Author: Claire McBride

How Brands Balance Profitability and Growth During Amazon Launches

Article in Benchmarks

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Product Launch Discipline Remains a Major Weakness for Brands on Amazon

Article in Benchmarks

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Walmart Calendar 1Q26 Results: Key Takeaways for Consumer Brands

Article in Forecasts

TL;DR: Walmart delivered another strong quarter despite mounting macro pressure, with eCommerce once again driving 100% of incremental growth. Advertising, marketplace, fulfillment, and membership continue scaling rapidly, all with clear implications for consumer brands across pricing, assortment, media, content, and brand control decisions. 8 minute read Walmart delivered another strong quarter, accelerating growth and continuing […]

Amazon Data Adoption Is Growing Yet Strategic Action Still Lags

Article in Benchmarks

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Amazon is the New Consumer Intelligence Platform for 30% of Brands

Article in Benchmarks

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Influencer-Led Demand Offers a Competitive Edge on Amazon

Article in Benchmarks

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Amazon 1Q26 Results: Key Takeaways for Consumer Brands

Article in Briefings

TL;DR: 1Q26 reinforces Amazon as the primary growth engine for consumer brands, with accelerating GMV, rapid grocery expansion, and continued dominance in retail media. However, this growth comes with rising expectations around margin support, advertising investment, and operational complexity. We are forecasting additional share gains in 2026, with projections for GMV to grow +10.2%, outpacing […]

Brands Report Positive Performance from Amazon Video Ads

Article in Benchmarks

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