Amazon-related articles for home page
July 25, 2024 6 minute read In this article, we share key takeaways from Prime Day, including sales performance, promotional and advertising strategies, the role of Amazon’s AI chatbot Rufus, and the impact of competing events. We focus on the implications for Prime Big Deal Days, the Q4 holiday period, and future Prime Day events. […]
July 10, 2024 4 minute read Midway through the year, our longstanding Amazon pulse benchmark checks in with the industry to understand real-time sales and advertising performance on Amazon as well as promotional dynamics and inventory levels. In this edition, we place a particular focus on how digital leaders should be thinking about the ultra-competitive […]
July 8, 2024 2 minute read Navigating Amazon’s competitive landscape requires knowing which strategies will drive the most profitable growth for your brand. Our latest benchmarking analysis and competitive edge diagram reveal the high impact yet underutilized tactics, while debunking common practices that may not yield significant results. In this article, we dive into the […]
June 27, 2024 2 minute read Log in to download the full report linked at the bottom. With 2024 AVNs closed out for most brands, Stratably and Consulterce teamed up on a benchmark study to understand how the negotiations ended up, the impact to trade terms and profitability, and brands’ key focus areas going forward. […]
June 24, 2024 3 minute read Amazon provides brands with an unprecedented number of tactics, tools, and programs (“levers”) to grow and manage their business. This challenges brands as it is difficult to parse the signal from the noise, especially if Amazon is pushing certain levers aggressively and / or media publications tout the latest […]
May 20, 2024 1 minute read Amazon annual vendor negotiations (AVNs) are a good thing. What are you talking about??? Let’s get into it. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live […]
May 15, 2024 Brands are relying on new product innovation to support their growth plans, and Amazon is becoming an increasingly important platform for launching products. In fact, over 1-in-4 brands are now launching their new products on Amazon first before expanding to other accounts. Yet, over 1-in-3 don’t have a great strategy or process […]
This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]