November 15, 2023 Stratably hosted Ross Walker and Juan Munoz Dominguez from Acadia to share winning strategies and tactics on Instacart spanning content, ads, and more. Key Topics: Overview of the full-funnel capabilities with Instacart Ads Audience targeting options for Awareness, Consideration/Competition, Purchase, and Loyalty stages of the funnel How to use Instacart’s two […]
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October 25, 2023 Stratably hosted Jonathan Maier from Salsify to share why a Center of Excellence (CoE) team can help scale your digital data operations effectively and efficiently – and how to actually set up the CoE for success. Key topics: Why it’s important to scale digital data operations Key organizational components for digital […]
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September 20, 2023 Stratably hosted Lauren Livak from The Digital Shelf Institute to share how brands can develop an effective PDP process that engages all aspects of the organization. Key topics: The importance of change management Linking PDP team structure to maturity Educating the broader organization Enable Commercial & IT teamwork Watch The […]
August 16, 2023 Stratably hosted Amanda Wolff from Flywheel Digital to share new product content best practices for Target.com. Key topics included: The importance of attributes How to leverage wellness icons Title nuances on Target.com Impact from keyword density vs. diversity Optimal bullet amounts Watch The Recording Here Action items for brands: Ensure […]
July 19, 2023 Stratably hosted Kiri Masters from Acadia to walk through best-in-class content examples on Amazon, along with why it’s important to invest in this area of your Amazon business. Key topics included: What is product & brand content on Amazon? Why is it important to invest? Why is ROI of content […]
June 28, 2023 Stratably hosted Abigail Amundson from Flywheel Content Studio to walk through video strategies and tactics that can be applied to Amazon, Walmart and Target. Key recommendations included: Match video content to the consumer journey Address purchase barriers eCommerce videos don’t need to be heavily produced Watch The Recording Here […]