hashtag […]