Tag: Social Commerce

Shopper Marketer Stress; Reddit and Prime; Marketplace Control

Article in Research

Topics Covered: April 4, 20228 reasons shopper marketing teams are stressedBuilding a unified media strategyReddit & Prime overlapMarketplace control solutions are knownKroger Precision Marketing welcomes new partnersUS brands aren’t doing livestreaming rightMore eGrocery turbulence – Gopuff cutting staff!

No Boundaries, Instacart Resets, Financial Irresponsibility

Article in Research

Topics Covered: March 28, 2022Technology has killed status-quo boundariesOnline grocery market updateInterview with Todd Hassenfelt, eCommerce Director, Colgate-PalmoliveAmazon TNFMore retail media disclosuresProduct content guidelines across retailersThe risk of remote work within eCommerce

Stratably Interviews Todd Hassenfelt, eCommerce Director at Colgate-Palmolive

Article in Interviews

March 22, 20223 minute readHow CPG Organizations are Evolving with Digital In the latest Stratably Discussions session, I talk with Todd Hassenfelt, eCommerce Director, Growth Strategy and Planning at Colgate-Palmolive. Todd and I discuss how digital mediums have fundamentally altered the consumer’s path to purchase, upending how consumer brands have traditionally organized and how they evaluate marketing […]

The New Algorithm; Performance Marketing in CPG; $ vs. %

Article in Research

Topics Covered: March 21, 2022Advertising is the New AlgorithmPerformance Marketing’s Impact on Retail MediaDollars vs. PercentagesCustomer Acquisition: Stores vs. SocialReplacing the Super BowlRetail media expands to non-endemicDive into Walmart.comInstacart & social commerceExcitement around Walmart DSPAmazon fulfillment center scale

Retail Media Impact, CPG Options, Rapid Grocery Delivery Update

Article in Research

Topics Covered: March 14, 2022Retail media transforming organizationsSelling CPG items is as easy and complex as everUpdate on rapid grocery deliveryAmazon enters live audioWalmart+ expandseCommerce leader responsibilitiesOmni-enabler diversificationSocial commerce resource