Tag: Gaming

Super Bowl Challengers, Top ROI at Amazon, $80B at Stake

Article in Research

Topics Covered: February 14, 2022Retail media network ROI$80 billion in promo & placement spending up for grabsAre retail media budgets at risk?Amazon stores don’t matterChallenger brands watching rivals during The Big GameAnti-climatic strategies for the metaverseCase study: The power of linking social to AmazonShip backlogs easing in 2H22Where livestreaming can workAcquisition in the Connected TV space

Omicron Store Impact; Home Improvement Spending, Multi-Channel Shopping [unlocked]

Article in Research

Topics Covered: Target yet to see negative impact from Omicron on store shopping Lowe’s forecasts slowing home category in 2022 citing tough comps From Stratably: How brands are leveraging TikTok to drive sales Chart of the week: Multi-channel shopping across categories Amazon Highlights: Metrics Cheat Sheet, Video ROI, ads contested at FTC Brand example: e.l.f. experimenting […]

Omicron Impact, Black Friday, Livestreaming, Inflation, Supply Chain [unlocked]

Article in Research

Topics Covered: Omicron variant’s impact on shopping during Cyber 5 Early performance estimates for Black Friday Walmart livestreaming continues with new platform Inflationary trends online by category Prime, Walmart+ Adoption by TikTokers GAP crushed by supply chain issues Leveraging assortment with Amazon Supply Chain: Deliverr raises new round at $2 billion to help drive forward […]

Privacy & Social Commerce, Influencers’ Influence, Metaverse Commerce

Article in Research

Topics Covered: Facebook investing more into commerce, driven by privacy initiatives Shopify edging into advertising Google pushing back a cookie-less future The magnitude of influencers influence Two different takes on the limits of digital experiences How retailers are attempting to get shoppers back to stores Case studies on tapping into gaming Walmart’s supply chain focus to support customers

Convergence of Media & Brands; Gaming the New Frontier

Article in Research

Topics Covered: Netflix opening up storefronts L’Oreal developing TV shows Bite sized content the future Roblox as the next marketing frontier Digital sales outlook picking up Tech executive picked to lead Ferrari Chewy.com quarterly performance And more…

Metaverse Commerce

Article in Building Blocks

Opportunities Abound in Gaming Natalia Vasilyeva, VP of Marketing at Anzu, stated in an article on the Metaverse, “Gaming as an ecosystem seems to be every marketer’s dream.