Tag: Digital Advertising

FBA CMS Impact on 1P, December retail sales, ROAS compares + more

Article in Research

Topics Covered: January 23, 20231P implications of Amazon’s new FBA capacity initiativeOne-third of brands not using Amazon for full funnelRetail sales accelerate in Dec., especially onlineRetail media ROAS positive in 4QSocial contagion and layoffsAMC expands ad signalsPerformance vs. brandAmazon’s new FBA capacity initiative has 1P implicationsAmazon’s new FBA Capacity Management System (let’s call it FBA […]

One-Third of Brands Aren’t Using a Full Funnel Approach with Amazon Advertising

Article in Briefings

January 18, 20232 minute read All of us know Amazon is a great site to convert shoppers that are in-market searching for goods. This is the power of paid search on Amazon. However, we also know consumers use Amazon at different points in their shopping journey, and Amazon’s ad options stretch across the funnel.Large advertisers are already spending […]

How are brands adjusting their Amazon ad plans in ’23?

Article in Briefings

January 16, 20225 minute read eCommerce leaders face an increasingly complex decision set with Amazon Advertising in 2023. While Amazon continues to offer unprecedented scale, measurement, audience quality and inventory options compared to peers, its growth is slowing, ordering pattern volatility has increased, and there is more competition from other retail media options. This complexity is layered on […]

Amazon Ads, AI Impact, Social Commerce Dead & More

Article in Research

Topics Covered: January 16, 2023Brands spending more ad budgets with AmazonBrands accelerating growth on AmazonGenerative AI on retailCase Study: How 3P sellers get exclusive productInstagram kills shopping tabTwitch ad innovationNo boundaries in eGroceryHow are brands adjusting their Amazon ad plans in ’23?eCommerce leaders face an increasingly complex decision set with Amazon Advertising in 2023. While Amazon […]

Brand thoughts on Amazon in 4Q + Upper Funnel Importance & eGrocery

Article in Research

Topics Covered: January 9, 2023Diving a layer deeper into Amazon’s growthFeeling behind? Top vs. Bottom of FunneleGrocery UpdatesA Layer Deeper: Analyzing Amazon’s projected growth in 4Q & 2023Amazon has historically been a growth machine, compounding its sales at an astonishing 24% each year over the last decade. 2023 is shaping up to be different. eCommerce leaders face the […]

ChatGPT on PDPs + Scorecards, Amazon, Ad Outlooks

Article in Research

Topics Covered: December 12, 2022Testing eCommerce knowledge with ChatGPTHundreds of aisles, not an infinite shelfImproving PDPsAd forecast cutAmazon short form videoAmazon measurement initiativesAmazon tech expands in groceryTesting eCommerce Knowledge with ChatGPTThere’s been an explosion in interest around Generative AI with the release of ChatGPT. Headlines are stating it will replace Google Search, while others are quick to […]

Prep for Walmart 3Q22 Results + eGrocery & TikTok vs. Amazon

Article in Research

Topics Covered: November 14, 2022Walmart results coming this weekSprouts’ digital sales outpacing management expectationsTikTok cuts ad forecast by $2B (wow, Amazon)Programmatic & CTV spend resilientAmazon cost-cuttingPreparing for Walmart’s 3Q ResultsWalmart is set to report its third-quarter results tomorrow. For those that pay close attention to the results, here’s what Stratably is thinking about before the call. WHAT’S […]