Consumer Pulse + Returns + Metaverse + RGD
Article in ResearchTopics Covered: May 23, 2022Part II: eCommerce Winter Retail BloodbathCharging for returnsRGD consolidationMetaverse developmentsLatest retail sales market data
Tag: Gaming
Checking the Consumer Pulse
Article in Research9 minute readConsumer Demand ChangingLast week I wrote about surviving the eCommerce Winter, otherwise known as this time we’re in where digital growth has stalled and growth investors have shunned anything remotely positioning itself as “we’ll-make-money-once-at-scale”. Instead of “winter”, this past week could have been described as a retail bloodbath.
Today’s Fundamentals > Metaverse
Article in Building BlocksLast week I posted a simple way to determine if you should be investing in the metaverse…👇👇👇
Amazon’s Ad Lead, Social Commerce Everywhere, Active vs. Passive Strategy
Article in ResearchTopics Covered: February 28, 2022Don’t be lazyAmazon’s head startLivestream’s role#StoreTrendsTikTok InternsDoorDash scrapes TargetJWO at Whole FoodsTarget curbsideMetaverse now, later, never?Tech alert – big company DTC
Super Bowl Challengers, Top ROI at Amazon, $80B at Stake
Article in ResearchTopics Covered: February 14, 2022Retail media network ROI$80 billion in promo & placement spending up for grabsAre retail media budgets at risk?Amazon stores don’t matterChallenger brands watching rivals during The Big GameAnti-climatic strategies for the metaverseCase study: The power of linking social to AmazonShip backlogs easing in 2H22Where livestreaming can workAcquisition in the Connected TV space
Omicron Store Impact; Home Improvement Spending, Multi-Channel Shopping [unlocked]
Article in ResearchTopics Covered: Target yet to see negative impact from Omicron on store shopping Lowe’s forecasts slowing home category in 2022 citing tough comps From Stratably: How brands are leveraging TikTok to drive sales Chart of the week: Multi-channel shopping across categories Amazon Highlights: Metrics Cheat Sheet, Video ROI, ads contested at FTC Brand example: e.l.f. experimenting […]
Omicron Impact, Black Friday, Livestreaming, Inflation, Supply Chain [unlocked]
Article in ResearchTopics Covered: Omicron variant’s impact on shopping during Cyber 5 Early performance estimates for Black Friday Walmart livestreaming continues with new platform Inflationary trends online by category Prime, Walmart+ Adoption by TikTokers GAP crushed by supply chain issues Leveraging assortment with Amazon Supply Chain: Deliverr raises new round at $2 billion to help drive forward […]
Privacy & Social Commerce, Influencers’ Influence, Metaverse Commerce
Article in ResearchTopics Covered: Facebook investing more into commerce, driven by privacy initiatives Shopify edging into advertising Google pushing back a cookie-less future The magnitude of influencers influence Two different takes on the limits of digital experiences How retailers are attempting to get shoppers back to stores Case studies on tapping into gaming Walmart’s supply chain focus to support customers