Category: Building Blocks

3 case studies of brands building a digital vision despite near-term macro issues

Article in Building Blocks

September 19, 20225 minute read A digital vision goes beyond talking about the share of sales coming from eCommerce. It’s a compelling narrative that unifies the organization, recruits and retains top talent, and provides useful information to stakeholders. To help retail leaders like you develop that narrative, I analyzed commentary from 19 consumer brands at the recent Barclay’s […]

Analyzing What Brands Expect from their Retail Media Managers

Article in Building Blocks

September 7, 20227 minute read A few years ago, Amazon Advertising was essentially the only platform a brand had to focus on when it came to retail media. But the pandemic helped push digital innovation at every omnichannel retailer, including the launch and development of retail media offerings. Importantly, these retailers expect their big brand partners to […]

What do we mean by “eCommerce”?

Article in Building Blocks

August 31, 20223 minute readRetail professionals like us talk about eCommerce as if it’s one homogenous thing. eCommerce is what’s sold online. It’s what the Census Bureau reports. It’s what Amazon dominates. It’s a growing segment of Walmart and Target’s business. It’s how new brands go to market. eCommerce is a singular concept because the term is […]

3 Reasons Why eCommerce is Important

Article in Building Blocks

8 minute readEvery eCommerce leader has had to answer the question, “Why should we invest behind digital commerce?” When COVID-19 hit, the answer became obvious – “See, the whole world is buying online…forever!”. Well, that isn’t exactly how it played out. We’re in an eCommerce Winter where B&M stores have outpaced digital in each of the last […]

An Alternative Way to Measure Retail Media ROI

Article in Building Blocks

2 minute readWalmart Connect, like its omnichannel peers’ retail media businesses, consists of 1P and 3P brands spending to get placement on featured products, brand amplifiers, and display banners around the site. Walmart has recently started communicating that its programmatic offering powered by The Trade Desk (TTD) is available to all brands that use TTD (after […]

What might Bezos say about Q-Commerce?

Article in Building Blocks

5 minute readSince rapid delivery companies are failing left and right, the idea of quick commerce is dead. JOKR has exited the U.S. market. Gorillas has cut staff and is shifting to a profitability focus as future funding has dried up. Fifteentwenty, Buyk, Fridge No More are out. Getir is reportedly cutting staff. Gopuff is even […]

Surviving the eCommerce Winter

Article in Building Blocks

5 minute readBundle UpIt’s a busy week ahead with Walmart, Target, Home Depot and Lowe’s all reporting, along with quarterly eCommerce data coming from the Census Bureau. The results will help complete what has become a bleak picture for near term digital performance as eCommerce has entered a “winter” period. I first heard the term “winter” […]