Tag: Social Commerce

Factory Brands, Rating & Reviews Changing, AI Plugins & More

Article in Research

Topics Covered: April 3, 2023Factory brands on AmazonAmazon outperforms in 1QValue of ratings and reviews changingChatGPT plugins change discovery and buyingMetaverse pullbackOriginal social commerce meaning Kroger slowing Ocado strategyFactory Brands on Amazon: Junk, Good Enough, or Can’t TellSearch “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or […]

Video x Commerce + DTC to Target + Digital Ads Slow

Article in Research

Topics Covered: July 25, 2022Video x Commerce3 reasons why eCommerce is importantYumi (DTC) expands to TargetAmazon buys One MedicalShipping study highlights progress neededSnap’s results highlight measurement challengesTwitter slowsTL;DR: Video is mostly siloed from commerce today and, as a result, under-leveragedScale is a core challenge as brands struggle to identify useful UGC content across multiple platforms Personalized, […]

Linking Video to Commerce with Ajay Bam of Vyrill

Article in Interviews

July 25, 20227 minute read TL;DRVideo is mostly siloed from commerce today and, as a result, under-leveragedScale is a core challenge as brands struggle to identify useful UGC content across multiple platforms Personalized, easily usable video that is integrated into commerce is the futureYouTube/Shopify partnership helps reach that future by shortening the journey from discovery to […]

Amazon & Grubhub; Aggregator to Target; Livestream Failing

Article in Research

Topics Covered: July 11, 2022What Amazon/Grubhub REALLY meansAnalyzing consumer behavior, pricing actions, and moreAmazon Aggregator launches on TargetLivestreaming is failingOnly so much marginWalmart+ goes InhomeAmazon’s Business is Evolving (The Grubhub Deal Illustrates How)Amazon’s deal with Grubhub is so much more than simply adding another Prime benefit. If you look closely enough, it’s a way to understand […]