TL;DR: Most Amazon PDPs meet basic requirements but fall short of compelling execution. This analysis of five best-in-class PDPs from Revlon, Dude Wipes, Huggies, Carbe Diem! and Finish reveals what differentiates high-performing pages, including structured storytelling, mobile-first design, basket-building content, and AI optimization. Log in for access to the replay and presentation slides 2 minute […]
TL;DR: Apply Stratably’s Rufus-related benchmarking to your business through a structured workshop process with key internal stakeholders. Once complete, your team will have actionable insights into Rufus optimization strategies, tangible test results, and a clear path for continued learning and future optimization. 4 minute read All this week we’ve explored the degree to which brands […]
TL;DR: Brands often dilute their Amazon growth potential by spreading resources too thin. Effective assortment prioritization using data-driven tiering and clear execution standards can significantly boost profitable growth. Log in for access to the replay and presentation slides 2 minute read Consumer brands struggle to maximize Amazon performance due to misplaced resources and overly broad […]
TL;DR: The early data is largely inconclusive to-date, reinforcing the notion of experimenting with Rufus. Brands should approach this with the goal of building valuable intel for the future, rather than expecting immediate substantial gains. 2 minute read The Insight In our survey of 286 brands and agencies, only a minority have already made PDP […]
TL;DR: The main hurdles preventing brands from optimizing PDPs for Rufus include unclear impact, lack of Amazon guidance, and limited resources. 1 minute read The Insight After learning from 286 brands and agencies that few have embraced PDP optimizations as a response to Amazon’s Rufus, we dug deeper into what’s holding brands back. This is […]
TL;DR: While nearly all brands believe optimizing PDPs for Rufus is important, only a small minority have taken action. 2 minute read Amazon’s introduction of Rufus has created a great deal of angst inside consumers brands. Instead of optimizing product detail pages (PDPs) based on keywords, and ensuring they have enough ad budget to secure […]
TL;DR: Whether lacking completeness, consistency across retailers, or connectedness to their retail media campaigns, even best-in-class PDPs have room for improvement when it comes to getting their product detail pages fully optimized. Log in for access to the replay 3 minute read We hosted Chris Perry from Firstmovr to discuss his team’s latest findings on […]
Stratably’s May 2025 in-depth analysis of Walmart spanning growth forecasts, Walmart Connect, Scintilla, and more. 1 minute read Log in to download the full report linked at the bottom Our May 2025 Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on […]