September 11, 2023 Our recent benchmarking provides insight on sales, promotions, retail media and margin trends across Amazon, Kroger and Target. Key Takeaways Amazon > expected; Target and Kroger in-line to below Promo environment already hot Retail media spend outpacing sales growth Margins aren’t as pressured as one might expect
August 23, 2023 In follow-up to our analysis of retail sales in 2Q23 published on Monday, we’re now looking into the balance of the year to understand what ’23 and ’24 might have in store for growth. The goal is to share our updated full-year forecasts following 2Q results and examine how digital […]
August 21, 2023 The following analysis examines the recently released 2Q retail data from the U.S. Census Bureau, including a review of how much digital sales contributed to overall growth and the relative performance of Amazon, Walmart, and Target to the broader market. While eCommerce and physical stores work in concert with each […]
August 16, 2023 Stratably hosted Amanda Wolff from Flywheel Digital to share new product content best practices for Target.com. Key topics included: The importance of attributes How to leverage wellness icons Title nuances on Target.com Impact from keyword density vs. diversity Optimal bullet amounts Watch The Recording Here Action items for brands: Ensure […]
August 16, 2023 Target reported its second quarter results this morning, including declining comps but better than expected profitability. Management reduced its comp outlook for the balance of the year, now projecting mid-single-digit declines, like what it saw in the month of July. It also reduced its EPS outlook for the balance of […]
August 9, 2023 In follow-up to our analysis of the digital advertising market last week, we’re looking at Amazon’s performance relative to its digital advertising peers. This provides a quantitative understanding of macro-level flows in the digital advertising market and how Amazon’s growth compares to alternative platforms consumer brands have at their disposal. […]
June 28, 2023 Stratably hosted Abigail Amundson from Flywheel Content Studio to walk through video strategies and tactics that can be applied to Amazon, Walmart and Target. Key recommendations included: Match video content to the consumer journey Address purchase barriers eCommerce videos don’t need to be heavily produced Watch The Recording Here […]
May 30, 2023 The following analysis compares the performance of Amazon, Walmart, and Target to each other and the overall market, provides a forecast for the balance of ‘23, and illustrates how eCommerce is contributing to overall growth. We created the Stratably Index to combine the results of these three retailers in order […]