Tag: Digital Advertising

Amazon vs Shopify; Ads all the Way Down

Article in Research

Topics Covered: April 25, 2022“Buy with Prime” vs. Deliverr3-Step framework for retail media growthAds all the way down: Netflix, Microsoft, SonyP&G on inflationOmnicom on privacyMore stats on drone delivery

Retail Media Left Out?; ROAS Interpretation; Training vs. Doing

Article in Research

Topics Covered: April 18, 20223 studies worth unpackingLeaving out retail mediaInterpreting ROAS trendsFragmenting digital ad marketBalancing training with doingAMC is the marketer’s secret weaponAndy Jassy’s letter to shareholdersAmazon marketplace platform riskCreator platform riskBeReal is the next app – get ready marketers!Albertson’s comments on retail media

Shifting Digital Ads; Affiliate Marketing Evo; Amazon’s Capex Lead

Article in Research

Topics Covered: February 7, 2022Digital advertising market comparisonPhysical to digital affiliate marketingFive-part series breaking down Amazon, including 4Q21 resultsAmazon capex comparisonGopuff sees opportunities with retail mediaDisappearing vendor managersRapid grocery delivery model strainingShould Amazon buy Kohl’s?New online grocery study

Amazon Ads on Cyber 5, TikTokaCart, Tail Wagging the Dog [unlocked]

Article in Research

Topics Covered: Amazon highlights: ad spend, aggregators into B&M, restock limits, hybrid Quantitative analysis: social’s impact on Amazon and Instacart Stratably’s work: Instant Grocery + Brand Marketing is Performance Marketing McKinsey argues for digital teams to lead the business Recapping digital initiatives at Costco Forecasting digital ad spend Recapping Chewy’s digital performance Instacart executive turmoil […]

Performance Marketing Includes Brand Marketing [unlocked]

Article in Building Blocks

Brand vs. Direct Response Eric Seufert offers a perspective on why brand marketing for digital goods needs to fit into a broader framework that emphasizes one measurement output. His article triggered thoughts about how to apply this to consumer brands doing eCommerce.   The core of his perspective is that brand, delayed response, and direct […]

Gift Discovery, DoorDash, Apple & Peloton, Amazon TV Ads [unlocked]

Article in Research

      The Spark November 15, 2021         Topics Covered: All the channels where consumers discover gift ideas DoorDash results follow deceleration in broader eCommerce Stratably Consumer Recap: CV-19 cases down 50%, but risk aversion unchanged Peloton cites Apple privacy initiatives as a negative The potential for Amazon TV ads Review […]

The Importance of Advertising to Amazon (and everyone else) [unlocked]

Article in Briefings

“Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon.” -Eric Schmidt, Google, 2014 Amazon’s advertising business is up 620% over the last four years. On a compound annual growth rate basis, it grew 64% each year since 2017.     It is now solidly the third […]