September 13, 2023
Stratably hosted Raj Sapru from Netrush to share perspective and resources for becoming a better eCommerce leader, including a toolkit leaders can employ to focus the organization on digital initiatives that move the needle.
Key topics included:
- Defining the “brandrunner” – the dynamic role born out of digital
- Key skills and mentalities needed to be a best-in-class eCommerce leader
- Toolkit filled with resources to lead your organization to eCommerce success – and three examples of how to use it
Inside the toolkit:
- Maturity model to score your organization on digital excellence
- Decision tree for identifying the next best action to grow your eCommerce business
- Ready-to-use templates for prioritizing initiatives and managing goals
- Operating rhythm framework to drive engagement and alignment across the organization
Action items for brands:
- Dive deep into your P&L for cost saving opportunities that can lead to greater senior leadership buy-in and can help fund your growth initiatives
- With your team, map your organization on the maturity model (in toolkit) and discuss what’s needed to move to the next stage of maturity
- Review the growth formula and accompanying decision tree (in toolkit) to identify your brands’ top 3 opportunities to drive growth
- Run your current projects through the prioritization template (in toolkit) to ensure resources are being spent on the projects most valuable to your organization
Here’s what we found most interesting:
- Alignment is the biggest thing standing in the way of brands’ digital success: eCommerce requires breaking down siloes and clear communication. As an eCommerce leader, the more you can facilitate productive discussion amongst cross-functional teams and senior leaders, the better.
- Show your work: This can be the most effective way to gain executive buy-in. Show that your asks are coming from a thoughtful and rigorous process, including dollar impact, timeline, resources required, etc.
- Brands are focused on profit and growth: eCommerce leaders are having to think about profitability more than ever before, but are still tasked with driving strong growth. Identify cost savings – preferably those tied to unit costs – to fund growth initiatives.
- Understand the “why” behind your decisions: It’s easy for eCommerce leaders to get lost in countless to do’s and shiny objects. Make sure your actions tie back to what your business truly needs for growth.
- Think differently: The best eCommerce leaders think and act differently and help their organizations adopt new mentalities needed for modern commerce. Think daily/weekly instead of quarterly/annually, think customer-centric, and ask questions instead of following business-as-usual.