Author: Claire McBride

How Leading Brands are Resetting the Amazon Chess Board Amidst Tariffs

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Why Brands Should Measure Digital Share of Growth (DSG) as Consumer Demand Shifts

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Kroger Analysis: Financials, Digital Trends, and KPM Updates

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TL;DR: Our analysis highlights steady but modest growth through 1Q25, with forecasts pointing to limited volume upside and ongoing competitive pressures. Key developments include intensifying trade activity, ongoing private label expansion, evolving digital priorities under Kroger’s new eCommerce unit, and good-not-great performance and innovation within Kroger Precision Marketing (KPM). 8 minute read This report provides […]

Amazon AVS: What to Do When the Program Underperforms

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Amazon AVS: How to Set Up Your CSM for Success

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How to Minimize the Waste of Amazon’s Merch Accrual

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Mid-Year 2025 Food & CPG Outlook

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TL;DR: 2025 sales forecasts have been lowered to +1.2% under worsening consumer sentiment, with eCommerce expected to drive all of the industry’s growth. Brands are working to offset tariff costs via alternative sourcing and supply chain productivity first, before considering price increases. Despite muted growth and incremental tariff-related costs, brands remain committed to investments into […]

1Q25 Retail Sales: Strong Growth Despite Negative Macroeconomic Environment

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TL;DR: Retail sales growth accelerated to +4.5% in 1Q25, with eCommerce maintaining steady momentum at +6.1% and B&M accelerating to +4.2% under easier year-over-year comparables. Despite macroeconomic concerns, consumer spending remains resilient, although growth is increasingly concentrated in platforms delivering value and convenience, reinforcing the critical role of eCommerce in 2025 and beyond. 2 minute […]