This special edition of The Spark analyzes recent commentary on digital commerce from company executives at Albertson's, L'Oreal, Newell Brands, Clorox, Church & Dwight, P&G, Nestle, Keurig Dr. Pepper, Hershey, Mondelez, and UPS.

The commentary helps digital commerce professionals understand how organizations are investing to win online, their expectations for digital penetration to grow from here, and insights on how consumer behavior is changing.

Topics Covered:

  1. Incrementality of eCommerce
  2. Shifting marketing funds to digital
  3. Companies gaining conviction on digital
  4. Consumer behavior changing
  5. Near term eCommerce performance
  6. Perspectives on a volatile macro environment

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