Author: Claire McBride

35% of Brands Build AI-Readiness Into New Amazon Product Launches

Article in Benchmarks

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39% of Brands Have Strategically Updated Amazon PDPs for Alexa for Shopping

Article in Benchmarks

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Instacart 2Q26 Recap and What It Means for Brands

Article in Briefings

TL;DR: Instacart posted a strong 2Q, with +14.0% GTV growth and +16.5% Advertising growth, leading us to raise our 2026-2028 outlooks. The quarter strengthened Instacartโ€™s position as a must-win platform for any grocery brand as it outpaces the total U.S. grocery market by ~4-5x. We continue to recommend ad investment around 3% of GTV, with […]

Mobile-First Amazon PDP Design Is Now Table Stakes

Article in Benchmarks

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Amazon Grocery Learnings Directly from Brands: Sub-Same Day Sourcing, Possible Slotting Fees, and Fresh-Core Consolidation

Article in Research

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ASIN-by-ASIN Strategy for Successful Amazon Cost Price Increases

Article in Research

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A Layered Approach to PDP Customization Across Platforms

Article in Benchmarks

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What Enterprise Brands Told Us on Sparky, Site Merchandising, and Where Theyโ€™re Seeing Growth

Article in Research

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