Category: Webinars

Takeaways from our Live Session on Instacart Ads, Content, and More Best Practices

Article in Research

November 15, 2023   Stratably hosted Ross Walker and Juan Munoz Dominguez from Acadia to share winning strategies and tactics on Instacart spanning content, ads, and more. Key Topics: Overview of the full-funnel capabilities with Instacart Ads Audience targeting options for Awareness, Consideration/Competition, Purchase, and Loyalty stages of the funnel How to use Instacart’s two […]

Takeaways from our Live Session on Driving Google Traffic to Amazon

Article in Research

November 2, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on the pros and cons of using Google to drive traffic to Amazon.   While most brands default to driving Google traffic to their DTC site, Amazon offers conversion rate advantages that may be significant enough to offset the data, […]

Takeaways from our Live Session on Center of Excellence Teams for Data and Content

Article in Research

October 25, 2023   Stratably hosted Jonathan Maier from Salsify to share why a Center of Excellence (CoE) team can help scale your digital data operations effectively and efficiently – and how to actually set up the CoE for success. Key topics: Why it’s important to scale digital data operations Key organizational components for digital […]

Takeaways from our Live Session on Retail Media Incrementality

Article in Research

October 18, 2023   Stratably hosted Skye Frontier from Incremental to share three counterintuitive lessons from his research on retail media incrementality. Key topics: Why retail media is challenging to measure Different approaches to retail media measurement Counterintuitive findings Ad-attributed sales are uncorrelated with incremental sales Branded keywords drive incremental sales for brands/products with low […]

Competitive Threats on Walmart’s Marketplace…Takeaways from our Live Session

Article in Research

October 4, 2023   Stratably hosted Sergio Cruz from Flywheel to share tools, levers and competitive tactics brands can employ on a more crowded Key topics: An overview of the selling models and different types of 3P sellers How to spot an invader – a 3P “clone” or “dupe” listing – and tactics […]

Takeaways from our Live Session on Amazon Competitive Analyses

Article in Research

September 27, 2023   Stratably hosted Kelsey Scarzello from Momentum Commerce to share why competitive analysis is important on Amazon and how it differs from what brands might be accustomed to in-store. Key topics: The importance of competitive analyses on Amazon Unique aspects inherent to Amazon Where to focus Case studies   Watch The Recording […]

Takeaways from our Live Session on Developing a Streamlined PDP Process

Article in Research

September 20, 2023   Stratably hosted Lauren Livak from The Digital Shelf Institute to share how brands can develop an effective PDP process that engages all aspects of the organization. Key topics: The importance of change management Linking PDP team structure to maturity Educating the broader organization Enable Commercial & IT teamwork   Watch The […]

Takeaways from our Live Session on Becoming a Better eCommerce Leader

Article in Building Blocks

September 13, 2023   Stratably hosted Raj Sapru from Netrush to share perspective and resources for becoming a better eCommerce leader, including a toolkit leaders can employ to focus the organization on digital initiatives that move the needle. Key topics included: Defining the “brandrunner” – the dynamic role born out of digital Key skills and […]