Tag: Social Commerce
Topics Covered: April 4, 20228 reasons shopper marketing teams are stressedBuilding a unified media strategyReddit & Prime overlapMarketplace control solutions are knownKroger Precision Marketing welcomes new partnersUS brands aren’t doing livestreaming rightMore eGrocery turbulence – Gopuff cutting staff!
Topics Covered: March 28, 2022Technology has killed status-quo boundariesOnline grocery market updateInterview with Todd Hassenfelt, eCommerce Director, Colgate-PalmoliveAmazon TNFMore retail media disclosuresProduct content guidelines across retailersThe risk of remote work within eCommerce
March 22, 20223 minute readHow CPG Organizations are Evolving with Digital In the latest Stratably Discussions session, I talk with Todd Hassenfelt, eCommerce Director, Growth Strategy and Planning at Colgate-Palmolive. Todd and I discuss how digital mediums have fundamentally altered the consumer’s path to purchase, upending how consumer brands have traditionally organized and how they evaluate marketing […]
Topics Covered: March 21, 2022Advertising is the New AlgorithmPerformance Marketing’s Impact on Retail MediaDollars vs. PercentagesCustomer Acquisition: Stores vs. SocialReplacing the Super BowlRetail media expands to non-endemicDive into Walmart.comInstacart & social commerceExcitement around Walmart DSPAmazon fulfillment center scale
Topics Covered: March 14, 2022Retail media transforming organizationsSelling CPG items is as easy and complex as everUpdate on rapid grocery deliveryAmazon enters live audioWalmart+ expandseCommerce leader responsibilitiesOmni-enabler diversificationSocial commerce resource
Topics Covered: March 7, 2022Resist myopic tendencies 😮Retail media explosionAmazon closes storesWalmart’s marketplaceTarget 4Q21 resultsKroger 4Q21 resultsDisney scaling adsCase study: applying livestream insights