Amazon-related articles for home page
3 minute readSummary: Amazon 1Q22 ResultsAmazon’s retail business continued its deceleration as the company lapped the end of the pandemic and stimulus payments from a year ago. Its fulfillment capacity is now back to pre-pandemic performance levels, helping support 60%+ GMV growth on a two-year stack basis.North America (+8% Y/Y) performed better than International (down […]
10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]
February 16, 20222 minute readLet’s Talk Amazon AdvertisingStratably Discussions is the forum for powerful interviews of digital commerce practioners, visionaries and experts across a range of eCommerce topics. In this first interview of the series, Patrick Miller, Co-President of Digital Commerce at Ascential, shares his thoughts on the current state of Amazon advertising, key initiatives for […]
February 15, 20224 minute readA Collection of Research & ArticlesAmazon is the central driving force behind digital commerce, growing its gross merchandise value 23% Y/Y in 2021, amounting to $124 billion in incremental GMV during the year, while also enabling $31 billion in advertising spend. The account is massive, dynamic, and challenging to manage. This post aims […]
4 minute readAmazon acquired Whole Foods for $13.4 billion in June 2017, ushering in a new sense of urgency at its omnichannel rivals that worried Amazon would be the one to create a true omnichannel experience. This has never come to be realized though, at least not in terms of Amazon delivering a game changing digital/physical […]
3 minute readTech has been a bloodbath of late and Amazon continued the trend, reporting weaker than expected results and a mediocre growth outlook.However, the company pulled out the slowing-growth playbook and announced it will be raising the price of Prime Membership 17%, to $139 per year (currently $119/year).The combination of this price increase, along […]
2 minute readAs Amazon prepares to report quarterly results this Thursday, we’re breaking down its retail business segments in a multi-part series this week. First up, Amazon’s Online Stores business segment, which primarily encompasses its 1P business.
3 minute read You can’t take an algorithm to lunch. Those that have attended enough Amazon-oriented conferences know the adage. Unlike working with a traditional retailer such as Walmart, Kroger, Home Depot, and so on, Amazon is, to put it mildly…different.