Top retail media articles for home page
May 22, 2023 While you’ve seen a lot written on retail media, no one has brought up the duck-billed platypus. First, some insight on this incredible animal… It’s one of five living monotremes (mammal species that lay eggs) It’s not a dupe… “The unusual appearance of this egg-laying, duck-billed, beaver-tailed, otter-footed mammal […]
May 1, 2023 Amazon and its digital ad platform peers Google, Meta, Pinterest, Snap and Roku all reported earnings last week, providing data and color on the ad landscape. Here’s what we found most interesting for retail leaders. On average, Amazon’s peers grew their ad business by 1.7% compared to Amazon’s 21% […]
April 24, 2023 We’ve organized our 2023 retail media research along with the highlights of what we saved offline into one, easy to digest thematic-based email. It will get you up to speed quickly and will be particularly useful for those building a deck or other reports on retail media. The format […]
April 19, 2023 Stratably hosted Skye Frontier from Incremental to dive into the challenge of retail media measurement, including common pitfalls. Watch The Recording Here12 reasons why retail media measurement is challengingIf your organization struggles to measure retail media performance with conviction, you’re not alone. It is incredibly difficult to do this well because of many factors, […]
March 27, 2023 Launching a retail media network is the path towards riches. Put simply, retail margins are measured in the single digits compared to double digit media margins. Retailers have jumped on this opportunity as site traffic has grown two, three, four, even five times higher compared to pre-pandemic.Of course, it’s smacking them in the face. […]
March 7, 2023 Stratably hosted Joe Shelerud from Ad Advance to explain what insights Amazon Marketing Stream (“Stream”) unlocks and how that drives hourly bidding opportunities on Amazon Sponsored Products and Sponsored Display. Watch the session hereSpending money on advertising is no longer enoughAmazon is a wildly competitive platform where brands and sellers scrape and claw their […]
February 15, 2023 Stratably hosted Kiri Masters and Ross Walker from Acadia to explain the importance of Amazon’s New-to-Brand (NTB) metric. Watch the session hereThe purpose of New-to-BrandNTB illustrates the degree to which your sales are being bought by consumers that haven’t purchased from a brand in the last 12 months. It’s designed to illustrate how well you’re […]
February 9, 2023 Stratably hosted Mark Stamps from Harvest Group to explain the programmatic opportunity via Walmart Connect and Target Roundel, and how that flows through to the P&L and joint business planning. Watch the session hereWe’re in the early innings on adoption58% of webinar registrants report they are currently activating programmatic via Walmart and Target today. […]