Tag: TikTok

Fundamentals; Agency Selection; Brand Media; CMO Title Change

Article in Research

Topics Covered: April 11, 2022Fundamentals before metaverseAgency selectionBrand retail media networksUnilever updates CMO titleUpdate for Amazon NAMsInstacart statsKroger & Bed Bath 🤔$100B SheinSustainability/retention ideaUnique in-store experienceCase study: L’Oreal on TikTok

Amazon Marketing Cloud, 15 Minutes for GoLocal?, TikTok>Super Bowl

Article in Research

Topics Covered: January 31, 2021Instacart expanding ad optionsAmazon Marketing Cloud explainedImportance of insider access on AmazonPragmatic choice with Walmart ConnectInvestors interested in Retail MediaWalmart’s GoLocal pitchAggregators interested in B&M expansionTikTok > Super Bowl?New tech for product content creationBear case on NFTs for brands

Retail Sales Analysis, PDP Challenges, & Quick Commerce Considerations

Article in Research

Topics Covered: Macro still front and center in 2022 Managing product detail page content The difference between established and start up brands in quick commerce Instacart predictions for 2022 Rapid delivery models expanding beyond grocery Ford leverages TikTok for the first time Omni-enabler DoorDash expanding beyond food  

TikTok Launching Virtual Restaurant Initiative

Article in Briefings

2 minute read In one of the starkest examples of digital platform flexibility combined with content-as-commerce, TikTok announced plans to partner with Virtual Dining Concepts and Grubhub to open TikTok Kitchens – virtual restaurants that capitalize on trending food items in the app. 

Latest Insights on Amazon, Omni-Enablers, RGD, & Social Food

Article in Briefings

December 22, 2021Topics Covered:Amazon, DoorDash, and Lyft all participating in omni-enabler marketAmazon continues slow pace of Fresh B&M expansion – â€™22 expansion plans seem ambitiousTikTok launches virtual kitchen initiative demonstrating the power #FoodTikTokRapid Grocery Delivery (RGD) continues robust growth: Gopuff and Flink raise big money, expansion into Boston and CanadaOnline grocery market growth of 6% Y/Y in […]

Omicron Store Impact; Home Improvement Spending, Multi-Channel Shopping [unlocked]

Article in Research

Topics Covered: Target yet to see negative impact from Omicron on store shopping Lowe’s forecasts slowing home category in 2022 citing tough comps From Stratably: How brands are leveraging TikTok to drive sales Chart of the week: Multi-channel shopping across categories Amazon Highlights: Metrics Cheat Sheet, Video ROI, ads contested at FTC Brand example: e.l.f. experimenting […]

Leveraging TikTok to Drive Sales [unlocked]

Article in Building Blocks

10 minute readTL/DR: TikTok is a social commerce powerhouse eCommerce teams need to care about, regardless of the category they compete in. It’s capable of driving 83% month-over-month sales lifts on Amazon and enabling a cookie company in Utah to have more reach than Nike. Yet, it’s highly unpredictable and requires brands to move fast, […]