Tag: Product Content

Are Brands Updating Walmart PDPs for Sparky?

Article in Benchmarks

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5 Best-in-Class Walmart PDP Case Studies โ€“ Webinar Recap

Article in Research

TL;DR: Most PDPs on Walmart meet minimum standards but miss the strategic levers that drive performance on the platform. These five case studies demonstrate how shopper centricity, UGC integration, incrementality levers, mobile clarity, and AI-agent-optimized content collectively shape a high-performing Walmart PDP. 3 minute read As we highlighted in our recent analysis of Walmartโ€™s 2025 […]

Are You Updating Your Walmart PDPs Frequently Enough?

Article in Benchmarks

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Most Brands are Still in AI Experiment Mode

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Only 0.4% of Brands Have Fully AI-Optimized PDPs

Article in Benchmarks

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Only 8% of Brands have a Cross-Functional AI Commerce Team

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Podcast: What Brands Are Prioritizing on Amazon PDPs

Article in Benchmarks

TL;DR: In this 25-minute Commerce Collective podcast, Stratablyโ€™s Russ Dieringer breaks down survey results from 229 brands and agencies on their investments in advanced PDP content, such as videos and Premium A+ content, along with how brands are (or arenโ€™t) evolving their PDPs in response to Amazonโ€™s Rufus. 1 minute read Every brand knows product […]

Practical Ways to Adapt to Generative Search – Webinar Recap

Article in Research

TL;DR: AI-powered search holds the potential to fundamentally reshape the path to purchase, moving discovery from keyword-driven SEO to generative, intent-based experiences. Instead of solely competing on blue links and keyword density, brands must also now optimize for AI assistants, natural language queries, and โ€œzero-clickโ€ answers. The brands that structure content to be AI-friendly, monitor […]