Tag: Product Content

Takeaways from our Live Session on eCommerce Video

Article in Research

June 28, 2023   Stratably hosted Abigail Amundson from Flywheel Content Studio to walk through video strategies and tactics that can be applied to Amazon, Walmart and Target.   Key recommendations included: Match video content to the consumer journey Address purchase barriers eCommerce videos don’t need to be heavily produced   Watch The Recording Here […]

Takeaways from our Live Session on Walmart Content Quality Scores

Article in Research

June 8, 2023   Stratably hosted Paul Clauss from Whytespyder to share his perspective on why content quality scores (CQS) matter at Walmart and what changes are on the horizon.   Watch The Recording Here   Walmart’s digital business is projected to contribute more than half of total dollar growth this year, and merchants are […]

Takeaways from our Live Session on Product as a Platform

Article in Research

May 30, 2023   Stratably hosted Chris Marantette from Netrush to share his perspective on the concept of consumer brands turning their products into platforms. This unlocks unique opportunities to grow direct relationships with their most valuable consumers and enhance relationships with strategic retail customers.   Watch The Recording Here Here’s what we found most […]

Takeaways from our Live Session on PDP Strategy

Article in Research

April 25, 2023   Stratably hosted Lauren Livak from The Digital Shelf Institute to dive into different PDP content strategies for consumer brands struggling to maintain their portfolio of SKUs across many retail customers.   Watch The Recording Here Challenges are multi-faceted when it comes to PDP content Large consumer brands must manage broad portfolios […]

How to Use Media Data to Measure Digital Shelf Effectiveness – Recap

Article in Research

February 23, 2023 Stratably hosted Amanda Wolff from OneSpace, an Ascential Company, to walk through the modern approach towards measuring digital shelf effectiveness. Watch the session hereNearly half of brands are hiring staff dedicated to PDP contentPDP content is a fluid aspect of doing business with retailers. New components to PDP pages along with the growing importance […]