Topics Covered: September 26, 2022Part 1 (of 3) – Most interesting findings on AmazonAmazon Accelerate conference takeawaysWalmart partners with TikTok and Snap750k join General Mills loyalty programCoty sees digital as a way to reduce CapexInstacart launches “Connected Stores” initiative1 in 8 ad dollars going to retail media
Topics Covered: September 12, 2022Kroger breakdownPodcast episode discussing high impact, low adoption opportunitiesWhat do we mean by eCommerce?Analyzing what brands expect from retail media managersAmazon CPCs downBear case on programmatic retail mediaInstacart acquires RosieSocial commerce set back again
August 31, 20223 minute readRetail professionals like us talk about eCommerce as if it’s one homogenous thing. eCommerce is what’s sold online. It’s what the Census Bureau reports. It’s what Amazon dominates. It’s a growing segment of Walmart and Target’s business. It’s how new brands go to market. eCommerce is a singular concept because the term is […]
Topics Covered: August 29, 2022Lessons from Peloton expanding to Amazon5 takeaways on Amazon’s changing business mixKroger opens more spokesInstacart +39% Y/YEasier to join Walmart’s marketplaceAmazon expanding clean room
Topics Covered: April 11, 2022Fundamentals before metaverseAgency selectionBrand retail media networksUnilever updates CMO titleUpdate for Amazon NAMsInstacart statsKroger & Bed Bath 🤔$100B SheinSustainability/retention ideaUnique in-store experienceCase study: L’Oreal on TikTok
Topics Covered: March 28, 2022Technology has killed status-quo boundariesOnline grocery market updateInterview with Todd Hassenfelt, eCommerce Director, Colgate-PalmoliveAmazon TNFMore retail media disclosuresProduct content guidelines across retailersThe risk of remote work within eCommerce
It was a big week for Instacart…TL/DR: rebrand + valuation cut + platform launch! The most impactful element of Instacart’s changes is the announcement of its new platform that enables grocers to build an online grocery offering. The platform essentially unbundles Instacart’s white label full solution into various components that a grocer can implement on their own […]
Topics Covered: March 21, 2022Advertising is the New AlgorithmPerformance Marketing’s Impact on Retail MediaDollars vs. PercentagesCustomer Acquisition: Stores vs. SocialReplacing the Super BowlRetail media expands to non-endemicDive into Walmart.comInstacart & social commerceExcitement around Walmart DSPAmazon fulfillment center scale