Tag: Digital Advertising

Takeaways from our Live Session on Driving Google Traffic to Amazon

Article in Research

November 2, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on the pros and cons of using Google to drive traffic to Amazon.   While most brands default to driving Google traffic to their DTC site, Amazon offers conversion rate advantages that may be significant enough to offset the data, […]

Amazon Ads Outperforms Peers with Measurement Advantage

Article in Benchmarks

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Amazon Ads vs. Social & Search Peers in 3Q23

Article in Forecasts

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Putting Instacart’s advertising business into broader context

Article in Briefings

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Key takeaways from Meta, Google, Snap, Roku, eBay & Netflix in 2Q23

Article in Briefings

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Amazon/Pinterest: 5 Questions Every CMO Should Be Asking About their Organization

Article in Briefings

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Media spend is as healthy as ever for consumer brands

Article in Briefings

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Clean Rooms will be as Common as Retail Media Networks

Article in Briefings

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]