Author: Claire McBride

Influencer-Led Demand Offers a Competitive Edge on Amazon

Article in Benchmarks

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Amazon 1Q26 Results: Key Takeaways for Consumer Brands

Article in Briefings

TL;DR: 1Q26 reinforces Amazon as the primary growth engine for consumer brands, with accelerating GMV, rapid grocery expansion, and continued dominance in retail media. However, this growth comes with rising expectations around margin support, advertising investment, and operational complexity. We are forecasting additional share gains in 2026, with projections for GMV to grow +10.2%, outpacing […]

Brands Report Positive Performance from Amazon Video Ads

Article in Benchmarks

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Brand Adoption of MAP Policies to Manage Retail Price Matching

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Product Differentiation in a Price-Matching World

Article in Benchmarks

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How Leading Brands Are Redesigning Promotions to Combat Price Matching Effects

Article in Benchmarks

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Brands Are Moving Amazon Ads Budgets Up (Just Slightly) the Funnel in 2026

Article in Benchmarks

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Only 9% of Brands Have โ€œMore Than Sufficientโ€ Amazon Ad Budgets for 2026

Article in Benchmarks

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