Tag: Google

Omicron Store Impact; Home Improvement Spending, Multi-Channel Shopping [unlocked]

Article in Research

Topics Covered: Target yet to see negative impact from Omicron on store shopping Lowe’s forecasts slowing home category in 2022 citing tough comps From Stratably: How brands are leveraging TikTok to drive sales Chart of the week: Multi-channel shopping across categories Amazon Highlights: Metrics Cheat Sheet, Video ROI, ads contested at FTC Brand example: e.l.f. experimenting […]

Millennials’ Path to Purchase for Gifts

Article in Consumer Studies

5 Minute ReadWatch the Highlights: Loom Video HighlightsTL/DRIn analyzing Millennials’ path to purchase for gifts, the results suggest a multi-channel mix contributing to discovery, with social platforms, retail websites, and physical stores all contributing. Beyond discovery, social media is becoming more important further down the path to purchase as Millennials are using it to expand […]

Analyzing $100 Billion of Digital Advertising Spend

Article in Research

Facebook, Snap, Twitter, Amazon, and Google all reported their third-quarter results last week, providing insight into over $100 billion of digital advertising spend.  This special edition of The Spark highlights the most interesting commentary through the lens of consumer brands.   Topics Covered: Quantifying market performance Insights on near term consumer behavior Apple’s ATT initiative […]

Amazon Update: 3Q21 Shows Signs of Slowdown

Article in Briefings

3Q21 Performance & Market Update Amazon’s retail business slowed during the quarter, in-line with the broader digital market. It’s commentary suggests labor issues are the primary challenge it faced this quarter and will continue to battle in 4Q as it looks to meet holiday demand.Should Amazon National Account Managers be worried? Not necessarily. We’ve seen […]

CV-19 Impacting Store Visits the Least; U.S. Ad Sales Up 23% Y/Y

Article in Research

Topics Covered: Types of activities most impacted by growing risk aversion among U.S. consumers U.S. ad sales projection with comparison to Amazon Amazon and Walmart shopper overlap datapoints Google Shopping Iterations 1 billion at TikTok More Shopify integrations Facebook results hurting from Apple Rethinking old business models

Delivery Speed Rapidly Approaching “Now”

Article in Research

  Topics Covered: Instant retail (an update needed every week!) Is retail media in stores the answer? Getting more out of TikTok and Instagram (via Google) Shoppable video adoption growing The tech coming to Amazon’s department stores

Online Grocery: DoorDash Grocery, Gopuff Acquisition, Walmart Update

Article in Briefings

Topics Covered: DoorDash and Instacart Together Walmart 2Q Performance: Positive Digital Comps Kellogg’s launches first DTC effort with its Cheez-It brand Gopuff building European presence Google enters omnichannel grocery space Amazon looking to improve its economics Kroger enters ghost kitchen space Albertson’s launches free-delivery membership Uber grocery-deals under investigation

Digital Commentary Across CPG: 2Q21

Article in Research

This special edition of The Spark analyzes recent commentary on digital commerce from company executives at Albertson’s, L’Oreal, Newell Brands, Clorox, Church & Dwight, P&G, Nestle, Keurig Dr. Pepper, Hershey, Mondelez, and UPS.The commentary helps digital commerce professionals understand how organizations are investing to win online, their expectations for digital penetration to grow from here, and insights […]