June 27, 2024

2 minute read

With 2024 AVNs closed out for most brands, Stratably and Consulterce teamed up on a benchmark study to understand how the negotiations ended up, the impact to trade terms and profitability, and brands’ key focus areas going forward. This is a follow-up study to our Amazon AVN and Profitability Study published in February.

  • 252 brands
  • Broad range of business sizes
  • Broad range of product categories
  • North American and European vendors (primarily)

This deep dive report shares the results of the survey and actionable takeaways to grow your margins with Amazon and set yourself up for success for 2025 AVNs.

  • A debrief of the 2024 AVN season
  • AVNs’ impact to trade terms
  • AVNs’ impact to brands’ margins
  • How Amazon margins stack up to the rest of retail
  • Strategic focus areas and profit levers for Amazon leaders
  • 11 additional resources on Amazon AVNs and profitability
  • And more

It’s designed for eCommerce leaders, Amazon national account managers, the C-Suite, and financial professionals inside brands, all of which are directly or indirectly involved in annual vendor negotiations with Amazon.

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