Tag: Social Commerce

Video x Commerce + DTC to Target + Digital Ads Slow

Article in Research

Topics Covered: July 25, 2022Video x Commerce3 reasons why eCommerce is importantYumi (DTC) expands to TargetAmazon buys One MedicalShipping study highlights progress neededSnap’s results highlight measurement challengesTwitter slowsTL;DR: Video is mostly siloed from commerce today and, as a result, under-leveragedScale is a core challenge as brands struggle to identify useful UGC content across multiple platforms Personalized, […]

Linking Video to Commerce with Ajay Bam of Vyrill

Article in Interviews

July 25, 20227 minute read TL;DRVideo is mostly siloed from commerce today and, as a result, under-leveragedScale is a core challenge as brands struggle to identify useful UGC content across multiple platforms Personalized, easily usable video that is integrated into commerce is the futureYouTube/Shopify partnership helps reach that future by shortening the journey from discovery to […]

Amazon & Grubhub; Aggregator to Target; Livestream Failing

Article in Research

Topics Covered: July 11, 2022What Amazon/Grubhub REALLY meansAnalyzing consumer behavior, pricing actions, and moreAmazon Aggregator launches on TargetLivestreaming is failingOnly so much marginWalmart+ goes InhomeAmazon’s Business is Evolving (The Grubhub Deal Illustrates How)Amazon’s deal with Grubhub is so much more than simply adding another Prime benefit. If you look closely enough, it’s a way to understand […]

Q-Commerce Retrenchment + Retail Media & Social Commerce

Article in Research

Topics Covered: June 6, 2022The inevitable path for Q-CommerceInterview on retail media budget allocationMost interesting retail media postsSocial commerce progress as Pinterest acquires The YesExample of influencer marketingLivestreaming limitsIs Amazon a retailer?The Inevitable Path for Q-CommerceGorillas and Getir are cutting headcount, Jiffy ceased physical operations altogether, JOKR is reportedly struggling, Gopuff is shuttering some of […]

Shopper Marketer Stress; Reddit and Prime; Marketplace Control

Article in Research

Topics Covered: April 4, 20228 reasons shopper marketing teams are stressedBuilding a unified media strategyReddit & Prime overlapMarketplace control solutions are knownKroger Precision Marketing welcomes new partnersUS brands aren’t doing livestreaming rightMore eGrocery turbulence – Gopuff cutting staff!