Tag: Analytics

Retail Media Challenge + AI’s iPhone Moment, Amazon & Data

Article in Research

Topics Covered: March 27, 2023Fraction of a fraction fallacy in retail mediaAI’s iPhone momentRanking data sharing by retail mediaNew Amazon DSP metrics researchToo much data, too little insightAmazon delivering from storesChewy expects continued discretionary weaknessWe just need a fraction of a fraction…Launching a retail media network is the path towards riches. Put simply, retail margins are […]

Latest insights on Walmart Luminate from the CMA 2023 Conference

Article in Briefings

March 8, 2023 There was a panel discussion dedicated to Walmart Luminate at the Category Management Association’s annual conference last week. It included a mix of professionals from Walmart Luminate, Shiloh Technologies (an API partner), along with category managers from Nestle and Sanofi. The purpose of the session was to help attendees understand how consumer brands are utilizing […]

How Hourly Bidding Can Create a Major Competitive Advantage – Recap

Article in Research

March 7, 2023 Stratably hosted Joe Shelerud from Ad Advance to explain what insights Amazon Marketing Stream (“Stream”) unlocks and how that drives hourly bidding opportunities on Amazon Sponsored Products and Sponsored Display. Watch the session hereSpending money on advertising is no longer enoughAmazon is a wildly competitive platform where brands and sellers scrape and claw their […]

Key Takeaways from CAGNY 2023

Article in Briefings

February 27, 2023 The annual CAGNY conference took place last week in Florida providing participating leadership teams across the largest CPG companies the opportunity to talk about their corporate strategy, changes underway in their organizations, and long-term growth and profitability goals. We reviewed the presentations and commentary to uncover common themes across organizations. Read on for our key […]

Takeaways from Measuring Customer LTV via AMC Presentation

Article in Research

February 1, 20232 minute read Stratably hosted Patrick Miller from Ascential to explain how brands can measure customer lifetime value by cohort via AMC, and what actions that can drive. Watch the session hereCreate a competitive edgeWe often encourage Amazon NAMs, heads of eCommerce and their senior leadership colleagues to think about how they can create a […]

Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

Article in Research

Topics Covered: January 30, 2023Benchmark results on Amazon ad shiftsTeams restructuring for retail mediaAd slowdown debateClean room adoptionJust Walk Out(performance)Getir expandingHow are brands shifting between Amazon ad types in ’23?We’ve recently published Amazon’s fast growth outlook compared to retail peers, it maintaining its dominance amongst retail media competitors, and the fact that a third of […]

Brand thoughts on Amazon in 4Q + Upper Funnel Importance & eGrocery

Article in Research

Topics Covered: January 9, 2023Diving a layer deeper into Amazon’s growthFeeling behind? Top vs. Bottom of FunneleGrocery UpdatesA Layer Deeper: Analyzing Amazon’s projected growth in 4Q & 2023Amazon has historically been a growth machine, compounding its sales at an astonishing 24% each year over the last decade. 2023 is shaping up to be different. eCommerce leaders face the […]

Responding to Pushback on Amazon Analytical Tools

Article in Briefings

December 15, 2022 Leaders that have been reading Stratably for the last 12 months know that Amazon Marketing Cloud, Attribution, and Stream rank highly as tools that are under-adopted. (Read more here/here/here/here/here)In short, these tools combine to form a much deeper understanding of the value of advertising, which in turn drives strategic and tactical changes. In a […]