Author: Claire McBride

Takeaways from our Live Session on Optimizing Ads for Margin Between AVNs

Article in Research

December 5, 2023   Stratably hosted Andrew Hamada from Reason Automation to share a three-step process for optimizing ads for profit.   Watch the recording here Access additional resources from Reason Automation here Take action with this three-step process: Measure: Net PPM (pure product margin) and margin reporting strategy Add profitability metrics to weekly business […]

5 Key Themes from Home Improvement and Home & Kitchen Quarterly Results

Article in Briefings

December 4, 2023   After launching our Home Improvement and Home & Kitchen growth analyses last month, we dug into these retailers’ financial results and investor calls from the third quarter to uncover the most important industry themes for brands to take away as we wrap up 2023 and head into the new year.   […]

Analyzing Kroger’s 3Q23 Results

Article in Briefings

November 30, 2023   Kroger reported its quarterly results this morning with the digital business and inflationary and promotional trends taking center stage – resulting in important implications for Stratably readers.   Read on for financial highlights, important commentary, and what it all means for brands looking to Q4 and 2024. The full version of […]

3 Benchmarking Data Points on Instacart to Help You Find the Right Investment Level

Article in Benchmarks

November 27, 2023   Today we’re sharing more of our research on Instacart, including benchmarking data from consumer brands on the strategic importance of Instacart and advertising performance and investment levels.   While Instacart has shown slowing growth (albeit positive) and some unique challenges for brands, these data points should add conviction in the importance […]

Takeaways from our Live Session on Instacart Ads, Content, and More Best Practices

Article in Research

November 15, 2023   Stratably hosted Ross Walker and Juan Munoz Dominguez from Acadia to share winning strategies and tactics on Instacart spanning content, ads, and more. Key Topics: Overview of the full-funnel capabilities with Instacart Ads Audience targeting options for Awareness, Consideration/Competition, Purchase, and Loyalty stages of the funnel How to use Instacart’s two […]