Tag: Top Amazon

Amazon-related articles for home page

Takeaways from our Live Session on Amazon Data Pipelines

Article in Research

May 24, 2023   Stratably hosted Andrew Hamada from Reason Automation to share his perspective on how to build an Amazon data pipeline.   Watch The Recording Here Amazon provides unprecedented access to a variety of data that can drive decision-making for brands selling on its platform.   But extracting, transforming, storing and presenting that […]

Takeaways from our Live Session on Amazon DSP & AMC

Article in Research

May 3, 2023   Stratably hosted Jessica Gordon from Flywheel to talk about the unique use cases for Amazon DSP and how Amazon Marketing Cloud can be used to measure the full funnel impact of this ad type.   Watch The Recording Here Amazon Marketing Cloud adoption is growing Amazon Marketing Cloud continues to attract […]

The Rise of Factory Brands on Amazon – Recap

Article in Research

April 5, 2023 Stratably hosted Kiri Masters & Julie Spear from Acadia to dive into the Amazon Factory Brand phenomenon and how incumbent brands can better compete with these unique rivals. Watch The Recording HereCompetition is different on Amazon (and increasingly Walmart)Stratably’s pre-event benchmarking revealed just how unique competing online can be. Nearly half of registrants describe their […]

Factory Brands, Rating & Reviews Changing, AI Plugins & More

Article in Research

Topics Covered: April 3, 2023Factory brands on AmazonAmazon outperforms in 1QValue of ratings and reviews changingChatGPT plugins change discovery and buyingMetaverse pullbackOriginal social commerce meaning Kroger slowing Ocado strategyFactory Brands on Amazon: Junk, Good Enough, or Can’t TellSearch “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or […]

What Makes Products Durably Dominant on Amazon? – Recap

Article in Research

March 29, 2023 Stratably hosted John Shea from Momentum Commerce to explain the concept of “Durable Dominance” and what actions brands can take to not only win, but maintain, best seller rankings across their products. Watch The Recording HereIt’s not getting any easier on AmazonAmazon’s double the size it was pre-pandemic and despite the layoffs and click-bait […]

Breaking Down Amazon's Second Round of Layoffs and The Implications for Brands

Article in Briefings

March 28, 2023 You’ve heard about Amazon’s second round of layoffs, but what’s underlying this and what does it mean for your business? We dove in to illustrate the dual challenges Amazon is confronting in terms of growth and profitability compared to pre-pandemic, arming you with necessary context to understand “the why” behind these cuts and what […]

Analyzing Amazon’s 4Q22 Results

Article in Benchmarks

February 2, 2023 This was one of the less volatile quarters in a while for Amazon as it delivered moderate results amidst a slowing economy, all of which was largely expected.1P sales decelerated, although did stay in positive territory after adjusting for foreign currency.Meanwhile, Amazon’s 3P segment grew 24% Y/Y, a slight acceleration from the 23% […]

Takeaways from Measuring Customer LTV via AMC Presentation

Article in Research

February 1, 20232 minute read Stratably hosted Patrick Miller from Ascential to explain how brands can measure customer lifetime value by cohort via AMC, and what actions that can drive. Watch the session hereCreate a competitive edgeWe often encourage Amazon NAMs, heads of eCommerce and their senior leadership colleagues to think about how they can create a […]