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in Briefings
TL;DR: Viral Amazon products rarely justify second-mover investment, and most brands are chasing the wrong signals, benchmarking against category leaders that are defending declining share and applying flat RoAS targets across their portfolio. The path forward is a disciplined framework for separating durable demand from short-term noise, oriented around attribute-level themes rather than the hero […]
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in Briefings
TL;DR: Algorithmic price matching has evolved far beyond same SKU comparisons. Retailers now monitor and match competitive pricing in real time at the per-ounce level, across loyalty program offers, and across multiple channels simultaneously, creating a downward spiral that erodes margin and strains channel relationships. The good news: most brands haven’t come close to exhausting […]
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in Forecasts
Download Stratably’s most current Etsy forecast, including quarterly and annual projections and key areas to watch for the year ahead. Retail leaders like you can utilize this concise resource to better understand the company’s future outlook, inform your internal forecasting, assist in strategically prioritizing your key accounts, and strengthen your presentations. This is a gated […]
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in Forecasts
Download Stratably’s most current Wayfair forecast, including quarterly and annual projections and key areas to watch for the year ahead. Retail leaders like you can utilize this concise resource to better understand the company’s future outlook, inform your internal forecasting, assist in strategically prioritizing your key accounts, and strengthen your presentations. This is a gated […]
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in Benchmarks
July 18, 2024 6 minute read Around every AVN season, there’s a corner of the 1P vendor community buzzing with curiosity about 3P selling – either switching completely or, more commonly and realistically, deploying a hybrid selling strategy that leverages both Vendor and Seller Central. It’s understandable: AVNs were at least somewhat challenging for 72% […]
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in Benchmarks
June 25, 2024 Now that the 2024 AVN season has concluded, brands are eager to understand how their experience compared to their peers and how they can set themselves up for success in the year ahead and for 2025 negotiations. That’s why we partnered with Martin Heubel of Consulterce on a benchmark study of 252 […]
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in Briefings
June 13, 2024 5 minute read All digital leaders face the same challenge: so much to do, so little time (and budget, and resources)! With so many variables to manage – inventory, pricing, content, advertising, brand control, variations, brand stores, you name it! – one of the most important facets of the job is deciding […]
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in Forecasts
April 15, 2024 3 minute read Stratably’s eTailer Index comprises 13 of the largest eCommerce platforms in the U.S. market that account for $820 billion in annual global gross merchandise value (GMV). Analyzing the Index sheds light on a subset of eCommerce, and it illuminates performance differences for pure eCommerce models compared to their omnichannel […]