Top retail media articles for home page
March 20, 2024 3 minute read Our recent retail media benchmark shows brands are allocating 15.5% of their total marketing budgets to retail media. While that figure is steadily increasing, digital leaders still view their retail media budgets (and broader resources) as limited, especially relative to the number of retail media networks (RMNs) knocking on […]
March 18, 2024 Retail media is having a moment, and it’s an exciting time for digital leaders. As retail media networks (RMNs) continue to proliferate, this means more levers to access shoppers and drive sales. But excitement meets overwhelm when the resources and budgets to support retail media are still limited. Are we investing in […]
February 26, 2024 4 minute read Digital leaders know retail media is an important investment to: Stay competitive on the digital shelf Support the relationship with your key retail customers Connect with the consumer at critical points in their shopping journey But what’s the right level of investment? And where are brands putting their dollars? […]
February 14, 2024 Instacart posted positive results in 4Q23, following quarters of more muted performance and therefore skepticism from brands (and retailers and investors). Growth in the quarter came from strong orders more so than inflation, and the company expects accelerating trends to continue into 1Q. The scale and healthy returns of its advertising offering […]
Should we be putting more or less of our digital ad budget into Amazon? That’s a common and complex question retail leaders are asking themselves. It requires a deep knowledge of your own goals and performance across platforms. But from a market level, we can look at the recent results and forecasts for Amazon Ads, […]
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This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]
This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]