Article
in Briefings
TL;DR: Viral Amazon products rarely justify second-mover investment, and most brands are chasing the wrong signals, benchmarking against category leaders that are defending declining share and applying flat RoAS targets across their portfolio. The path forward is a disciplined framework for separating durable demand from short-term noise, oriented around attribute-level themes rather than the hero […]
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in Research
TL;DR: Missed Russ Dieringer’s opening keynote at Syndigo Connect 2026? Watch the full presentation and download the slides to learn how leading brands are separating signal from noise and building more intelligent commerce strategies. 1 minute read (Presentation recording and slide deck linked below) Stratably’s Russ Dieringer presented the opening keynote at Syndigo Connect 2026, […]
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in Benchmarks
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
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in Benchmarks
TL;DR: This comprehensive strategy workbook combines forecasts, consumer brand benchmarks, and expert intel with 7 hands-on tools for best-in-class Amazon strategy and execution in 2026. 1 minute read Log in to download the full workbook linked at the bottom Our Amazon Strategy Workbook includes All-Signal, No Noise insights digital leaders need to forecast their business, […]
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in Briefings
TL;DR: Most consumer brands are data rich but insight poor. eCommerce analytics is fragmented across retailers, analytics teams haven’t been able to keep pace, and AI is moving fast. For insight-starved business leaders, the fix isn’t waiting for IT to build the perfect solution. It’s running short-term AI-powered analysis in parallel with a longer-term data […]
Article
in Briefings
TL;DR: eCommerce now generates a wealth of deterministic shopper data like substitutability scores, customer lifetime value, and branded search trends, but most brands still treat them as siloed account metrics rather than enterprise brand health signals. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market […]
Article
in Research
TL;DR: Most brands have invested heavily in dashboards, reporting tools, and data warehouses. Yet diagnostic speed remains slow, automation minimal, and AI underutilized. Rather than more data, brands need a redesigned analytics stack that enables proactive anomaly detection, connected cross-channel insights, and automated recommendations embedded directly into workflows. 2 minute read Our benchmarking across 103 […]