Tag: Facebook

Millennials’ Path to Purchase for Gifts

Article in Consumer Studies

5 Minute ReadWatch the Highlights: Loom Video HighlightsTL/DRIn analyzing Millennials’ path to purchase for gifts, the results suggest a multi-channel mix contributing to discovery, with social platforms, retail websites, and physical stores all contributing. Beyond discovery, social media is becoming more important further down the path to purchase as Millennials are using it to expand […]

3Q21 Omni Performance, WFH Debate, Retail Media Outlook, JWO Tech Expanding

Article in Research

Topics Covered: Omnichannel bucking the 3Q digital deceleration trend Can VPs of eCommerce expect to WFH when they join a new company? Retail media forecasted to reach $31 billion Amazon expanding JWO tech with Starbucks Facebook building more social commerce features Instacart delaying plans to go public as growth slows New marketplaces from Macy’s and […]

Analyzing $100 Billion of Digital Advertising Spend

Article in Research

Facebook, Snap, Twitter, Amazon, and Google all reported their third-quarter results last week, providing insight into over $100 billion of digital advertising spend.  This special edition of The Spark highlights the most interesting commentary through the lens of consumer brands.   Topics Covered: Quantifying market performance Insights on near term consumer behavior Apple’s ATT initiative […]

Amazon Update: 3Q21 Shows Signs of Slowdown

Article in Briefings

3Q21 Performance & Market Update Amazon’s retail business slowed during the quarter, in-line with the broader digital market. It’s commentary suggests labor issues are the primary challenge it faced this quarter and will continue to battle in 4Q as it looks to meet holiday demand.Should Amazon National Account Managers be worried? Not necessarily. We’ve seen […]

CV-19 Impacting Store Visits the Least; U.S. Ad Sales Up 23% Y/Y

Article in Research

Topics Covered: Types of activities most impacted by growing risk aversion among U.S. consumers U.S. ad sales projection with comparison to Amazon Amazon and Walmart shopper overlap datapoints Google Shopping Iterations 1 billion at TikTok More Shopify integrations Facebook results hurting from Apple Rethinking old business models

Delivery Speed Rapidly Approaching “Now”

Article in Research

  Topics Covered: Instant retail (an update needed every week!) Is retail media in stores the answer? Getting more out of TikTok and Instagram (via Google) Shoppable video adoption growing The tech coming to Amazon’s department stores