Tag: Top Amazon

Amazon-related articles for home page

Amazon 1Q22 Results Recap

Article in Briefings

3 minute readSummary: Amazon 1Q22 ResultsAmazon’s retail business continued its deceleration as the company lapped the end of the pandemic and stimulus payments from a year ago. Its fulfillment capacity is now back to pre-pandemic performance levels, helping support 60%+ GMV growth on a two-year stack basis.North America (+8% Y/Y) performed better than International (down […]

“Buy with Prime” vs. Shopify & Deliverr

Article in Briefings

Understanding how “Buy with Prime” and Shopify’s Interest in Deliverr are LinkedThere were two, very related developments that happened last week:Amazon launched “Buy with Prime”: In summary, a DTC site can place a widget on their checkout that allows the consumer to use their Amazon credentials to check out and then the brand uses Amazon […]

Amazon Marketing Cloud (everything I’ve learned so far…)

Article in Briefings

10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]

Stratably Interviews Patrick Miller on Amazon Advertising

Article in Interviews

February 16, 20222 minute readLet’s Talk Amazon AdvertisingStratably Discussions is the forum for powerful interviews of digital commerce practioners, visionaries and experts across a range of eCommerce topics.   In this first interview of the series, Patrick Miller, Co-President of Digital Commerce at Ascential, shares his thoughts on the current state of Amazon advertising, key initiatives for […]

1Q22 Amazon Research Summary

Article in Research

February 15, 20224 minute readA Collection of Research & ArticlesAmazon is the central driving force behind digital commerce, growing its gross merchandise value 23% Y/Y in 2021, amounting to $124 billion in incremental GMV during the year, while also enabling $31 billion in advertising spend. The account is massive, dynamic, and challenging to manage.  This post aims […]

Amazon Stores Don’t Matter

Article in Briefings

4 minute readAmazon acquired Whole Foods for $13.4 billion in June 2017, ushering in a new sense of urgency at its omnichannel rivals that worried Amazon would be the one to create a true omnichannel experience. This has never come to be realized though, at least not in terms of Amazon delivering a game changing digital/physical […]

Amazon Breakdown (Part 5): 4Q21 Results

Article in Briefings

3 minute readTech has been a bloodbath of late and Amazon continued the trend, reporting weaker than expected results and a mediocre growth outlook.However, the company pulled out the slowing-growth playbook and announced it will be raising the price of Prime Membership 17%, to $139 per year (currently $119/year).The combination of this price increase, along […]

Amazon Breakdown (Part 1): Online Stores

Article in Briefings

2 minute readAs Amazon prepares to report quarterly results this Thursday, we’re breaking down its retail business segments in a multi-part series this week. First up, Amazon’s Online Stores business segment, which primarily encompasses its 1P business.