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in Research
Topics Covered: April 3, 2023Factory brands on AmazonAmazon outperforms in 1QValue of ratings and reviews changingChatGPT plugins change discovery and buyingMetaverse pullbackOriginal social commerce meaning Kroger slowing Ocado strategyFactory Brands on Amazon: Junk, Good Enough, or Can’t TellSearch “laptop bag” on Amazon and you’ll see a lot more brands than Tumi, Samsonite, Briggs & Riley or […]
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in Research
Topics Covered: October 17, 2022Feedback on Amazon’s Prime Early Access SaleKroger & Albertsons to create giantWalmart Luminate free tierGorillas building capacitySponsored Brand Video at top of searchTikTok wants to own a supply chain?
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Topics Covered: October 10, 20223 brands on inflation, consumers, supply chainIncrementality seriesAmazon PO trends=Correl(organic, paid)Fines as limiters to retail mediaFaster deliveryDigital partnerships to reduce CACSocial commerce should work, but isn’t
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Topics Covered: September 12, 2022Kroger breakdownPodcast episode discussing high impact, low adoption opportunitiesWhat do we mean by eCommerce?Analyzing what brands expect from retail media managersAmazon CPCs downBear case on programmatic retail mediaInstacart acquires RosieSocial commerce set back again
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Topics Covered: July 25, 2022Video x Commerce3 reasons why eCommerce is importantYumi (DTC) expands to TargetAmazon buys One MedicalShipping study highlights progress neededSnap’s results highlight measurement challengesTwitter slowsTL;DR: Video is mostly siloed from commerce today and, as a result, under-leveragedScale is a core challenge as brands struggle to identify useful UGC content across multiple platforms Personalized, […]
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in Interviews
July 25, 20227 minute read TL;DRVideo is mostly siloed from commerce today and, as a result, under-leveragedScale is a core challenge as brands struggle to identify useful UGC content across multiple platforms Personalized, easily usable video that is integrated into commerce is the futureYouTube/Shopify partnership helps reach that future by shortening the journey from discovery to […]
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in Research
Topics Covered: July 11, 2022What Amazon/Grubhub REALLY meansAnalyzing consumer behavior, pricing actions, and moreAmazon Aggregator launches on TargetLivestreaming is failingOnly so much marginWalmart+ goes InhomeAmazon’s Business is Evolving (The Grubhub Deal Illustrates How)Amazon’s deal with Grubhub is so much more than simply adding another Prime benefit. If you look closely enough, it’s a way to understand […]
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in Research
Topics Covered: July 5, 2022Alternative retail media ROASQ-Commerce from hereAmazon store analyticsDeliveroo retail media launchOnline grocer rankings studyRH cuts outlook (bad for affluent consumers)Pinterest aims for commerceShein insights