April 24, 2024
1 minute read
Digital penetration is a measure brands often employ to share how they’re doing from an eCommerce perspective.
The thinking goes, the higher the better, usually.
We’ve written multiple times about the limits of digital penetration, including it divides rather than unifies, doesn’t indicate much about the strategy, and doesn’t help indicate total company performance.
It can also lull brands into under-investing in online, because it doesn’t take into account how future growth is going to arrive.
Join the Stratably community
-
Bite-sized market updates
-
Industry benchmarks
-
Invites to live events
-
Deep dive analyses
-
Retailer forecasts
-
And More!
Premium Membership unlocks our full insights that you can use to drive alignment across your organization, improve your forecasting, and invest in the right capabilities.
Simply put, it makes you smarter and more effective in your organization!
And most subscribers get reimbursed by their organizations.