Tag: Top Amazon

Amazon-related articles for home page

Amazon Annual Vendor Negotiations are a Good Thing

Article in Briefings

May 20, 2024 1 minute read Amazon annual vendor negotiations (AVNs) are a good thing. What are you talking about??? Let’s get into it. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live […]

Strategies and Tactics for Launching Products on Amazon

Article in Research

May 15, 2024 Brands are relying on new product innovation to support their growth plans, and Amazon is becoming an increasingly important platform for launching products. In fact, over 1-in-4 brands are now launching their new products on Amazon first before expanding to other accounts. Yet, over 1-in-3 don’t have a great strategy or process […]

Takeaways for Retail Leaders from Amazon’s 1Q24 Results

Article in Forecasts

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

Advanced AMC Usage: AMC Audiences

Article in Research

April 30, 2024 While general adoption of AMC has more than doubled in the past year, less than one in ten brands self-report using the tool in an advanced way. This means brands and agencies that can employ sophisticated AMC strategies will have a competitive advantage in terms of reaching customers more efficiently. Amazon continues […]

How to Properly Benchmark Amazon’s Performance

Article in Briefings

April 22, 2024 1 minute read A common mistake made in benchmarking Amazon’s performance is what to compare it to. The FTC, most analysts, and often retail leaders like to compare Amazon to the eCommerce channel. They limit the comparison of Amazon’s growth rate to just the digital portion of omnichannel retailers’ growth rate. At […]

Amazon Monthly Pulse Benchmark: March 2024

Article in Benchmarks

March 27, 2024 2 minute read We consistently benchmark the brand community to understand how their Amazon business is performing relative to expectations. The latest results include insights into sales and advertising performance, along with promotional intensity. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the […]

Takeaways from our Live Session on Amazon Vendor Services (AVS) Program

Article in Research

March 21, 2024 The Amazon Vendor Services (AVS) program (also known as Strategic Account Services or SAS) provides your brand with a dedicated contact inside Amazon (called a customer success manager or CSM) to solve day-to-day issues and support a variety of operational initiatives, from getting started with a new supply chain programs to catalog […]

AVN Success Helped by Prep Time and Senior Leader Buy-In

Article in Benchmarks

March 14, 2024 4 minute read Amazon annual vendor negotiations (AVNs) are tough. That’s why we’ve had hundreds of brands leverage our webinar, whitepaper, and 5-step framework this year, which provide quantitative data and expert advice to support this critical aspect of their Amazon business. These brands also weighed in on why AVNs are so […]