April 15, 2024
3 minute read
Stratably’s eTailer Index comprises 13 of the largest eCommerce platforms in the U.S. market that account for $820 billion in annual global gross merchandise value (GMV).
Analyzing the Index sheds light on a subset of eCommerce, and it illuminates performance differences for pure eCommerce models compared to their omnichannel peers. It helps leaders like you understand market performance at a more granular level, which can improve investment allocation decisions across your accounts and channels.
The Index complements the widely followed U.S. Census Bureau's quarterly eCommerce report in two ways:
- It provides a transparent view into which eTailers, platforms, and business models are driving growth.
- A bottoms-up forecast that starts at the company level can be built with the assistance of investment market signals rather than being restricted to only a top-down approach via the Census data.
We updated our bottoms-up forecasting for the Index constituents to understand which businesses are projected to grow the fastest and the implications of such growth for large consumer brands.
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