Tag: Instacart

Fundamentals; Agency Selection; Brand Media; CMO Title Change

Article in Research

Topics Covered: April 11, 2022Fundamentals before metaverseAgency selectionBrand retail media networksUnilever updates CMO titleUpdate for Amazon NAMsInstacart statsKroger & Bed Bath 🤔$100B SheinSustainability/retention ideaUnique in-store experienceCase study: L’Oreal on TikTok

No Boundaries, Instacart Resets, Financial Irresponsibility

Article in Research

Topics Covered: March 28, 2022Technology has killed status-quo boundariesOnline grocery market updateInterview with Todd Hassenfelt, eCommerce Director, Colgate-PalmoliveAmazon TNFMore retail media disclosuresProduct content guidelines across retailersThe risk of remote work within eCommerce

Instacart Resets Amidst Turbulent eGrocery Market

Article in Briefings

It was a big week for Instacart…TL/DR: rebrand + valuation cut + platform launch! The most impactful element of Instacart’s changes is the announcement of its new platform that enables grocers to build an online grocery offering. The platform essentially unbundles Instacart’s white label full solution into various components that a grocer can implement on their own […]

The New Algorithm; Performance Marketing in CPG; $ vs. %

Article in Research

Topics Covered: March 21, 2022Advertising is the New AlgorithmPerformance Marketing’s Impact on Retail MediaDollars vs. PercentagesCustomer Acquisition: Stores vs. SocialReplacing the Super BowlRetail media expands to non-endemicDive into Walmart.comInstacart & social commerceExcitement around Walmart DSPAmazon fulfillment center scale

Easy and Complex, All at Once!

Article in Briefings

March 8, 20222 minute readA Variety of eGrocery Models are Challenging AmazonConsumer packaged goods (CPG) products are difficult to sell online. The costs of shipping simply overwhelm sub-$10 products. This problem became so common, Amazon gave it a special acronym: CRAP! Products that Cannot Realize a Profit are delisted from the site, hurting sales for both Amazon […]

Amazon Marketing Cloud, 15 Minutes for GoLocal?, TikTok>Super Bowl

Article in Research

Topics Covered: January 31, 2021Instacart expanding ad optionsAmazon Marketing Cloud explainedImportance of insider access on AmazonPragmatic choice with Walmart ConnectInvestors interested in Retail MediaWalmart’s GoLocal pitchAggregators interested in B&M expansionTikTok > Super Bowl?New tech for product content creationBear case on NFTs for brands

Retail Sales Analysis, PDP Challenges, & Quick Commerce Considerations

Article in Research

Topics Covered: Macro still front and center in 2022 Managing product detail page content The difference between established and start up brands in quick commerce Instacart predictions for 2022 Rapid delivery models expanding beyond grocery Ford leverages TikTok for the first time Omni-enabler DoorDash expanding beyond food  

Delivery Speed Elasticity [unlocked]

Article in Briefings

4 minute read Price elasticity is the sensitivity of demand to a product’s price. For an elastic product, if you raise price by 10%, demand may fall by more than 10%. For an inelastic product, if you raise price by 10%, demand falls by less than 10%, if at all. The Information reports rapid grocery delivery companies […]