Tag: Analytics

Brand thoughts on Amazon in 4Q + Upper Funnel Importance & eGrocery

Article in Research

Topics Covered: January 9, 2023Diving a layer deeper into Amazon’s growthFeeling behind? Top vs. Bottom of FunneleGrocery UpdatesA Layer Deeper: Analyzing Amazon’s projected growth in 4Q & 2023Amazon has historically been a growth machine, compounding its sales at an astonishing 24% each year over the last decade. 2023 is shaping up to be different. eCommerce leaders face the […]

Responding to Pushback on Amazon Analytical Tools

Article in Briefings

December 15, 20223 minute read Leaders that have been reading Stratably for the last 12 months know that Amazon Marketing Cloud, Attribution, and Stream rank highly as tools that are under-adopted. (Read more here/here/here/here/here) In short, these tools combine to form a much deeper understanding of the value of advertising, which in turn drives strategic and tactical […]

Benchmark Research on Analytics Teams – Part 5

Article in Benchmarks

December 2, 20222 minute read To wrap up the benchmark series on Amazon Analytical tools, we also asked respondents to shed light on their retail analytics teams today and planned hiring in the future. Analytics has been a top focus for eCommerce teams for the last several years. However, the total number of dedicated analytics staff is […]

Benchmark Research on Amazon Stream – Part 4

Article in Benchmarks

December 1, 20222 minute read In part four of Stratably’s Amazon analytical tool benchmark, we explore Amazon Stream. As a reminder,, Stream is “a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real time, through the Amazon Ads API.” Stream sheds light on how the value of an ad […]

Benchmark Research on Amazon Attribution – Part 3

Article in Benchmarks

November 30, 20222 minute read In part three of Stratably’s Amazon analytical tool benchmark, we explore Amazon Attribution (Attribution). As a reminder, Attribution is “an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon.” Since consumers are exposed to ads across many different mediums, brands can use Attribution to […]

Benchmark Research on Amazon Marketing Cloud – Part 2

Article in Benchmarks

November 29, 20222 minute read In part two of Stratably’s Amazon analytical tool benchmark, we explore Amazon Marketing Cloud (AMC). As a reminder, AMC is “a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.” Put most simply, AMC provides […]

Benchmark Research on Amazon Marketing Cloud, Attribution, & Stream – Part 1 (Summary)

Article in Benchmarks

November 28, 20225 minute read Stratably surveyed 40 consumer brands on their usage of Amazon’s analytical tools including Amazon Marketing Cloud, Amazon Attribution, and Amazon Stream. This is an important study because many brands are unfamiliar with these tools resulting in low adoption. This low adoption is resulting in a competitive edge opportunity that rarely exists on […]

Benchmark Research on Amazon Analytical Tools + Holiday Insight

Article in Research

Topics Covered: November 28, 2022Amazon analytical tool adoptionDeclining growth, same spend?eCommerce teams moving in right directionBest Buy insights on holidayDollar Tree growing in tough macroGopuff iterationsBenchmark Research on Amazon Analytical ToolsStratably surveyed 40 consumer brands on their usage of Amazon’s analytical tools including Amazon Marketing Cloud, Amazon Attribution, and Amazon Stream. This is an important study […]